The operator behind PELORA.

Raised on job sites. A builder before he knew the word.

Preston grew up in La Quinta, California, in the Coachella Valley. His dad owned a concrete company serving Palm Springs and the desert, so Preston was on job sites from the age of 14, working the trade and learning early how real builders win and lose work. From 2004 to about 2013 he worked in and around construction, then moved into real estate and remodeled his own homes, funded by the companies he went on to build.

He also started his first company at 17, a clothing brand, sketching products, finding suppliers, selling to friends. He found out early what would define everything since: he was a builder. Then addiction took over, and the long journey back began.

Newport Beach. Epic Transformations begins as a behavioral health marketing company.

Preston grew up in La Quinta, California. In 2012, he moved back to Newport Beach. In 2014, he and his brother founded Epic Transformations, a marketing company for the behavioral health and addiction recovery space, supporting treatment centers and recovery brands. They built it together from 2014 to 2019.

On August 19, 2019, Preston’s brother passed away. In the aftermath, Preston lost the business through circumstances outside his control. He rebuilt from there and founded Epic Journey Recovery, which he built and ran around three things:

• Capital raises. Helping treatment centers and behavioral health brands raise the funding they needed to scale care.
• Fundraising. Running fundraisers that paid for addiction and mental health treatment for people who couldn’t afford it.
• One-on-one support. Preston and his team worked directly with people who were struggling, virtually and in person.

Across the past decade, the work reached men and women through coaching, fitness, mental health, addiction recovery, functional medicine, and QEEG brain biology scans.

Pro action sports athletes. Skydiving, motocross, freediving, surfing.

Starting in 2013, Preston began working with professional action sports athletes. Personal brand, sponsorship strategy, content production, mindset coaching. Skydiving. Motocross. Freediving in the ocean. Surfing.

The standards transfer. The intensity transfers. The same operator mindset that runs PELORA today was forged in environments where mistakes have consequences.

Twelve years sober. The foundation under everything.

Preston got sober in his early twenties. Twelve years in, sobriety is the operating system, why the work is creative-first, why standards don’t move, why behavioral health is the one industry he won’t leave.

“Recovery taught me what discipline is supposed to feel like. Everything I’ve built since is downstream of that.”

Lost his father. Co-founded Fresh Start of California Detox with his brother.

On December 21, 2015, Preston’s father died by suicide. The same year, he and his brother co-founded Fresh Start of California Detox, a licensed sub-acute program built to move people through the hardest 7-14 days. They ran admissions, intake, clinical ops, marketing, the entire back office. Grew to two locations across California. Sold in 2025.

“We work for the companies helping people get better. The work is personal because of who I lost.”

Eleven years of creative for global beverage and supplement brands.

Alongside the clinical work, since 2015 Preston has spent roughly eleven years producing creative for global beverage and supplement brands. Product launches, campaign creative, and the volume of variations a consumer category actually consumes, at a standard where the work is judged next to national advertising rather than next to other clinic websites.

That combination is the reason PELORA’s healthcare work does not look like a medical brochure. Most healthcare marketers have never run a beverage-scale creative operation. Most consumer brand people have never touched a regulated medical account, where the wrong keyword can pause the spend overnight. Both sets of standards are in the room when we shoot a clinic.

7+ years designing & scaling health, wellness & longevity practices.

For the past seven years, Preston has designed, advised, and scaled health and wellness operators across the proactive, preventive, and performance side of medicine:

• Longevity practices, performance, hormone optimization, biological-age testing.
• Peptide therapy clinics, physician-supervised peptide protocols.
• Concierge medicine clinics, membership-model primary care.
• Med spas, aesthetic, injectables, laser, and skin-health practices.
• Regenerative medicine clinics, PRP, stem cell, and exosome-based therapies.
• Functional medicine practices, root-cause clinical medicine.

Capital raises. Marketing strategy. Operating systems. Patient acquisition funnels. Helping wellness operators turn a vision into a real business.

Built treatment centers across every level of behavioral health care.

Starting in 2019, Preston began building treatment centers on the behavioral health side, a fundamentally different specialty from the wellness clinic work above. This world has its own clinical licensing, its own regulators (Joint Commission, CARF, state DHCS), and its own marketing rules (LegitScript). It’s the world he grew up in as the operator of Fresh Start of California Detox.

Across the past several years, Preston has built and operated programs across the full continuum of care:

• Sub-acute detoxification, medical stabilization for the first 7 to 14 days.
• Residential treatment centers (RTC), both dual diagnosis (substance use + co-occurring mental health) and primary mental health.
• Partial Hospitalization Programs (PHP), structured day treatment, 5-6 hours daily.
• Intensive Outpatient Programs (IOP), 9-15 clinical hours per week.
• Virtual outpatient programs, telehealth IOP and PHP for clients accessing care from anywhere.
• Short-term crisis stabilization residentials, intervention-grade care for primary mental health crises.

