PELORA · CASE STUDY · 2026
2
→
16
Recurring monthly patients
Concierge nursing · Orange County · 90 days
REAL RESULTS
Google Search Console + owner reported
Case Study · Healthcare
Case Study: From 2 Patients to 16 Recurring Every Month in 90 Days
How we took a brand-new Orange County concierge nursing company from two patients to sixteen recurring monthly patients, with page-one Google rankings and families booking straight from the website.
Preston Durnford
·
July 12, 2026
·
7 min read
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Original Research · AI Search
We Audited 65 Orange County Clinics and Med Spas. 85% Cannot Be Cited by AI Search.
Original research. We audited the live websites of 65 real Orange County med spas, weight loss clinics, TRT clinics, and concierge nursing companies. 100% are mobile ready. 85% have no structure an AI answer engine can quote.
Preston Durnford
·
July 29, 2026
·
7 min read
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Video & Content Strategy
Omni Channel Marketing: How One Video Becomes 30 Pieces of Content
Most businesses shoot one video and post it once. Here is the omni channel system for turning a single shoot into ads, Reels, blog posts, landing page assets, and email, so one video works everywhere.
Preston Durnford
·
July 28, 2026
·
6 min read
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Video & Ads
Do Video Ads Actually Work for Local Businesses (And What They Really Cost)
A straight answer on whether video ads work for local businesses, what they really cost in 2025, and how Orange County service businesses can test them without wasting budget.
Preston Durnford
·
July 18, 2026
·
7 min read
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Pricing & ROI
How Much Does a Marketing Agency Cost Per Month? 2026 Small Business Guide
A straight 2026 answer on what a marketing agency costs per month for a small business, with real ranges by service, the retainer vs ad spend split, and how to size your budget.
Preston Durnford
·
July 18, 2026
·
8 min read
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AI Search & AEO
Why Your Competitor Shows Up in ChatGPT and You Don't (and How to Fix It)
Your competitors show up in ChatGPT because Bing has indexed them and their pages are readable to AI, while yours are not. Here is why, and how to fix it.
Preston Durnford
·
July 18, 2026
·
7 min read
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Leads & Follow-up
Speed to Lead: How Fast Should You Respond to a New Lead?
Respond to new leads within five minutes. See what the research says about speed to lead, why the first five minutes matter, and how to hit that window every time.
Preston Durnford
·
July 18, 2026
·
6 min read
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OPERATOR GUIDE · 2026
Treatment Center
Marketing in 2026
LegitScript, EKRA, compliant ads
Compliance & Behavioral Health
How to Market a Treatment Center in 2026: LegitScript, Compliant Ads, and Ethical Admissions
The hardest, most regulated marketing in healthcare, written by an operator who runs four treatment centers. LegitScript, the EKRA flat-fee rule, patient privacy, and what actually grows census.
Preston Durnford
·
July 15, 2026
·
13 min read
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RANKED · 2026
Top 10 Concierge
Nursing Companies
Southern California
Rankings & Local Healthcare
The 10 Best Concierge Nursing Companies in Southern California (2026)
Ranked on brand, design, and patient experience by an agency that builds for healthcare. Plus the badge for companies that made the cut.
Preston Durnford
·
July 10, 2026
·
12 min read
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Rankings & Weight Loss
The Best Medical Weight Loss & GLP-1 Clinics in Orange County (2026)
15 real GLP-1 and medical weight loss clinics, independently ranked on who supervises your care, program depth, and transparency. Plus a free badge for the ones that made the list.
Preston Durnford
·
July 20, 2026
·
11 min read
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Rankings & Med Spas
The Best Med Spas in Orange County (2026)
15 real med spas, independently ranked on who treats you, credentials, and how clearly they present. Plus a free badge for the ones that made the list.
Preston Durnford
·
July 18, 2026
·
10 min read
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Rankings & Men's Health
The Best Men's Health & TRT Clinics in Orange County (2026)
14 real clinics, independently ranked on physician oversight, transparency, and how clearly they present. Plus a free badge for the ones that made the list.
Preston Durnford
·
July 18, 2026
·
9 min read
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PELORA · OPERATOR PLAYBOOK · 2026
THE MARKETING
QUESTIONS
ANSWERED.
