Grow your business. Without the agency.

For business-only transactions with no real property, California does not require a real estate broker license to market a business and facilitate introductions. PELORA Marketing Advisory is a marketing advisory firm structured to comply with this framework. PELORA does not negotiate deals or act as a licensed agent. For transactions that include real property, PELORA coordinates with a licensed California real estate broker who handles that portion. A signed agreement covers every engagement before work begins.

A marketing success fee is what PELORA charges for the marketing, positioning, and introduction work that leads to a closed deal. It is calculated as a percentage of the total transaction value and paid at closing from the proceeds. No upfront fee unless a retainer is negotiated. If the deal does not close, you pay nothing. For sellers: 8-10% on deals under $3M, 6-8% on deals $3M-$10M, 5-6% on deals over $10M, plus 2% on any real property. For buyers: ranges from 3-7% based on deal size. Retainer options are available and reduce the success fee at closing.

The tail period is 24 months from the date you sign the agreement. That means if I introduce you to a buyer or seller during the term, and you close a deal with them within 24 months, the finder's fee applies even if our agreement has ended. This is standard industry practice and it protects the work I put in on your behalf. It is disclosed in your Marketing Services Agreement or Buyer Representation Agreement before you sign.

The industries I know best are behavioral health and treatment centers, med spas and aesthetic clinics, dental practices, medical weight loss clinics, men's wellness and TRT practices, longevity and functional medicine clinics, peptide and regenerative medicine, construction and remodeling companies, and real estate associated with these businesses. If your business does not fit one of these categories, book a call and I will give you an honest answer on whether I am the right fit.

Through a combination of my personal network, digital marketing and targeted outreach, and direct relationships built over 12 years of operating in these industries. Many of the introductions I make are off-market, meaning they never hit a listing platform. That access is the value I bring.

If the deal does not close, you do not pay anything. The finder's fee is only earned and paid at closing. There is no charge for introductions that do not result in a transaction.

If the transaction includes real property, I coordinate with a licensed California real estate broker who handles the real estate portion of the deal in compliance with California Business and Professions Code. My finder's fee on the real property portion flows through that licensed broker relationship. This is disclosed in the agreement and handled cleanly.

Marketing consulting is the third path I offer for founders who want to grow the business they already have. Instead of a full agency retainer, you work one-on-one with me to build a custom marketing plan, learn the AI tools the agency uses, and get a 90-day playbook you can run yourself. The Sprint is $897 for your first month. Ongoing coaching is $1,500 per month. Book a call and I will tell you honestly which path fits your situation.

Book a confidential call. We talk through your situation, whether you are buying, selling, or looking to grow your marketing. I give you an honest read on whether I am the right fit and what the next step looks like. No sales pitch, no pressure. If I am not the right help, I will tell you and point you in the right direction.

PELORA Consulting is the do-it-with-you, teach-you path from PELORA Marketing. Instead of handing your marketing to the agency, you work one-on-one with me to grow your business, build a new brand or clinic, scale your marketing, or learn to run marketing in-house. You get two one-on-one calls, a custom AI marketing playbook built for your business, and training on the same AI tools the agency uses every day. It is operator-led, honest, and built to leave you with a clear plan you can act on.

It is for founders and owners who want to be hands-on. That includes founders growing an existing business, people building a new brand or clinic in the niches we work in (health, wellness, clinics, DTC), owners who want to scale the marketing they already have, and teams who want to bring marketing in-house at a fraction of agency cost. If you want to learn the system and run it yourself, or run it with light help, this is the right path.

The agency is done-for-you: the team builds and runs your marketing end to end. Consulting is do-it-with-you and teach-you: I coach you and your team, build you a custom AI playbook, and show you how to run the same tools the agency uses, so you can keep marketing in-house. Consulting costs a fraction of a full agency retainer. Many founders start with consulting, then move to the agency when they want it fully off their plate, or stay on consulting and run it themselves.

You get two 60-minute calls with me. The first covers your business, your goals, your current marketing, and your numbers, then maps the plan. The second goes deeper on execution: the AI tools to use, the content and ad workflow, the CRM and follow-up setup, and the next 90 days. You also get a custom AI marketing playbook so you are not relying on memory. Every call is operator-to-operator and built around your real situation, not a generic template.

Yes. That is one of the main reasons founders choose consulting. I show you and your team the exact AI platforms the agency uses for video, ads, CRM, and AI agents, then build you a playbook so you can run them yourself. The goal is for you to produce content, run ads, and follow up with leads without depending on an agency every month. You can always scale with us later, but plenty of founders just want to learn the system once and own it.

The Sprint is $897 for the first month, which includes two one-on-one calls, your custom AI playbook, and the tool training. Ongoing coaching is $1,500 per month for founders who want continued strategy and support as they grow or scale. There is also a custom, done-with-you option for founders who want me more hands-on. Payment plans are available, including four payments of $224 on the Sprint.

Yes. The Sprint can be paid as four payments of $224 instead of $897 up front, and the monthly coaching has payment plan options as well. The idea is to make it easy to get started and learn the system without a large upfront cost. We will walk through the options on your call and find what fits your budget.

You will learn the 10-plus AI platforms the agency uses across video, ads, CRM, and AI agents. That includes AI video and content tools, paid ads setup for Google and Meta, CRM and follow-up automation, AI front desk and AI agent setup, and the workflow that ties them together. I show you how the agency actually uses each one, so you are learning a proven system, not theory.

Those are the niches PELORA knows best: health, wellness, clinics, and DTC brands. If you are building or growing in those spaces, you will get the most value because I have launched and scaled 20-plus businesses in them. That said, the marketing system and AI tools apply broadly, so founders in adjacent industries get value too. Book a call and I will be honest about whether you are a fit.

Book a call. We will talk through your business, your goals, and whether the Sprint, monthly coaching, or a custom done-with-you scope fits best. There is no pressure on the call. If consulting is a fit, we get your first one-on-one scheduled. If the done-for-you agency is a better match, I will tell you. Either way you leave with a clear next step and an honest read on your situation.