The marketing engine for painting contractors and home service companies.

The complete lead-to-booked-estimate engine. Creative: a day filming your crews, your prep work, and finished transformations, which becomes months of ads, social content, and gallery material. Acquisition: Google Search, Local Services Ads, and Meta campaigns tuned to your job values, with landing pages that prove the work. Follow-up: CRM setup (GoHighLevel) with instant text-back the moment a homeowner inquires, 24/7 estimate booking, quote follow-up sequences at day 3, 7, and 14, and automatic review requests at final walkthrough. Search: local SEO and Google Business Profile plus AEO and GEO so AI tools like ChatGPT and Google AI Overviews recommend you. You own every account, and ad spend goes to the platforms with no markup.

Three sources that compound. First, Google Local Services Ads and Search ads on high-intent terms like interior painter near me, exterior house painting cost, and cabinet refinishing, pointed at the cities you serve: Newport Beach, Costa Mesa, Irvine, Huntington Beach, Anaheim, and greater Orange County. Second, a Google Business Profile with steady 5-star reviews so you appear in the map pack, where most homeowners actually click. Third, retargeting with real crew video so every homeowner who visited your site keeps seeing your finished work while they collect quotes. Then speed-to-lead automation makes sure you answer first, because the first professional response usually wins the job.

Painting is a natural fit because the transformations film beautifully, but the same engine works for roofing contractors, pool builders and pool remodelers, flooring, epoxy and concrete coatings, HVAC, plumbing, electrical, garage doors, window and door replacement, outdoor living and hardscape, turf and landscaping, and cleaning companies. The rule of thumb: if an average job is worth $1,500 or more, the math works. Remodelers, general contractors, and home builders have their own dedicated program on our construction and remodeling page.

PELORA Marketing's retainers start at $3,500 per month for the Launch tier and scale to $7,500 per month for the Scale tier. Most established home service companies land on the Growth tier at $5,500 per month. Ad spend is billed separately and paid directly to Google and Meta with no markup. Typical job values guide the budget: an interior repaint commonly runs $3,500 to $12,000 and a full exterior $6,000 to $20,000, so recommended ad budgets usually land between $2,500 and $10,000 per month. We built a free calculator at peloramarketing.com/calculator so you can model the numbers before you spend a dollar.

Yes, and it is where most home service companies leak the most money. Homeowners inquire after hours and hire whoever answers first, so we automate: instant text and email response to every lead, estimate scheduling with reminders and confirmations, quote follow-up sequences that check in while the homeowner decides, seasonal reactivation campaigns to past customers (exterior season, pre-holiday interiors, spring turf), and review requests timed to the final walkthrough. Everything lands in one clean CRM pipeline so nothing slips while you are on a job.

Because a homeowner is letting a stranger into their home, and they buy on trust. Real video of your crew working clean, your prep and masking, and the final reveal proves the work is real, shows the people behind the company, and lets homeowners picture their own project. Static photos are easy to fake and easy to scroll past. We film on your actual jobs, then run that footage across paid ads, social, your website, and your Google Business Profile, so one shoot day fuels months of marketing.

PELORA Marketing is headquartered in Newport Beach, California, with roots in the Coachella Valley, where Preston grew up working on his father's concrete crews. We shoot on-site across Newport Beach, Costa Mesa, Irvine, Laguna Beach, Huntington Beach, Anaheim, and greater Orange County, plus Los Angeles, San Diego, and the Inland Empire, and we run marketing for home service companies across the United States.

Honest timeline. Local Services Ads can produce calls within the first couple of weeks once your profile is verified. Google and Meta search and social campaigns spend months 1 and 2 in the learning phase while we film content and build the landing pages and automation. Month 3 is usually the inflection point when cost per lead drops, and months 4 to 6 the system compounds: ads dialed in, reviews climbing, follow-up closing quotes that used to go cold. Anyone promising a flooded schedule in week one is telling you what you want to hear.