Functional Medicine & Age Management Marketing · Newport Beach

The marketing engine for functional medicine & age management clinics. Regenerative, hormone, peptide, longevity.

Premium creative for premium medicine. Operator-built by Preston Durnford — 10+ years marketing, on-staff with multiple clinics, sister-company operator. Not a freelancer. Not an agency funnel.

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$610BGlobal longevity & anti-aging market1
89%Patients convinced by brand video2
20%Of revenue: growth budget3
10+Verticals we market for
The market

Functional medicine, longevity & age management are the fastest-growing categories in healthcare.

Real numbers, sourced. Every figure links to the original research.

$250B+
Functional medicine by 2030
Source: Grand View Research
$610B+
Global longevity & anti-aging market
Source: Precedence Research
$22B+
U.S. hormone replacement market by 2030
Source: Allied Market Research
89%
Patients convinced by brand video
Source: Wyzowl 2025
Built by an operator

12 years inside health, wellness & recovery.

Preston Durnford: 12 years inside health, wellness, and behavioral health as marketer and operator. Agency profits funded the first detox in 2015 (Fresh Start, two locations sold 2025). Co-founded SoCal Mental Health ($12M raised). Authored The Epic Journal (20,000+ copies). Now operates Epic Journey Recovery (epicjourneyrecovery.co) alongside PELORA.

We've worked inside premium-medicine practices and run growth ourselves. No need to explain functional medicine modalities, why patients won’t book without watching a doctor on video, or how cash-pay LTV compounds for hormone, peptide, and longevity programs. We’ve lived it.

2015Co-founded Fresh Start of California Detox.
$12MRaised at SoCal Mental Health.
20K+Copies of The Epic Journal sold.
2 cos.PELORA Marketing + Epic Journey Recovery.
Preston Durnford, founder of PELORA Marketing — mid-skydive over Southern California
Founder · Preston
The verticals · omni-channel by default

Every premium-medicine vertical. Same omni-channel system.

Different buyer psychology, different ad rules, different keywords — but the same engine. Google Search captures intent → YouTube remarketing chases the viewers → Meta Pixel follows the clickers across Instagram and Facebook → Google Tag tracks every step. Every video we shoot deploys across landing pages, your website, IG/TikTok, YouTube, email, and ads. Below is how that engine tunes for each vertical.

Featured

Functional Medicine

IFM, A4M, Cleveland Clinic, IM

$250B+ market by 2030. High-LTV. Buyers research deeply. Practitioner-led video closes.

StrategyGoogle Search on "functional medicine [city]" + condition queries (gut, hormones, autoimmune, fatigue, thyroid). Practitioner-led video deployed to landing pages, IG/TikTok, YouTube, email. YouTube remarketing chases the viewers. Meta Pixel follows the clickers across IG + FB. Google Tag fires on every booked consult. Blog SEO + AEO so ChatGPT and Perplexity cite the practice by name.
02

Med Spa & Aesthetics

Botox, filler, laser, IV, body contouring

$20B U.S. market. Map pack and reviews are oxygen. Before/after content carries the funnel.

StrategyGoogle Search on "Botox [city]", "filler [city]", "laser hair removal near me". Reels and procedure walkthroughs on Meta. GMB + automated reviews drive map-pack ranking. YouTube remarketing for video viewers. Meta Pixel retargets clickers across Instagram + Facebook. Google Tag tracks every booking. Requires licensed medical director on file.
03

Longevity & Anti-Aging

Bryan Johnson era. Cash-pay buyer.

$10K-$50K+ programs. Buyers want science and proof. Long-form wins. Founder authority compounds.

StrategyGoogle Search on "longevity doctor [city]", "anti-aging clinic", "NAD+ therapy". Long-form founder podcasts + cinematic shoots cut into short clips for IG/TikTok/YouTube. YouTube remarketing on long-form watchers. Meta Pixel retargets premium audiences across IG + FB. Google Tag tracks every membership sign-up. AEO/GEO so Perplexity and ChatGPT cite the protocol.
04

Hormone Replacement (HRT, TRT)

Men's health, women's health, peri/post-menopause

Compliance-aware. Telehealth funnels. Symptom + outcome video. Recurring revenue.

