I'm Preston Durnford, founder of PELORA Marketing. I have launched and grown 20+ clinics and care businesses across Orange County and Southern California. We do the marketing for concierge nursing, private-duty nursing, and nurse-led in-home care across Newport Beach, Irvine, Costa Mesa, Los Angeles, and San Diego. We build the trust: real video of you and your team, a website families believe, and a steady referral engine with physicians, hospitals, case managers, and attorneys. So the right clients choose you for a loved one.
Families are trusting you with a parent or a recovery at home. That trust is everything, and it is what most marketing gets wrong.
A family choosing a private nurse is making an emotional, high-stakes decision. A logo and a contact form are not enough. They need to see you, hear how you think about care, and feel safe before they ever reach out.
Physicians, hospital case managers, discharge planners, attorneys, fiduciaries, and senior living send the highest-value clients. Most nursing businesses have no steady way to stay in front of those partners. We build that engine.
Families reach out in a crisis, often at night or on a weekend. If no one responds fast, they go to the next name on the list. Speed-to-lead and booking automation make sure you are the one who responds first.
09 / Concierge Nursing
Concierge Nursing
Families inviting care into their home vet everything twice. We make your nurses, your standards, and your story visible and verifiable, then automate the response speed that wins private-pay clients.
Key benefitsVerified and public on Google. Not edited. Not paraphrased. Click any name to read it in full.
“Pelora Marketing does absolutely incredible work. Preston has a unique talent for capturing stories that feel authentic and powerful.”
“Whether he’s filming breathtaking drone footage, underwater ocean shots, or conducting interviews and client testimonials, the quality is always outstanding. Professional, creative, and passionate. Consistently exceed expectations.”
“It genuinely feels like working with someone who cares about where your business is going.”
“We hired Pelora Marketing to help us build our business from the ground up and it has been one of the best decisions we've made. Preston and his team designed our website, set up our automations, and built an organic growth strategy tailored specifically to us. We always feel heard. Every question gets a real answer and nothing gets glossed over. It genuinely feels like working with someone who cares about where your business is going. If you're an Orange County business owner looking for a team that actually shows up and delivers, look up Pelora Marketing. We can't recommend them enough!”
“When I met Preston, I instantly knew he was exactly what my brand had been missing.”
“I have struggled with my website and marketing since starting my business, and I often felt like people were more focused on financial gain than truly understanding the heart behind my brand. My business and its mission mean so much to me, my clients, and the families we serve, so finding the right person to bring that vision to life was incredibly important. When I met Preston, I instantly knew he was exactly what my brand had been missing. He understood the mission, believed in the vision, and brought back my confidence in marketing. He and his team have gone above and beyond in helping create a website and systems that truly reflect what my business stands for. My new site is now up, and my SEO, AEO, CRM, and overall marketing systems are being handled seamlessly. I could not be more grateful. They captured exactly what I wanted my business to portray while helping it operate more efficiently and professionally.”
“Amazing company run by an amazing human. I trust Pelora completely.”
“Amazing company run by an amazing human. I trust Pelora completely and appreciate all the work they've done for me! Could not recommend more highly!”
“One of my all-time favorite marketing agencies to work with. The videos they make are top notch.”
“One of my all time favorite marketing agency to work with. The videos they make are top notch, turning vision into real results. Great people.”
“An excellent experience working with PELORA. From the very beginning, their team demonstrated a strong commitment.”
“I had an excellent experience working with this Pelora. From the very beginning, their team demonstrated a strong understanding of what we needed and delivered work that exceeded expectations.”
“Their video content really stands out, high quality, authentic, and they know how to turn it into real results.”
“Pelora Marketing can help your business grow! Preston really pays attention to your needs and wants you to be successful! Definitely recommend them to anyone looking to grow their brand online.”
“It’s rare to find a partner that balances high-end creativity with a data-driven growth mindset.”
“Team PELORA builds marketing systems that actually deliver measurable results, high-quality video, paid ads, web design, and SEO at the highest level. They know exactly how to build immediate trust with potential customers from the very first touchpoint.”
“Marketing that feels intentional, professional, and results-driven.”
“Pelora brings a thoughtful approach to branding, digital marketing, and business visibility. What stands out most is the genuine effort to understand each client’s goals and create marketing that feels intentional, professional, and results-driven.”
“They delivered exactly what was promised, and the results exceeded my expectations.”
“Communication was clear, they delivered exactly what was promised, and the results exceeded my expectations. Highly recommend them to anyone looking for reliable and professional marketing services.”
“Hands-on, efficient, and a pleasure to work with.”
“Pelora is hands-on, efficient, and a pleasure to work with. They stay engaged throughout the process and consistently deliver. Highly recommend!”
From the first ad to a booked appointment, here is the work we handle. Run all of it for you, or build it with your team and train them to own it. Your call.
