What does a healthcare marketing agency do?
A healthcare marketing agency fills your schedule with the right patients while respecting the rules that govern medicine. PELORA handles provider and patient-journey video, compliant paid advertising on Google and Meta, website and landing page design, local SEO and Google Business Profile, AI search optimization (AEO and GEO so ChatGPT, Perplexity, and Google AI Overviews recommend your practice), and CRM automation: instant lead response, online booking, reminder flows, reactivation, and review generation. The difference from a generic agency is that every piece is built around healthcare's constraints: platform ad policies, sensitive categories, and patient privacy.
How much does healthcare marketing cost?
PELORA Marketing publishes pricing: Launch starts at $2,500 per month, most established practices choose Growth at $4,500 per month, and Scale runs $6,500 per month. Ad spend is separate, paid directly to Google and Meta with no markup. Patient economics set the budget: a dental implant case can be worth $25,000+, a med spa membership $3,000+ a year, a concierge patient $5,000+ a year, so most practices run $2,500 to $15,000 per month in ads. Model your own numbers free at peloramarketing.com/calculator.
Is your marketing HIPAA-aware?
Yes. We are a marketing agency, not a covered entity's IT department, so we design the stack to keep PHI out of marketing systems entirely: no patient health information in ad platforms or pixels, privacy-safe tracking configurations, consent-based email and SMS, and automation flows written so messages never expose why someone contacted you. We also keep claims honest and reviews real, because in healthcare, trust is the entire product.
Which healthcare verticals does PELORA work with?
Ten and counting: dentistry and implants, med spas and aesthetic clinics, medical weight loss, functional medicine, behavioral health and treatment centers, longevity and anti-aging, men's wellness and TRT, peptide clinics, concierge nursing and private-duty care, and DTC health brands. Each vertical has its own dedicated page, playbook, and keyword strategy on this site, because a treatment center and a med spa should never get the same marketing.
Can you run Google and Meta ads for medical practices?
Yes, and this is where healthcare experience matters most. Google restricts certain healthcare terms and requires certification for some categories (like addiction treatment's LegitScript), and Meta limits targeting and copy for health topics. We write creative that converts inside those rules, structure campaigns so they clear policy review, and lean on channels that healthcare wins with: branded video, local search, Performance Max, and retargeting configured without sensitive-category violations.
Do you do AEO and GEO for healthcare practices?
Yes. Patients increasingly ask AI assistants questions like 'best med spa near me' or 'how much does a dental implant cost', and the practices that get cited are the ones with question-structured content, clean schema markup, consistent business information, and real review velocity. We build all of it: FAQ content that answers full questions, FAQPage and medical-business schema, an llms.txt brief for AI crawlers, and a review engine that keeps fresh proof flowing.
Do you handle email, SMS and CRM automation for patient follow-up?
Yes. Speed-to-lead automation answers every inquiry in seconds, booking links fill the calendar without phone tag, reminder flows cut no-shows, recall and reactivation campaigns bring past patients back (the cheapest revenue a practice has), and review requests go out at the right moment in the patient journey. Everything is consent-based, PHI-free, and consolidated in one pipeline (GoHighLevel or HubSpot) so your front desk sees everything.
Why does video matter so much in healthcare marketing?
Because patients choose providers they feel like they have already met. Before booking, a patient wants to see the provider's face, hear how they talk, and see the space. Real provider video builds that familiarity at scale: it runs in your ads, on your site, across social, and on your Google Business Profile. Stock photos and templated content do the opposite, and patients can tell instantly. We film on-site: providers, walk-throughs, patient education, and the moments that make your practice feel human.
Where does PELORA work?
Headquartered in Newport Beach, California, on the ground across Orange County (Costa Mesa, Irvine, Laguna Beach, Huntington Beach, Anaheim), plus Los Angeles and San Diego for shoots, and healthcare clients nationwide for ads, web, automation, and AI search.
How do I get started?
Book a strategy call at peloramarketing.com/consultation.html, or start with the free 48-hour PELORA Growth Audit: we review your website, ads, reviews, and AI visibility and send the findings with no sales call required. Either way, you leave knowing exactly what a growth engine would look like for your practice.
