What we actually do.
And what other agencies pretend to.
We’re a video-first marketing agency for health, wellness, and behavioral health brands. Our team comes to your location with cinema cameras and shoots the content other agencies outsource, fake with stock footage, or generate with AI. Then we run the ads, build the websites, and automate the follow-up around your real story. Built by an operator who’s been the client.
We shoot real video with our in-house team. We run honest ads with transparent numbers. We build sites and CRMs that convert. We tell you the truth because you’ll fire us if we don’t get you results.
Pricing is transparent and scales with your business. We don’t use a fixed tier sheet, because no two clinics are the same, and we quote after the first call. No hourly billing, no surprise line items.
Brands don’t convert. Faces do.
When someone considers a clinic, treatment center, or wellness brand, they’re not buying a product. They’re trusting a person with their health, their family member’s recovery, or their longevity. Trust comes through faces, voices, and real stories, not stock photography or AI slop.
That’s why every PELORA engagement starts with a shoot day. Our team drives in with cinema cameras and captures who you really are: the founder on camera, the team in action, the treatments delivered, and the patients or clients whose lives you’ve changed (with their consent). One shoot becomes the asset library that fuels months of content across Meta, Google, YouTube, your website, and email.
Most agencies skip this step. They license stock, generate AI footage, or ask you to send phone clips. Then they wonder why the ads don’t convert.
Real work. Real people. Filmed by our team.
Click any video. Every face below is a real clinician, founder, or operator we’ve sat down with on location and filmed with our in-house team. No AI, no stock, no actors.
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Dr. Cambria Judd, MDFunctional medicine physician. Interviewed and filmed on location.
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Dr. Kristi VaughanFunctional medicine practitioner. Patient-story interview format.
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Sam MandelMental health clinic founder. Founder-story long-form interview.
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Will MansfieldAlumni testimonial for Pacific Shores Recovery. Real client, real story.
- Create
Real video, real people.
Founders, clinicians, patients and creators, filmed by our team or briefed to theirs. Ten to thirty pieces a month go into the test.
- Test
Every ad gets a page.
Meta, Google, YouTube, TikTok. Each creative runs to a page built for it, so we know which idea earned the call, not just the click.
- Scale
Winners get the budget.
The line that converts runs across more faces, more creators and more cities. The rest gets cut. The report says which is which.
- Capture
The lead gets answered.
CRM, booking, SMS and AI phone agents, so a call at 9pm still turns into an appointment. Speed to lead is the number we watch.
Seven services. One operating system.
Every PELORA engagement is built around the same core stack. We don’t cherry-pick what’s easy. We deliver the whole machine because the parts don’t work alone.
Video production & brand storytelling
Our team shoots on professional cinema cameras. Founder interviews, team b-roll, treatment storytelling, patient testimonials, location capture. Real video, no stock, no AI.
Our differentiatorPaid advertising
Meta Ads, Google Ads, YouTube, and TikTok. We test 10-30 creatives a month, track cost per acquisition by channel, and report ROAS honestly.
Channels: Meta · Google · YouTube · TikTokWeb design & development
Mobile-first sites built to convert. Custom design, schema markup, and built-in SEO/AEO/GEO structure for AI search visibility. Fast load times, real performance scores.
Stack: HTML · Netlify · SchemaCRM & AI automation
Speed-to-lead built right. SMS within 60 seconds, email nurture sequences, Calendly booking, CRM tracking. Nothing slips through.
21x average lead conversion liftSEO, AEO & GEO
Traditional Google search optimization plus Answer Engine Optimization (ChatGPT, Perplexity, Claude) and Generative Engine Optimization (Google AI Overviews, Bing Copilot).
2026 search visibilitySocial media management + CONTENT SHOT BY US
Strategy, posting, community management, and engagement. But here’s the difference: our team shoots the content we manage. Most agencies ask you to send phone clips. We come to you.
In-house production includedStrategy, consulting & capital raises
Preston has personally raised $10M+ in behavioral health capital and consulted with 35+ businesses. When you need more than marketing, the operator brain is included.
Operator-led advisoryWhat other agencies do. What we actually do.
We’re not naming names. But after 12+ years building and hiring marketing teams, here’s the pattern.
One retainer. No fine print.
A standard agency retainer, transparent and fair. Pricing scales with your business, not a fixed tier sheet, because no two clinics are the same.
Full-service managed retainer
For businesses ready to invest in a full marketing engine. Video production, paid ads, web, CRM, social, and reporting under one team.
- Monthly content shoot day on-location
- 10-30 ad creatives produced and tested monthly
- Full paid media management across Meta + Google + YouTube
- Monthly performance review with real numbers
- Direct access to Preston and the team
Pricing scales with your business. We don’t use a fixed tier sheet because no two clinics are the same. We’ll quote after the first call.
Built for operators in health, wellness & behavioral health.
Specialists, not generalists. We know your buyer, your regulators, and your compliance rules.
“Short-term thinking and lies will not work. You’ll fire us if we don’t get you results, and we know how to get them. So we tell the truth. Even when it costs us a sale on the first call.”
Preston Durnford · Founder, PELORA Marketing
What we promise. And what we don’t.
Honesty applied to the disclaimers too.
We don’t promise specific results.
Every business is different. Marketing performance depends on your offer, your prices, your reviews, your service quality, your market, and dozens of variables outside our control. We’ll bring our best 12+ years of operator experience and our team’s craft to the work. What we promise is honest effort, transparent reporting, and the right call even when it’s not in our short-term interest.
Performance pricing is based on attributable revenue tracked through our reporting stack. Tracking accuracy depends on your CRM hygiene, your team’s lead-source discipline, and platform attribution windows. We’ll walk through tracking setup before quoting performance pricing.
We do not provide medical, legal, or financial advice. We do not guarantee placement on Google, Meta, ChatGPT, or any other platform. We comply with HIPAA, LegitScript, FTC, and platform-specific advertising policies, and we expect clients to do the same.
PELORA Marketing is headquartered in Newport Beach, California, and works with clients across Orange County, Los Angeles, San Diego, and nationwide.
Ready to see if we’re the right fit?
30 minutes with Preston. No script. No BDR. Yes-fit or no-fit on the call. If we’re not the right team for your business, he’ll tell you who is.
Book a 30-minute call → Meet Preston first