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"Preston gets it. He's the kind of marketer that actually understands the product before he tries to sell it. Real video, real ads, real results."
5.0★ Google
We help brands that help people.
Newport Beach
Orange County · SoCal · Nationwide
Free 30-minute consultation
Built by an operator. For brands that help people.
PELORA is the top-rated health & wellness marketing agency in Southern California. Concierge medicine, concierge nurses, concierge doctors, functional medicine, IV hydration, peptide clinics, treatment centers, and consumer wellness brands. We shoot fresh content monthly, run your ads, build your landing pages, set up your automations, and capture leads from every channel.
12 yrs operating in health, wellness & behavioral health
$580K+ raised for fundraisers
21+ 5-star Google reviews
Free 30-min masterclass · Watch before you spend a dollar
Before you invest in marketing, learn what actually works.
If you run a functional medicine, age management, regenerative, hormone, peptide, longevity, behavioral health, or any healthcare or wellness business, watch this first. 30 minutes of operator-to-operator truth on the 18 marketing things we hear clinics get wrong every single week.
We’d rather earn your trust by teaching you first. Understand LTV (Lifetime Value) and CAC (Customer Acquisition Cost) before anyone runs a dollar of ad spend for you. These are the two numbers that decide whether marketing makes you rich or breaks your clinic. Most owners never calculate them.
The Money
LTV, CAC, ROAS made simple
Real numbers and real examples for a functional medicine clinic. Know these before you spend.
The Channels
Google + Meta + YouTube blended
Minimum budgets, the LTV-based budget rule, and exactly how to split a $10K monthly ad spend.
The Execution
Reviews, SEO, AEO, automations
Map-pack ranking, AI search visibility, and the speed-to-lead automation stack that 21x qualifies leads.
After watching, book a strategy call →
No obligation. Yes-fit or no-fit on the call.
Ready to talk?
Book a free 30-min strategy call with Preston.
No BDR. No junior. A founder picks up. We'll map your funnel, show you exactly where it's leaking, and price what we'd build to fix it. Yes-fit or no-fit on the call, no follow-up sequence.
30 minutes · no fluff
Founder picks up
12 5-star reviews
Newport Beach, CA
Health & wellness, behavioral health, peptide clinics, concierge medicine, treatment centers, IV hydration, functional medicine. If your business helps people, book a call.
Founder · Preston
Off the clock
Meet the founder
You'll work with Preston. Not a BDR.
I run every strategy call myself. Video-first marketing for functional medicine, peptide clinics, behavioral health, and concierge doctors. $4.1M+ in revenue built across our own businesses in 2026, using the same real video, paid ads, and AI-powered automation we run for clients.
$5M+Ad spend managed
$4.1M+Revenue, our own businesses
5.0Star rating on Google
10 yrsTeam together
Methodology: $4.1M+ reflects revenue across the businesses we own and run (not client ad accounts), Jan 2026-current. $5M+ ad spend is lifetime aggregated across PELORA brands and clients. Reviews verifiable on our Google Business Profile. Documentation on request · press & permissions.
Live · Client revenue tracker
$4.1M+
Generated for PELORA clients
Jan 1, May 27, 2026
Auto-tracked across active PELORA client accounts. Updated daily.
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Verified 5-star Google reviews
What clients say about the work.
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"Preston and his team are the real deal. They showed up, listened, and turned my story into content that's actually helping people."
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"Been working with Preston for the last decade. His heart comes through in every experience he puts together. His passion and purpose is contagious."
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See all Google reviews
Verified 5-star reviews · Google-verified
Hear from Preston
The full PELORA story, straight from the founder.
No script. No BDR. Just Preston walking through who we work with, how we do it, and why video-first marketing actually moves the needle for health and wellness brands. About four minutes, worth the watch before you book.
Just Preston talking
Filmed unscripted · Preston Durnford, founder of PELORA Marketing · Newport Beach, CA
From the founder
The 2 things every brand needs, that most agencies completely skip.