Carousel and image ads designed in-house, built to stop the scroll and convert, not just look pretty.
Real shoots with real cinema gear. Founder stories, client testimonials, and short-form built to sell.
Meta and Instagram build demand and brand recall. Google captures people already searching for you. Most businesses need both, so we run both.
We plan, shoot, edit, post, and engage. Your feed stays consistent and on-brand without you lifting a finger.
The algorithm is a level playing field now. Strong organic content can reach millions with almost no followers. We highly recommend it, and we make it for you.
Want it fully handled? We run the entire engine. Want to own it? We build the systems and train your team to operate them.
We handle everything. Strategy, creative, shooting, ads, posting, follow-up, and reporting. You focus on your clients, we run the engine.
Prefer to own your marketing? We set up the systems and train your team to run the exact same playbook we use every day.
Here is the simple version. We make you look trustworthy and professional, help families and partners find you, and make sure no inquiry slips away. You focus on care. We handle the rest.
A clean, credible website and simple contact pages, built to make families feel safe choosing you for a loved one.
Real video of the founder nurse and team explaining your care. Nothing builds trust faster.
Steady outreach to physicians, hospitals, case managers, and attorneys who send your best clients.
Warm, automatic emails and texts that keep families and partners close until the moment they need you.
Logo, colors, and style that make your care feel as professional and trustworthy as it is.
We run your Google Search and Performance Max, handle the targeting, and remarket every visitor, so you show up the moment a family searches for a private nurse or in-home care near them.
We run your Meta and Instagram ads with remarketing and manage your social, so one filming day becomes a month of posts and ads that keep you visible to local families.
An instant booking link, automatic reminders, and follow-up so a family books the call themselves, even at 2am.
A concierge nursing client is high-value and long-term, so the marketing math is different from high-volume local services. We model what a new client is worth to you first, then build a plan that fits. If your budget is too low to work, we tell you before you spend.
Your clients are high-value, so you can invest to win them. A single long-term private client can be worth far more than a typical local lead. That is the whole advantage of this category, and we build the plan around it.
Referrals are the cheapest, best growth. A steady partner program with physicians, hospitals, and attorneys often produces better clients than ads alone. We invest there first.
Trust beats discounts every time. Families are not shopping on price for a loved one's care. Real video, reviews, and a credible brand win the client, not a coupon.
We are transparent, always. No markup on ad spend, you own your accounts, and you get clear reporting. If the budget cannot support the goal, we say so before you spend a dollar.
Real patterns from this category. We use AnswerThePublic and AI tools (ChatGPT, Perplexity, Claude) to map what families and partners actually search for, then build the plan around it.
Real video earns trust faster than anything. Families choose the nurse they can see and believe. A founder video out-converts stock photos by a wide margin in care categories. Source: Wistia Video Marketing Report 2025
Reviews decide who gets the call. Most families read reviews before they ever reach out. More 5-star reviews means more inquiries. We collect them automatically. Source: BrightLocal Consumer Review Survey 2025
Answer fast, or lose the family. Care inquiries come in a crisis, often after hours. Replying in under a minute wins the client. Our booking automation sends a booking link in seconds, day or night. Source: Lead Response Management Study
Most families find you locally. Google Maps and "near me" searches drive most new care inquiries. We make sure you show up across Orange County and Southern California, not just nationally. Source: BrightLocal Local Search Report 2024
Referral relationships compound. One reliable hospital, fiduciary, or attorney partner can send clients for years. A steady outreach program is the highest-return marketing in this category. Source: PELORA operator analysis
More people now ask AI for a recommendation. Families ask ChatGPT and Google AI "best private nurse near me." We make sure your name is the one that comes up. Source: Search Engine Land AI Search coverage 2025
Headquartered in Newport Beach. On-site for shoots and strategy across these communities and cities.
Also serving select care businesses nationally. Travel scheduled around monthly shoot days.
Ad spend is billed separately and paid directly to Google and Meta. We never mark up media. What we build comes down to your budget and your goals.
A newer concierge nursing business getting found and building trust online.
Where most single-location care businesses land.
Multi-location growth or several service lines.
Want to automate the business itself? Beyond your plan, we build and deploy custom AI agents: an AI voice front desk that answers and books calls (built on Vapi), plus agents for sales follow-up, operations, and marketing. We scope it to exactly what you need. This is a separate build on top of your retainer.
Ask what we can automate →A trust-and-speed engine. Creative: your nurses and founder on video, credentials, standards, and bedside philosophy, because families invite people, not brochures, into their homes. Acquisition: campaigns reaching affluent families, discharge planners, and case managers, with service pages that answer scope, availability, and rates. Follow-up: CRM pipelines built for urgency, instant response to inquiries that are often time-sensitive, intake scheduling, referral-partner nurture, and review requests from grateful families. Search: local SEO plus AEO and GEO for private nursing and home-care queries across your service area. Your accounts, your lists, monthly reporting.
