How long before I can judge my ad results?
Meta says an ad set usually leaves its learning phase after about 50 results in the week after its last significant edit, and that changing targeting, creative or the conversion event restarts the clock. Google says a bid strategy can take a few conversion cycles, one to two typically, to calibrate, and recommends judging Target CPA on at least 30 conversions over 30 days. Our own rule: do not judge a new account before it has cleared those windows.
Why does Meta need about 50 results a week?
Meta's delivery system learns who converts from the results it records. Its help center says the learning phase usually ends after about 50 results per ad set in a week. Below that it is still guessing, costs stay high and delivery is uneven. The fix when volume is low is to optimize for an earlier action that happens more often, a booked call or a form, rather than the final sale.
Does Google Ads have a learning phase too?
Yes. Google's Smart Bidding strategies show a Learning status after any change and can take a few conversion cycles to settle. Google recommends at least 30 conversions in the last 30 days before judging Target CPA, and at least 15 conversions in 30 days for Target ROAS on Search and Shopping. Google also spends up to twice your daily budget on a heavy day and caps the month at 30.4 times it.
Can a regenerative medicine clinic run Google Ads?
Not for the treatments themselves. Google's policy on speculative and experimental medical treatments does not allow ads promoting cell or gene therapies, and its own examples name stem cell therapy and platelet rich plasma. That leaves Meta, organic search, referral and email to carry the budget this calculator gives you.
Do TRT, peptide and treatment center clinics need LegitScript?
Usually. Google requires LegitScript accreditation for telemedicine providers and restricts addiction services ads to LegitScript-certified providers. You also need Google certification to keyword-target prescription drug terms. Meta requires LegitScript for telehealth and online pharmacies, and for US addiction treatment ads it requires LegitScript plus written permission from Meta.
What ROAS should I target?
Start from break-even. ROAS is revenue divided by ad spend, so on the first sale you break even when ROAS equals one divided by your margin: at 50 percent margin that is 2x, at 25 percent it is 4x. Where overhead also comes out of each sale, as the calculator counts it for remodelers, home builders, commercial contractors and painters, use your margin less that overhead. One published calculator, Funnelytics, sets the target at break-even plus the profit you want, one divided by margin minus profit: at 50 percent margin and a 10 percent profit goal, 2.5x. One agency, JudeLuxe, sets its target at 1.3 to 1.6 times break-even for most of the retained accounts it runs, so 2.6x to 3.2x at a 50 percent margin. The 3x target on this page is the starting point PELORA uses, not a published standard; the calculator shows what it allows per customer next to the profit ceiling, and it never lets the ceiling pass the gross profit a customer brings over their life. If customers come back, the first-sale ROAS understates the return; the lifetime figure on this page counts everything a customer pays over the years they stay.
Which PELORA tier fits my budget?
Each tier is built around a range of monthly ad spend that we confirm on the call, and the management fee is flat by tier: Launch at $3,500, Growth at $5,500, Scale at $7,500, Full Program at $11,000, Enterprise at $14,000, Full-Service at $20,000, Premier at $25,000, Enterprise+ at $35,000, Elite at $50,000 a month, with a one-time setup of $4,500, or $1,500 to $2,000 on Launch. Ad spend is paid to the platforms directly and never marked up. The budget this page gives you picks the tier that usually fits; channels, campaigns and creative decide the rest.
Does this calculator work for my industry?
It carries presets for Supplements and CPG, Energy drinks and beverage, DTC and ecommerce brands, Skincare and beauty, Amazon brands, Regenerative medicine, Peptide and hormone clinics, TRT and men's health, Med spa and aesthetics, IV therapy, Medical weight loss and GLP-1, Longevity and preventive care, Functional medicine, Dental practices, Concierge and private-duty nursing, Treatment centers, Remodeling contractors, Home builders, Commercial construction, Painting and home services, Wealth management and RIAs, M&A advisors and business brokers and Private equity, family offices and funds, and a blank sheet for anything else. Every number in a preset is either sourced, with the source named beside it, or labelled an assumption, and every input can be changed. Built by PELORA Marketing in Newport Beach, California, for owners nationwide.
