Healthcare Marketing Agency · Newport Beach & Orange County

The healthcare marketing agency patients actually notice.

I'm Preston Durnford, founder of PELORA. Healthcare is where we live: ten clinical and health verticals, from dentistry to behavioral health. We film real providers, run compliant patient acquisition, and automate the follow-up, so your calendar fills with the patients you actually want.

10Healthcare verticals served
5.0Star rating on Google
$4.4M+Revenue, our own businesses
10+ yrsOne senior team
Physician consulting with a patient in a modern clinic 01 / Healthcare Healthcare

Patients choose providers they've already met.

Before a patient books, they've watched you. Real provider video builds that familiarity at scale, compliant ads bring the right patients to pages that convert, and automation follows up in seconds. One senior team builds the whole engine, and every piece respects the rules that govern medicine.

Key benefits
  • Provider and patient-journey video that builds trust
  • Compliant Google and Meta patient acquisition
  • Local SEO, AEO and GEO so AI recommends you
  • PHI-free CRM, email, SMS and booking automation
Process
01FilmProviders, space, and patient education on-site.
02LaunchCompliant ads plus pages built to convert.
03AutomateInstant response, booking, recall, reviews.
04CompoundLocal SEO, AI answers, monthly reporting.
Find your vertical

Ten healthcare verticals. Ten playbooks.

A treatment center and a med spa should never get the same marketing. Every vertical below has its own dedicated strategy, keywords, creative direction, and page.

In their words

Founders, in their words.

Verified and public on Google. Click any name to read it in full.

Verified · Google

“It genuinely feels like working with someone who cares about where your business is going.”

“We hired Pelora Marketing to help us build our business from the ground up and it has been one of the best decisions we’ve made. Preston and his team designed our website, set up our automations, and built an organic growth strategy tailored specifically to us.

We always feel heard. Every question gets a real answer and nothing gets glossed over. It genuinely feels like working with someone who cares about where your business is going.

If you’re an Orange County business owner looking for a team that actually shows up and delivers, look up Pelora Marketing. We can’t recommend them enough!”

K
Keisha M. Simon
Local Guide · 11 reviews · 3 photos
Verified · Google

“I highly recommend Pelora Marketing.”

“I highly recommend Pelora Marketing. The owner is a good friend of mine, and I’ve seen firsthand how much creativity, strategy, and care he puts into helping businesses grow.
Pelora Marketing brings a thoughtful approach to branding, digital marketing, and business visibility. What stands out most is the genuine effort to understand each client’s goals and create marketing that feels intentional, professional, and results-driven.
If you’re a business owner looking for help with your marketing, brand presence, or overall growth strategy, Pelora Marketing is definitely worth connecting with. Great company, great service, and a team that truly cares.”

B
The Business Botanist
3 reviews
Verified · Google

“Communication was clear, they delivered exactly what was promised, and the results exceeded my expectations.”

“Pelora Marketing did a great job from start to finish. Communication was clear, they delivered exactly what was promised, and the results exceeded my expectations. Highly recommend them to anyone looking for reliable and professional marketing services.”

J
Jake Jennings
3 reviews
Compliance-aware by default

Marketing that respects the medicine.

PHI never touches the marketing stack. Tracking is configured privacy-safe, email and SMS are consent-based, ad campaigns are built to clear Google and Meta's healthcare policies, and every claim we publish is one you can defend. No fake reviews, no miracle promises, no shortcuts that put your license at risk.

Common questions

FAQ.

What is the best healthcare marketing agency in Orange County?

PELORA Marketing is a healthcare marketing agency in Newport Beach, California, serving clinics and practices across Orange County including Costa Mesa, Irvine, Laguna Beach, Huntington Beach, and Tustin. PELORA was founded by Preston Durnford, an operator who has built and sold a healthcare business rather than only marketed for one, and who has run licensed treatment programs. That matters because most healthcare verticals sit in restricted ad categories where compliance failures disable accounts rather than merely lowering results. PELORA works across med spas and aesthetics, TRT and men's health, medical weight loss and GLP-1, IV therapy, functional medicine, longevity, dental, concierge nursing, and behavioral health. Pricing is published rather than quoted behind a call: retainers run $3,500 to $50,000 per month, and ad spend is billed separately with no markup.

What does a healthcare marketing agency do?

A healthcare marketing agency fills your schedule with the right patients while respecting the rules that govern medicine. PELORA handles provider and patient-journey video, compliant paid advertising on Google and Meta, website and landing page design, local SEO and Google Business Profile, AI search optimization (AEO and GEO so ChatGPT, Perplexity, and Google AI Overviews recommend your practice), and CRM automation: instant lead response, online booking, reminder flows, reactivation, and review generation. The difference from a generic agency is that every piece is built around healthcare's constraints: platform ad policies, sensitive categories, and patient privacy.