Yes, built around urgency and relationships. Flows: immediate response to new inquiries any hour, intake and assessment scheduling, family update templates that keep communication professional, referral-partner drips for discharge planners and physicians who send cases, and gentle review requests once trust is established. Consent-based, PHI-free, and written with the warmth and discretion this work requires.
A marketing agency for concierge and private-duty nursing builds the full system that brings in private clients and referral relationships. PELORA Marketing produces real video of the founder and team (with consent), builds a website that earns clinical trust, sets up a steady flow of referral outreach to physicians, hospitals, case managers, attorneys, and senior living, runs Google and Meta ads for families searching for care, manages local SEO and Google Business Profile, automates booking and follow-up with Calendly and a CRM, and optimizes for AI search (AEO and GEO). This is a trust-driven category, so everything is built to make a family feel confident choosing you for a loved one.
Two audiences drive this category, so we market to both. First, families in a moment of need, who find you through Google search, local maps, and referrals, then decide based on trust. We win them with real video of the nurse and team, a credible website, fast follow-up, and reviews. Second, referral partners (physicians, hospital case managers, discharge planners, attorneys, fiduciaries, and senior living) who send the highest-value clients. We build a steady, professional outreach and content program that keeps your name in front of those partners. Most concierge nursing growth comes from the combination, not from ads alone.
Referral partners are reached with a consistent, professional program rather than a one-time blast. PELORA builds a partner-facing one-page site and credibility materials, a simple outreach cadence (email, LinkedIn, and in-person leave-behinds), helpful content the partner can share with families, and a CRM that tracks every relationship so nothing falls through. Discharge planners, case managers, fiduciaries, and elder-law attorneys want a reliable, discreet partner they can trust with their clients. Our job is to make you the obvious, easy choice and to keep you top of mind.
Yes, more than almost any other category. Families are choosing who they will trust with a parent or a recovery at home. Seeing the founder nurse on camera, hearing how the team thinks about care, and watching the calm and professionalism builds trust faster than any amount of text. PELORA films one location day and turns it into months of content: a founder story, short explainers that answer common family questions, and warm, discreet b-roll. That video then runs on your website, in ads, on social, in email, and in your referral materials.
Carefully and conservatively. We never show a client or patient without written consent, we keep content discreet and dignified, and we keep advertising compliant with healthcare ad policies on Google and Meta. Most marketing for this category focuses on the founder, the team, the process, and the values, rather than on identifiable clients. When a family is willing to share their story with consent, it becomes powerful proof, but it is always their choice and always handled with care.
PELORA Marketing serves concierge nursing, private-duty nursing, and nurse-led in-home care businesses across Newport Beach, Corona del Mar, Newport Coast, Irvine, Costa Mesa, Laguna Beach, all of Orange County, Los Angeles, and San Diego, plus select clients nationally. Headquartered in Newport Beach. Preston lives 10 minutes from Fashion Island and is on-site for shoots and strategy.
Honest timeline. Months 1-2 are setup: website, video shoot, CRM and booking automation, referral program, and the start of ads. Month 3 is usually when search and ads settle and referral introductions begin to compound. Months 4-6 the system compounds: reviews flowing, partners sending clients, follow-up closing inquiries that used to slip. Because nursing clients are high-value and relationships take time to build, the program rewards consistency. Anyone promising a flood of premium clients in week 2 is not telling the truth.
We lead with the people and the experience behind the business: a real founder video, clear explanations of how you care for clients, professional branding, and verified reviews. We also make it easy for happy families and partners to leave reviews, so your credibility grows every month. PELORA itself is a good example: the brand name is new, but Preston and the team have worked together for years and bring over a decade of helping businesses grow.
It depends on the value of a client. Concierge and private-duty nursing clients are high-value and long-term, so the math is different from high-volume services. We model what a new client is worth, then size the budget so ads have enough data and the referral program has enough activity to produce introductions. Retainers start at $2,500/mo and most single-location care businesses land at $4,500/mo. No markup on ad spend, and you own your accounts. We tell you the honest minimum before you spend.
No honest agency guarantees a specific number of high-value private clients. What we guarantee is the system: real video, a trustworthy website, a working referral program, compliant ads matched to your client value, fast follow-up, transparent reporting, and your ownership of the accounts with no markup on ad spend. We are also honest in the other direction. If your budget is too low for the value of what you provide, we will tell you before you spend.
Created with AI, in-house. This is the level of cinematic ad creative we produce for concierge nursing and care brands. On-brand, premium, and built to convert.
Book a strategy call. I'll walk through your care business, your current marketing, your referral relationships, and exactly what would change in the first 90 days. No pitch deck. Just operator-to-operator strategy.
Guides & Resources
Straight answers from the team that would run your marketing.