From admissions to clinical ops to discharge planning, the operator path, owned end-to-end. Most marketers can’t bring this to a client meeting. The muscle memory of running a treatment center as the operator, not the vendor.

Published The Epic Journal. 33,000+ copies sold.

Preston wrote The Epic Journal, a guided mind-body-spirit journal for people in recovery. 33,000+ copies sold. Still selling 1,000-1,500 a month organic, no paid push. The curriculum behind Epic Journey Recovery, the behavioral health company Preston built and ran.

The proof case for what we now build for clients: content engine, SEO surface, customer-acquisition asset, one product, no launch budget, sustained by creative.

Mentored by Kirk Perron, the man who built Jamba Juice.

Kirk Perron, the founder of Jamba Juice, was a family friend before he was a mentor. Preston’s father owned a concrete company in the Coachella Valley, and the two men became close friends in Palm Springs. Preston and Kirk grew close on a business level in the years that followed, talking strategy, growth, and what it actually takes to scale a company from one location to hundreds. Kirk was in early conversations to invest in one of Preston’s companies.

Kirk passed away in June 2020, after teaching Preston more about building a real business than most people learn in a decade.

Lost his brother to a fentanyl overdose.

On August 19, 2019, Preston lost his brother to a fentanyl overdose. The work he’d been doing for a decade stopped being a career and became something he could not put down.

Everything PELORA builds is downstream of that. If your business helps people live healthier, we treat the work like it matters, because on the other end of the funnel, it always does.

Raising money for behavioral health, mental health, addiction & wellness.

Over the past decade, Preston has personally raised money for behavioral health programs, mental health awareness, addiction recovery, and wellness initiatives. Foundation work, athlete partnerships, golf tournaments, alumni events. The Red Songbird Foundation event PELORA powered is one chapter. Global beverage and energy brands have sponsored and participated in these events directly, raising money for people who could not afford treatment. Preston has also spent years doing one-on-one mentorship with sponsored athletes, mental health check-ins and support through addiction, whatever an athlete needed once the cameras were off.

Treatment center owners and recovery-adjacent founders aren’t running ad-budget math in a vacuum, they’re doing the work because someone they loved needed help. We understand the buyer because we’ve been the buyer.

Two businesses sold. Invested everything into marketing.

In 2025, Preston sold Fresh Start of California Detox. It was the second of two companies he built and sold, after an earlier exit from a home services business. Then he made a decision: he invested everything into marketing. Because across every business he’d built or consulted on for the past decade-plus, marketing was the through-line that decided whether the work scaled or stalled.

The receipts are real: over the past few years Preston has sold and helped sell over $16 million in business assets, along with the real estate that came with several of those deals. He has sat on the seller’s side of the table, signed the papers, and felt what a clean exit takes. That experience now shapes how he builds businesses for everyone else.

That decision became PELORA Marketing, a creative-first agency in Newport Beach for the operators on the wellness and behavioral health side of medicine. We shoot the video, design the sites, run the ads, and build AI-powered CRM automation so leads don’t fall through the cracks.

Preston lives in the back end, building CRMs, integrating AI agents, overseeing every project shipped under the PELORA name. The agency runs the way he wishes one had when he was the client.

The work also came full circle. Preston has helped remodeling companies, general contractors, and home builders grow with marketing and ads, the industry he grew up in on his dad’s concrete crews. See how PELORA markets construction and remodeling companies.

Today Preston runs PELORA Marketing, with a full senior team that is incredible at what they do.

And in 2026, the operator work has a new lane: helping other owners sell. Preston works with behavioral health treatment centers, clinics, and home services companies preparing for an exit, setting them up with the right private equity firms, M&A advisors, and acquisition partners PELORA now works with directly. Marketing that grows the business, and real partners ready when it is time to sell it. See how PELORA helps owners buy and sell businesses.

Product marketing is a specific passion of his, and so is a specific kind of client: legitimate clinicians, psychiatrists, and treatment providers who are excellent at the clinical work and invisible online. The best care in the world does not help anyone if nobody can find it. Closing that gap, between good companies and the people who need them, is most of what PELORA exists to do.

His favorite thing, alongside the skydives and the surf sessions, is helping other business owners feel safe, heard, and supported. Because building alone is brutal. And nobody should have to do it alone.

One line has stuck with him for years, from Miyamoto Musashi’s The Book of Five Rings: “If you know the Way broadly, you will see it in everything.” It is how he thinks about everything he has built. Recovery taught him discipline. Construction taught him how things get made. Behavioral health taught him how to actually help someone. Marketing is the same way, applied to businesses instead of people.

“I’ve spent my life trying to help people get well. PELORA is just that work, applied to the businesses doing the work.”