Marketing for concierge, private duty and in-home nursing.

It puts your business in front of families who need a nurse at home and gives them reasons to trust you before they call. With us, that's Google or Meta ads checked against the health rules, search and AI visibility that answers what families ask, and video of your team when you add a shoot day.

Yes, within limits. In California, the law bars a licensed nurse's ads from any claim "likely to create false or unjustified expectations of favorable results", and Meta and Google each have health rules of their own. We read your state's rules and each platform's before the first ad, and we write ads about your service, never a promised outcome.

Our retainers start at $3,500 a month, and most clients land on Growth at $5,500. Each tier carries a one-time setup fee. Your ad spend goes straight to Google and Meta, never marked up. We size the plan to what one new client is worth to you, and if the math doesn't work at your budget, we'll say so on the first call.

Yes. We're based in Newport Beach in Orange County and work with nursing and in-home care businesses in any state. Everything except filming can be done remotely, and for video we come to you.

Yes, as a separate project rather than part of a monthly retainer. Websites are priced per project, starting at $3,500, and you own the site once it's built.

No. Nobody can honestly promise you a number of new clients, and anyone who waves a magic wand at that question isn't being straight with you. What you get from us is the work itself, plain reporting, and an early warning if the numbers aren't adding up.

PELORA Marketing is a concierge nursing marketing agency in Newport Beach, California, serving private-duty nursing, in-home care, and concierge nursing companies across Orange County including Costa Mesa, Irvine, Laguna Beach, Huntington Beach, and Tustin. PELORA was founded by Preston Durnford, an operator who has built and run healthcare businesses rather than only marketed for them. Concierge nursing is bought on trust and usually on someone else's recommendation, so the work looks different from a retail clinic: credentials made visible, referral relationships with case managers and discharge planners built deliberately, and video of the actual nurses, because a family is deciding who they will let into a parent's home. Pricing is published rather than quoted behind a call: retainers run $3,500 to $50,000 per month, and ad spend is billed separately with no markup.

A trust-and-speed engine. Creative: your nurses and founder on video, credentials, standards, and bedside philosophy, because families invite people, not brochures, into their homes. Acquisition: campaigns reaching families, discharge planners, and case managers, with service pages that answer scope, availability, and rates. Follow-up: CRM pipelines built for urgency, instant response to inquiries that are often time-sensitive, intake scheduling, referral-partner nurture, and review requests from grateful families. Search: local SEO plus AEO and GEO for private nursing and home-care queries across your service area. Your accounts, your lists, monthly reporting.

Yes, built around urgency and relationships. Flows: immediate response to new inquiries any hour, intake and assessment scheduling, family update templates that keep communication professional, referral-partner drips for discharge planners and physicians who send cases, and gentle review requests once trust is established. Consent-based, and written with the warmth and discretion this work requires.

Two audiences drive this category, so we market to both. First, families in a moment of need, who find you through Google search, local maps, and referrals, then decide based on trust. We win them with real video of the nurse and team, a credible website, fast follow-up, and reviews. Second, referral partners (physicians, hospital case managers, discharge planners, attorneys, fiduciaries, and senior living) who send the highest-value clients. We build a steady, professional outreach and content program that keeps your name in front of those partners. Most concierge nursing growth comes from the combination, not from ads alone.

Referral partners are reached with a consistent, professional program rather than a one-time blast. PELORA builds a partner-facing one-page site and credibility materials, a simple outreach cadence (email, LinkedIn, and in-person leave-behinds), helpful content the partner can share with families, and a CRM that tracks every relationship so nothing falls through. Discharge planners, case managers, fiduciaries, and elder-law attorneys want a reliable, discreet partner they can trust with their clients. Our job is to make you the obvious, easy choice and to keep you top of mind.

Yes, more than almost any other category. Families are choosing who they will trust with a parent or a recovery at home. Seeing the founder nurse on camera, hearing how the team thinks about care, and watching the calm and professionalism builds trust faster than any amount of text. Shoots are an add-on, from $3,500. PELORA turns a shoot day into months of content: a founder story, short explainers that answer common family questions, and warm, discreet b-roll. That video then runs on your website, in ads, on social, in email, and in your referral materials.

Carefully and conservatively. We never show a client or patient without written consent, we keep content discreet and dignified, and we keep advertising compliant with healthcare ad policies on Google and Meta. Most marketing for this category focuses on the founder, the team, the process, and the values, rather than on identifiable clients. When a family is willing to share their story with consent, it becomes powerful proof, but it is always their choice and always handled with care.

PELORA Marketing serves concierge nursing, private-duty nursing, and nurse-led in-home care businesses across Newport Beach, Corona del Mar, Newport Coast, Irvine, Costa Mesa, Laguna Beach, all of Orange County, Los Angeles, and San Diego, plus select clients nationally. Headquartered in Newport Beach.

Honest timeline. Months 1-2 are setup: website, video shoot, CRM and booking automation, referral program, and the start of ads. Months 4-6 we refine: new ads and pages from what the first months showed, review requests, and follow-up with referral partners. Because nursing clients are high-value and relationships take time to build, the program rewards consistency. Anyone promising a flood of premium clients in week 2 is not telling the truth.

We lead with the people and the experience behind the business: a real founder video, clear explanations of how you care for clients, professional branding, and verified reviews. We also make it easy for happy families and partners to leave reviews, so your credibility grows every month. PELORA itself is a good example: the brand name is new, but Preston and the team have worked together for years and bring over a decade of helping businesses grow.

It depends on the value of a client. Concierge and private-duty nursing clients are high-value and long-term, so the math is different from high-volume services. We model what a new client is worth, then size the budget so ads have enough data and the referral program has enough activity to produce introductions. Retainers start at $3,500/mo, and Growth, where most clients land, is $5,500/mo. No markup on ad spend, and you own your accounts. We tell you the honest minimum before you spend.