Preston on why a real website and real customer video testimonials close more clients than any ad you'll ever run. Short, no fluff.
Preston Durnford, Founder, PELORA Marketing · Newport Beach, California
Why we're different
One winner pays for ten losers. That's why we test, relentlessly.
Most agencies are lazy. They won't shoot you. They won't test landing pages or creative. We do, every month. Because after $5M+ in ad spend across our own brands and clients, we know that's where the real wins hide.
$5M+ ad spend managed
10-30 creatives tested / month
2 client shoots / month
Client interviews & podcast appearances
Guest appearance · Preston on the "State of Mind" podcast
Client interview · Filmed by PELORA
Client interview · Filmed by PELORA
Client interview · Filmed by PELORA
Charity event · Filmed by PELORA
Guest appearance · The Epic Journal, Ep. 46
Filmed. Featured.
Featured below: client videos PELORA filmed for paying clients, plus podcast episodes Preston appeared on as a guest. No endorsement claims, just real work and guest appearances.
Featured · Just filmed
Filmed by PELORA for Pacific Shores Recovery, alumni interview with Will Mansfield. Used with written permission from Pacific Shores Recovery and Mr. Mansfield.
More expert interviews · Produced by PELORA
Guest appearance · Preston on the "State of Mind" podcast
Preston was a guest on this episode, mental health, recovery & the operator path.
Client interview · Filmed by PELORA
Cambria Judd, MD, Functional Medicine, Spirituality & Healing
Client interview · Filmed by PELORA
Sam Mandel, Mental Health & Addiction Treatment Innovation
Client interview · Filmed by PELORA
Dr. Kristi Vaughan, Functional Medicine for Addiction & Mental Health
Charity event · Filmed by PELORA
Fundraiser golf tournament, organized by Preston
Guest appearance · The Epic Journal, Ep. 46
Navigating mental health, the long version
Website hero
Meta ads
Instagram reels
YouTube
Blog articles
Sales decks
Every interview above is either real client work (filmed for paying clients with written permission), a guest appearance by Preston Durnford on a third-party podcast, or a sister-company production for Epic Journey Recovery. PELORA Marketing is not affiliated with, partnered with, or endorsed by any of the named third-party persons or brands. See our press, permissions & affiliations page →
Who we work with
If you help people get better, feel better, or live better, we want to help your brand grow.
PELORA is built for brands in the health, wellness, and behavioral health space. If your product or service makes people's lives better, you're our people.
Health & wellness brands
Behavioral health
Concierge medicine
Concierge nurses & doctors
Functional medicine
IV hydration
Peptide clinics
Treatment centers
Addiction & recovery
E-commerce wellness products
Supplements & nutraceuticals
Mental health & therapy
The brand world
The look. The feel. The vibe.
A mix of real shoots and brand-direction visuals, the creative world we build for health, wellness, and lifestyle clients.
Verified social proof · Built on real outcomes
Five-star Google reviews. Real clients. Real outcomes.
Verified PELORA Marketing reviews from real agency clients. Plus more from Preston's behavioral health work as an operator. Every single one verified by Google.
PELORA Marketing · Real agency client reviews
Verified on Google Business Profile
Verified agency reviews
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Nate Nikolai
"One of my all time favorite marketing agency to work with. The videos they make are top notch, turning vision into real results. Great people."
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William Mansfield
"Their team demonstrated a strong understanding of my goals and created a clear, strategic plan. What stood out most was their creativity and attention to detail. They tailored campaigns specifically to my brand, which led to noticeable improvements in engagement and overall visibility. The results exceeded my expectations."
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Jodi Barber
"Pelora Marketing can help your business grow! Preston really pays attention to your needs and wants you to be successful. Their video content really stands out, everything feels high quality and authentic, and they know how to turn it into real results."
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The Business Botanist
"Pelora Marketing brings a thoughtful approach to branding, digital marketing, and business visibility. What stands out most is the genuine effort to understand each client's goals and create marketing that feels intentional, professional, and results-driven. Great company, great service, and a team that truly cares."