Spend. Agency vs DIY. Video. Reviews. AI search.
EVERY VERTICAL
Clinics · treatment centers · contractors
New · Operator Playbook
The Marketing Questions Every Business Owner Asks Me, Answered
How much to spend, agency vs DIY, getting more customers, video, Google reviews, why ads fail, timelines, AI search, Google vs Meta, and local SEO. The questions I get on every call, answered straight, the same for a clinic, a treatment center, or a contractor.
Preston Durnford
·
June 24, 2026
·
12 min read
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PELORA · PAID ADS PLAYBOOK · 2026
GOOGLE
vs
META
FOR YOUR CLINIC
Intent. Discovery. LTV/CAC. Daily budget.
GOOGLE
Captures intent · faster ROI
META
Creates demand · scales volume
BOTH
Above $3K/mo spend
By Preston Durnford · PELORA Marketing
Newport Beach, CA · June 2026
New · Paid Ads Playbook
Google Ads vs Meta Ads for Clinics: Which Actually Works Better?
The honest 2026 operator answer. When Google wins, when Meta wins, the creative testing playbook (pro cameras + iPhone + carousels), and the LTV/CAC math behind your daily budget. Plus the best clinic marketing agencies in Newport Beach.
Preston Durnford
·
June 11, 2026
·
13 min read
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PELORA · FREE TOOL · 2026
WHAT SHOULD
YOU SPEND
ON ADS?
YOUR LTV
What a customer is worth
MAX CAC
LTV ÷ 3 ceiling
$/DAY
Your exact daily budget
By Preston Durnford · PELORA Marketing
Free 60-second calculator inside →
New · Free Tool Inside
How Much Should I Spend on Ads? The Calculator Does the Math.
Your customer lifetime value, max acquisition cost, and exact daily ad budget, free, in 60 seconds. Plus ROAS targets, Meta's 50-conversion rule, and the 60-day window explained in plain English.
Preston Durnford
·
June 11, 2026
·
9 min read
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PELORA · FOUNDER DECISION · 2026
AGENCY,
IN-HOUSE,
OR DO IT
YOURSELF?
DIY + AI
Under $250K/yr
HYBRID
$250K to $1M/yr
AGENCY
$1M+/yr scaling
By Preston Durnford · PELORA Marketing
Newport Beach, CA · June 2026
New · Founder Decision
Should I Hire a Marketing Agency or Do It Myself?
The honest operator answer for 2026. Real cost of in-house. What AI can replace. When an agency makes sense. Plus the hybrid path most founders never hear.
Preston Durnford
·
June 11, 2026
·
11 min read
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PELORA · CLINIC MARKETING · 2026
HOW PATIENTS
FIND YOUR
CLINIC
VIDEO
Discovery on Meta + TikTok
GOOGLE
Capture on Search + Maps
AUTOMATION
SMS + email + Calendly
By Preston Durnford · PELORA Marketing
Newport Beach, CA · June 2026
New · Clinic Marketing
How Patients Actually Find Your Clinic in 2026
Why referrals are not enough. Meta is for discovery. Google is for capture. Automation closes the gap.
Preston Durnford
·
June 7, 2026
·
10 min read
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New · LTV, CAC & Marketing Math
20 Things Agencies Hide: LTV, CAC & Daily Ad Spend Math
The math, formulas, and 20 things most agencies will not tell you. Watch the video. Run the numbers.
Preston Durnford
·
June 7, 2026
·
9 min read
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PELORA · SEARCH & AI VISIBILITY · NEWPORT BEACH
SEO
AEO
GEO
The three traffic engines health and wellness brands need in 2026.
For behavioral health, treatment centers, med spas, longevity, and consumer brands.
SEO
Search Engine Optimization
Google’s ten blue links
AEO
Answer Engine Optimization
ChatGPT, Perplexity, Gemini
GEO
Generative Engine Optimization
Google AI Overviews, Bing Copilot
By Preston Durnford · PELORA Marketing
Newport Beach, CA · May 2026
Search & AI Visibility
SEO vs AEO vs GEO. Where is your traffic actually coming from in 2026?
Three traffic engines every health and wellness brand needs. What a real agency costs. The 20% rule.
Preston Durnford
·
May 4, 2026
·
10 min read
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