StrategyGoogle Search on "low T treatment", "TRT clinic [city]", "menopause specialist near me". Symptom-led video + patient stories (HIPAA-consented). YouTube remarketing on symptom content. Meta Pixel retargets across IG + FB. Telehealth funnel with subscription billing. Google Tag fires on intake form. Compliance-first ad copy — licensed prescriber on file.
05

IV Therapy & NAD+

Drip lounges, mobile IV, NAD+, glutathione, Myers

Local-led. Map pack matters. Membership + packages lift LTV. UGC converts.

StrategyHyper-local. Google Search on "IV therapy near me", "NAD+ [city]", "mobile IV [city]". GMB optimized + automated reviews drive the map pack. UGC and member-content for IG/TikTok. YouTube remarketing for video viewers. Meta Pixel retargets local clickers for membership funnels. Google Tag tracks bookings + memberships. Mobile/event activations capture local intent.
06

Ketamine Clinics

IV ketamine, Spravato, integration therapy

Medical-clinical positioning. Mental health angle. Spravato adds credibility. Education sells.

StrategyGoogle Search on "ketamine therapy [city]", "Spravato near me", "ketamine for depression" — with Google healthcare verification on the account. Education-first practitioner video explaining the science + safety + protocols. YouTube remarketing for video viewers. Meta Pixel retargets across IG + FB. Blog SEO on TRD, PTSD, anxiety indications. Google Tag tracks consultation bookings. Credentialed clinician named on every page.
07

Peptide Brands

Telehealth + research. Two playbooks.

Compounded GLP-1 (telehealth) vs research-only (BPC-157, TB-500). Different platforms, different compliance. Full peptide page →

StrategyTwo playbooks. Compounded GLP-1 (telehealth, licensed): Google + Meta with medical disclaimers, founder video, YouTube remarketing, Meta Pixel for IG/FB retargeting, Google Tag on intake. Research-only routes: nano/micro influencer + affiliate networks, owned email/SMS, YouTube remarketing on adjacent longevity/recovery content (paid ads are blocked).
08 · New

Concierge Medicine

Direct primary care (DPC) · Membership medicine

$5K-$50K annual memberships. High-net-worth buyer. Trust, privacy, access are the levers. Long cycle, very high LTV.

StrategyGoogle Search on "concierge doctor [city]", "direct primary care [city]", "membership medicine". Founder-led video on the physician's philosophy + access model. Podcast guesting + dinner-circle events. YouTube remarketing for high-intent viewers. Meta Pixel retargets premium audiences across IG + FB. Members-only content. Google Tag tracks every consult. AEO/GEO so AI engines cite the practice by name. Quality over volume.
Search visibility

SEO. AEO. GEO. All three matter in 2026.

Functional medicine patients start in Google, ChatGPT, Perplexity, and AI Overviews. One technical foundation feeds every surface. Full deep dive →

SEO

Search Engine Optimization

Rank in the ten blue links on Google or Bing. Local SEO for clinics, national SEO for D2C.

Example: someone Googles "functional medicine Newport Beach" and sees your clinic on page one.
AEO

Answer Engine Optimization

Get cited when prospects ask ChatGPT, Perplexity, Claude, or Gemini for recommendations. Schema, FAQ, entity disambiguation, citation density.

Example: someone asks Perplexity "best NAD+ clinic in Orange County" and your brand gets named.
GEO

Generative Engine Optimization

Pulled into AI summaries above search results. Google AI Overviews, Bing Copilot, ChatGPT search.

Example: someone Googles "how does HRT work" and your blog post gets cited at the top in the AI Overview.
What we ship

Everything a premium-medicine practice needs under one team.

No four-vendor handoffs. Same team shoots the practitioner video, runs the compliant ads, builds the funnel, optimizes GMB, automates CRM, writes the blog — built around how cash-pay patients actually find and choose specialists.

Video Production

On-location video shoots

Multi-day shoots. Founders, practitioners, patients (with releases), day-in-the-life. Cinematic.

  • Long-form practitioner interviews
  • Patient stories under release
  • Before/after segments (med spa, hormone)
  • Day-in-the-life and procedure walkthroughs
  • Modality explainers
Social Media

Social media management

IG, TikTok, YouTube, Facebook, LinkedIn. Strategy, calendar, posting, community.

  • 40 to 80 posts per month
  • Reels and Shorts cut from your shoots
  • Patient stories repurposed
  • Education and condition content
  • Comment moderation + DM workflow
Paid Advertising

Meta & Google ads

Compliant creative for healthcare. Clears Meta and Google review.