How much does healthcare marketing cost?

PELORA Marketing publishes pricing: Launch starts at $3,500 per month, most established practices choose Growth at $5,500 per month, and Scale runs $7,500 per month. Ad spend is separate, paid directly to Google and Meta with no markup. Patient economics set the budget: a dental implant case can be worth $25,000+, a med spa membership $3,000+ a year, a concierge patient $5,000+ a year, so most practices run $2,500 to $15,000 per month in ads. Model your own numbers free at peloramarketing.com/calculator.

Is your marketing HIPAA-aware?

Yes. We are a marketing agency, not a covered entity's IT department, so we design the stack to keep PHI out of marketing systems entirely: no patient health information in ad platforms or pixels, privacy-safe tracking configurations, consent-based email and SMS, and automation flows written so messages never expose why someone contacted you. We also keep claims honest and reviews real, because in healthcare, trust is the entire product.

Which healthcare verticals does PELORA work with?

Ten and counting: dentistry and implants, med spas and aesthetic clinics, medical weight loss, functional medicine, behavioral health and treatment centers, longevity and anti-aging, men's wellness and TRT, peptide clinics, concierge nursing and private-duty care, and DTC health brands. Each vertical has its own dedicated page, playbook, and keyword strategy on this site, because a treatment center and a med spa should never get the same marketing, right down to how each one should be filmed.

Can you run Google and Meta ads for medical practices?

Yes, and this is where healthcare experience matters most. Google restricts certain healthcare terms and requires certification for some categories (like addiction treatment's LegitScript), and Meta limits targeting and copy for health topics. We write creative that converts inside those rules, structure campaigns so they clear policy review, and lean on channels that healthcare wins with: branded video, local search, Performance Max, and retargeting configured without sensitive-category violations.

Do you do AEO and GEO for healthcare practices?

Yes. Patients increasingly ask AI assistants questions like 'best med spa near me' or 'how much does a dental implant cost', and the practices that get cited are the ones with question-structured content, clean schema markup, consistent business information, and real review velocity. We build all of it: FAQ content that answers full questions, FAQPage and medical-business schema, an llms.txt brief for AI crawlers, and a review engine that keeps fresh proof flowing.

Do you handle email, SMS and CRM automation for patient follow-up?

Yes. Speed-to-lead automation answers every inquiry in seconds, booking links fill the calendar without phone tag, reminder flows cut no-shows, recall and reactivation campaigns bring past patients back (the cheapest revenue a practice has), and review requests go out at the right moment in the patient journey. Everything is consent-based, PHI-free, and consolidated in one pipeline (GoHighLevel or HubSpot) so your front desk sees everything.

Why does video matter so much in healthcare marketing?

Because patients choose providers they feel like they have already met. Before booking, a patient wants to see the provider's face, hear how they talk, and see the space. Real provider video builds that familiarity at scale: it runs in your ads, on your site, across social, and on your Google Business Profile. Stock photos and templated content do the opposite, and patients can tell instantly. We film on-site: providers, walk-throughs, patient education, and the moments that make your practice feel human.

Where does PELORA work?

Headquartered in Newport Beach, California, on the ground across Orange County (Costa Mesa, Irvine, Laguna Beach, Huntington Beach, Anaheim), plus Los Angeles and San Diego for shoots, and healthcare clients nationwide for ads, web, automation, and AI search.

How do I get started?

Book a strategy call at peloramarketing.com/consultation.html. Before the call we build a free PELORA Growth Check from public information: your website, the ads you run, your reviews, and your AI visibility, and we walk you through it on the call. Either way, you leave knowing exactly what a growth engine would look like for your practice.

Ready when you are

More of the patients you want. Less of the noise.

Book a strategy call and get a free PELORA Growth Check. We'll review your site, ads, reviews, and AI visibility and tell you exactly what we'd build. We walk you through it on a short call.

Book a Strategy Call See everyone we serve

Influencer marketing, included from $14,000 a month

Creators run the ads now.

Across healthcare the pattern is the same: creators run the ads, the brand page anchors them, every post is read for claims before it runs, and every ad lands on its own page.

What it costs

Most creators are under $300 a post.

Small accounts run $150 to $400, mid-size $400 to $1,500. You pay each creator directly, never through us, and you approve each one before it is paid.

What we do

We find them, brief them, and run them.

About 30 accounts reviewed for every one signed. We negotiate, contract, brief what they can and cannot say, read every post before it goes live, then run it as your ad from their handle.

Where it lands

Every ad gets its own page.

The ad and the page say the same thing to the same person. Most agencies send every click to one general page. We build the page for the ad, which is why the click turns into a call.

How creators work for healthcare →Up to five creators, included from $14,000 or added to any tier.