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Jake Jennings
"Pelora Marketing did a great job from start to finish. Communication was clear, they delivered exactly what was promised, and the results exceeded my expectations. Highly recommend them to anyone looking for reliable and professional marketing services."
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Alane Warren
"PELORA builds marketing systems that actually deliver measurable results. They handle it all at the highest level: high-quality video marketing, SEO & AI optimization, social media & paid ad management, expert website design. It's rare to find a partner that balances high-end creativity with a data-driven growth mindset."
Operator track record · Epic Journey Recovery
Preston's behavioral health work · Sister company
Verified operator reviews
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Devin Cochran
"This incredible team takes people in early recovery and gives them something most programs never do: show you that you can actually have a fun life sober. They've created a program that doesn't just help people stay sober, it helps them fall in love with life again."
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Julie Zech
"Epic Journeys and specifically Preston have been a God send over the last few years while we have been trying to help my son with his addiction and mental health challenges. I highly recommend Preston, his positivity and knowledge make him a pleasure to work with."
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Robert Korteland
"I especially want to recognize Preston, who has been my biggest mentor throughout this journey. His guidance, encouragement, and belief in me made a huge difference during some of the toughest moments."
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Mark Manderson
"Been working with Preston for the last decade. His heart comes through in every experience he puts together. His passion and purpose is contagious."
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William Mansfield
"During my time in treatment Epic Journey showed me that there is a ton of fun in the world that doesn't involve substances. It also showed me that there is so much out there for me and that I'm not alone in this."
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Kaleigh Bisconti
"Epic Journey genuinely helped. The support felt real, not scripted. They understood that when someone you love is in crisis, you're in one too. I left with better tools, more clarity, and a lot more hope than I came in with."
Honest disclosure: the top tier reviews are from real PELORA Marketing clients, agency-side. The second tier is from Epic Journey Recovery, Preston's sister behavioral health company, operator-side. Both are verified on Google. Combined, they show: PELORA delivers as an agency, AND Preston has decades of real-world operator experience standing behind it.
Operator track record
The numbers behind the playbook.
Verifiable. Documented. Operator-side, not agency-side.
$250K/mo
Managed ad spend
Active media buying across multiple health & wellness clients every month.
10 yrs
In marketing
A decade of paid ads, creative production, and conversion systems.
12 yrs
In health & wellness
Both marketer and operator.
2 sold
Sub-acute detox locations
Fresh Start of California, both sold 2025.
$15M
Raised across his own companies
Behavioral health and beyond.
$580K+
Raised for fundraisers
Behavioral health, mental health, addiction, wellness.
How the engine works
Every dollar you spend flows through one system.
We shoot the content. We build the ads. We design the landing pages. We set up the CRM and automations. Every node feeds the next. Nothing breaks.
Step 01
Shoot Video
Owner, team, testimonials, fresh content every month
Step 02
Build Ads
Meta, Google, YouTube creative built from your real content
Step 03
Landing Page
Dedicated page built to convert that specific ad
Step 04
Automation + AI
CRM, SMS, email, AI chatbot, instant follow-up
Step 05
Booked Consult
Lead converts. CRM captures. Loop compounds.
2 shoots / mo
from PELORA + we train you to self-shoot daily on your own.
Pro shoots
~2 per month, owner, team, testimonials, interviews
Self-shoot kit
Mics, lighting setup, on-camera coaching
Scripts & angles
Hooks, prompts, weekly content ideas tailored to your brand
We run the system
Ads, landing pages, CRM, automation, end to end
A team of department experts across creative, paid media, web, CRM, and automation, built for health & wellness brands.
Social media capture flow
Every new follower becomes a lead.
The moment someone follows your Instagram or TikTok, they enter the automation. ManyChat triggers, DM sequences, booking links. We build the path from "new follower" to "booked consultation" in five steps.
Video production · In-house team
10 years shooting brands, businesses & influencers.
Creative is where every paid system starts. We shoot it ourselves, pro cameras, drones, iPhone clips, scripted interviews, and then run it through the funnel above.