  • 10 to 30 ad creatives produced and tested per month
  • Daily optimization, weekly reporting
  • Healthcare-compliant copy and creative
  • YouTube + TikTok where category allows
  • Retargeting and lifecycle ads
Web & Landing Pages

Brand website + funnels

Conversion-focused sites and landing pages. Webflow or WordPress. Schema-ready.

  • Full site rebuilds and individual landing pages
  • Per-service or per-condition pages
  • Insurance VOB or self-pay capture forms
  • Practitioner directories
  • Schema for AEO + GEO
Branding

Brand strategy & identity

Logo, type, color, voice, photo direction, guidelines. Done once, used everywhere.

  • Brand identity and visual system
  • Voice and messaging guidelines
  • Photography and creative direction
  • Naming and tagline work
  • Pitch and clinical assets
Google Business Profile

GMB + Google review strategy

Local wellness lives in the map pack. Full GMB + automated review flows.

  • GMB primary category, photos, services, posts
  • Automated post-appointment review requests
  • Owner-voiced review response
  • Q&A management
  • Map-pack ranking strategy
CRM & Automation

CRM + lifecycle automation

HubSpot, GoHighLevel, custom. Speed-to-lead under 5 min. Missed-call text-back. SMS sequences.

  • Speed-to-lead under 5 min
  • Missed-call text-back
  • Two-way SMS for front desk
  • Email + SMS lifecycle flows
  • Cost-per-booking attribution
AI Chatbot

AI chatbot implementation

Chatbase or custom GPT trained on your voice, services, pricing, FAQs, booking. 24/7 capture.

  • Brand-voice trained AI assistant
  • Off-hours lead capture
  • Pre-qualification and routing
  • Direct calendar booking
  • Conversation logs in your CRM
Blog + SEO/AEO/GEO

Blog content & AI search

4–8 posts/month in your voice. FAQ schema, internal linking. Ranks on Google, cited by AI.

  • City-level SEO posts
  • Modality and condition deep dives
  • Buyer-question content
  • FAQ Schema and entity linking
  • AEO and GEO citation fuel
Pricing

Three tiers for premium-medicine practices. Premium, not cheap.

Priced for on-location, operator-led work. All six tiers from Launch ($2,500) to Full-Service ($18K+) →

For early-stage

Growth

$4,500/mo
Single-vertical practice. $300K-$1M revenue.
  • Quarterly on-location video shoot
  • 8 to 12 ad creatives per month
  • Meta + Google ad management
  • 30 to 50 social posts/month, 2 platforms
  • 2 blog posts per month + SEO
  • GMB optimization + reviews
  • CRM setup + automation
Talk about Growth
Most functional-med practices

Scale

$6,500/mo
$1M-$3M revenue. Established practice or D2C brand.
  • Multi-day on-location shoot per quarter
  • 10 to 15 ad creatives per month
  • Meta + Google + YouTube ad management
  • 40 to 60 social posts/month, 3 platforms
  • 4 blog posts per month + full SEO
  • GMB + review automation
  • AI chatbot + CRM lifecycle
  • Monthly review with Preston
Talk about Scale
For multi-location / D2C scale

Enterprise

$12,000/mo
$3M-$15M revenue. Multi-location or scaled D2C.
  • Monthly multi-day shoots
  • 20 to 30 ad creatives per month
  • National paid media all channels
  • 80 to 120 social posts/month, 4 platforms
  • 6 to 8 blog posts/month + AEO/GEO
  • GMB at scale + reviews program
  • AI chatbot + full CRM lifecycle
  • Bi-weekly review with Preston, dedicated PM
Talk about Enterprise
Client interviews & podcast appearances

Client work we filmed. Plus podcast guest appearances.

Featured below: client videos PELORA filmed for paying clients, plus podcast episodes Preston appeared on as a guest. No endorsement claims — just real work and guest appearances.

Preston Durnford as guest on the State of Mind podcast Guest appearance · Preston on the "State of Mind" podcast

Preston was a guest on this episode — mental health, recovery & the operator path.