10YEARS
Producing video for brands, businesses, and influencers.
From healthcare founders and concierge medicine MDs to consumer wellness brands and high-profile influencers. Real production. Real cameras. Real direction.
Sony FX3
Cinematic full-frame broadcast
Drones
Aerial · FPV · B-roll
iPhone clips
Raw, authentic, ad-ready UGC
Studio audio
Lavs · shotguns · treated rooms
Founder & expert interviews
CEO, doctor, practitioner positioning content
Social media clips
Reels, Stories, TikToks, YouTube Shorts
Direct-response ads
UGC-style, testimonial, product hero spots
Patient & client stories
Compliance-aware testimonials and case stories
Brand films & anthems
Recruiting, fundraising, signature brand spots
Event coverage
Conferences, launches, retreats, fundraisers
2026 creative trend
Ads are moving into the organic feed.
The highest-converting paid creative right now is built to look like an organic Story or Reel, not a glossy commercial. We design every ad to feel native to the platform, then break the creative down into the three pieces that always win:
01 / People
The founder, owner, or team, the human behind the brand.
02 / Product
The service or product in real use, what it actually looks and feels like.
03 / Proof
Testimonials, transformations, and unscripted client moments.
Ready to talk to Preston?
30 minutes. Operator to operator. Your category, your spend, your funnel.
Book a Consultation →
The PELORA operating system
Six pillars. One team.
Everything a health and wellness brand needs to compound, under one operator-led roof.
Pillar 01
Video Production
On-location shoots. Founder, clinical, alumni, family. Cinematic. Shot for distribution, not vanity.
Pillar 02
Meta & Google Ads
Healthcare-compliant creative. 10 to 30 ad variants per month. Daily optimization, weekly reporting.
Pillar 03
Web & Landing Pages
Webflow + WordPress + Shopify. Built for paid traffic. Schema, AEO, Core Web Vitals.
Pillar 04
CRM & Automation
HubSpot, GoHighLevel, Klaviyo. Speed-to-lead under 5 min. Missed-call text-back. Lifecycle flows.
Pillar 05
AI Search (SEO/AEO/GEO)
Get cited by ChatGPT, Perplexity, Google AI Overviews. The new traffic engine for 2026.
Pillar 06
Brand & Photography
Logo, voice, type system, photography direction. Premium positioning that doesn't apologize for price.
FAQ
Quick answers, no fluff.
What happens on the 30-minute consultation?
Preston runs the call personally. We cover your category, current funnel, current spend, and the single biggest gap. No pitch deck. Yes-fit or no-fit on the call. If we are a fit, scope follows in 72 hours. If not, you leave with a punch list.
What does PELORA cost?
Retainers range from $3,500/mo (Launch) to $50,000/mo (Elite). Nine tiers depending on your size and scope. We are not the cheapest. We are the best in our category. Industry benchmarks suggest 15-20% of gross revenue on marketing for growth-stage health and wellness brands.
What industries do you specialize in?
Functional medicine, concierge medicine, concierge nursing, behavioral health (detox, residential, PHP, IOP, virtual outpatient), med spa, longevity, hormone replacement, IV/NAD+, psychiatric infusion clinics, peptide brands, supplements, telehealth wellness, and consumer health.
Where are you located?
Headquartered in Newport Beach, California (Orange County). We serve Southern California (Costa Mesa, Irvine, Laguna Beach, Los Angeles, San Diego, Beverly Hills), Texas, Florida, Arizona, Colorado, Tennessee, Utah, and remote nationwide.
Can I text Preston instead of booking a call?
Yes. Preston's direct cell line is available, text "PELORA" and a one-line summary of what you do to (760) 409-7544 and he'll respond personally.
30 minutes. Operator to operator.
Your category, your spend, your funnel, your gaps. I run the call personally. No pitch deck. No follow-up sequence. Yes-fit or no-fit on the call.
We accept a limited number of new clients per quarter to protect category exclusivity.