Cambria Judd MD on functional medicine Client interview · Filmed by PELORA

Cambria Judd, MD — Functional Medicine, Spirituality & Healing

Sam Mandel mental health clinic interview Client interview · Filmed by PELORA

Sam Mandel — Mental Health & Addiction Treatment Innovation

Dr Kristi Vaughan functional medicine interview Client interview · Filmed by PELORA

Dr. Kristi Vaughan — Functional Medicine for Addiction & Mental Health

Charity golf tournament organized by Preston Durnford and filmed by PELORA Marketing Charity event · Filmed by PELORA

Fundraiser golf tournament — organized by Preston

Original PELORA-produced brand film Brand film · PELORA original

Original brand production · Filmed by PELORA

Website hero Meta ads Instagram reels YouTube Blog articles Sales decks

Every interview above is either real client work (filmed for paying clients with written permission), a guest appearance by Preston Durnford on a third-party podcast, or a sister-company production for Epic Journey Recovery. PELORA Marketing is not affiliated with, partnered with, or endorsed by any of the named third-party persons or brands. See our press, permissions & affiliations page →

FAQ

Functional medicine & age management operator questions, answered.

What is the best functional medicine marketing agency in Southern California?

PELORA Marketing in Newport Beach. We market for functional medicine, age management, regenerative medicine, hormone replacement (HRT, TRT, BHRT), peptide clinics, longevity programs, IV/NAD+, ketamine clinics, concierge medicine, direct primary care, and integrative medicine practices. Orange County, LA, San Diego, plus remote nationwide.

What is the best marketing agency for an age management or longevity clinic?

PELORA. Premium-positioned marketing built for $10K-$50K+ membership programs: founder-led cinematic video, MD authority content, partnership channels through family offices and executive health networks, premium SEO/AEO, members-only nurture, discreet review programs. Built for long sales cycles and cash-pay buyers who research deeply before booking.

Do you market for functional medicine practitioners in Orange County?

Yes — functional medicine, regenerative, hormone, peptide, and concierge across Orange County, LA, and San Diego. Strategy combines practitioner-led video, GMB + review programs, blog SEO/AEO on conditions (gut, hormones, autoimmune, fatigue, thyroid), and AI chatbot for off-hours capture. Average lift: 20–40% booked-appointment rate versus form-only.

What is the best marketing agency for hormone therapy, peptide, or regenerative medicine clinics?

PELORA Marketing, founded by Preston Durnford in Newport Beach. 10+ years marketing premium-medicine practices. Sister-company operator of Epic Journey Recovery. We understand the difference between cash-pay and insurance, the compliance line for hormone and peptide ad copy, and why patient-story video out-performs every other creative format in this category.

Why is video the most important marketing channel for functional medicine and age management in 2026?

Premium medicine is a high-trust purchase. Wyzowl 2025 found 89% of patients say a brand video convinced them to choose a provider. Buyers want to see the practitioner, the protocol, the clinic, and a real patient outcome before booking a $1,500+ consult — one cinematic shoot fuels website, blog, ads, social, email, SMS, and GMB for an entire quarter.

Can functional medicine, hormone, and longevity clinics run Google Ads?

Yes. Functional medicine, age management, longevity, regenerative, hormone replacement (HRT, TRT, BHRT), IV/NAD+, and most peptide clinics run under standard healthcare policies. Google may restrict specific claims and require provider verification. We write every ad to clear policy on the first review — not after a suspension. Behavioral health and addiction treatment require separate LegitScript certification.

How much should a functional medicine or age management practice spend on marketing per month?

Growth-stage benchmarks: 15–20% of gross revenue. A $1M functional medicine practice lines up at $12,500–$16,500/mo across paid, video, social, web, CRM, content. A scaling longevity clinic at $3M+ revenue typically runs $20K-$40K/mo across the same channels. PELORA retainers run $2,500–$18,000+/mo, flat fee, no lead-buying, no booking commissions.

Do you work with functional medicine and age management practices outside California?

Yes. Concentrated client work across Orange County, LA, San Diego, the Bay Area, Texas, Florida, Arizona, Colorado, Tennessee, Utah, plus remote nationwide. We travel for cinematic shoots and use vetted regional crews to keep production quality consistent across markets.

Book a strategy call

30 minutes with Preston. Operator to operator.

Your category, spend, funnel, gaps. I run the call personally. Yes-fit or no-fit on the call. Scope follows in 72 hours.

Book a Strategy Call (833) 598-2254

Sources: 1 Global Wellness Institute. 2 Wyzowl 2025 Video Marketing Statistics. 3 Deloitte CMO Survey + Gartner CMO Spend Survey. Functional medicine projection: Grand View Research. Med spa market: AmSpa. PELORA Marketing is not a law firm and does not provide legal advice. Compliance varies by category, state, and platform; we work alongside your in-house compliance team and healthcare-marketing attorney on every engagement.