Marketing for DTC health and wellness brands, built on proof.

The one that knows the FTC's rules on health claims, creators and reviews as well as it knows Meta and Google, and tells you which claims it won't run. Ask any agency for the rule behind its advice; we quote ours on this page. Preston Durnford founded PELORA, we take on brands in any state, and every health brand's ads go through our compliance review before anything runs.

Yes, as an add-on: UGC videos are $5,500 a month for eight finished videos, made to our brief, with the rights to run them as your ads. Each script sticks to the claims your evidence supports, because FTC staff guidance says an advertiser needs scientific evidence that the product "will work for buyers as it did for the endorser." For creators posting from their own accounts, the creator program is $4,500 a month for up to five creators; places are limited, and you pay the creators directly.

Its job is to win customers online for a direct-to-consumer brand, at a cost your margins can carry, using ads, creative and search. For us that means Meta or Google ads with fresh ads made every month, plus search and AI articles that help Google and assistants like ChatGPT understand what you sell. UGC video, email and shoots are added when you want them, and creator program places are limited.

Find the ads that win customers at a cost your margin can carry, then raise spend in steps while the numbers hold. In practice, the growth strategy is fresh ads every month, tested against each other, with the budget moved to the ones that sell. If people reorder your product, a customer is worth more than the first order, so we model reorders before pushing harder. Once one channel works, Scale runs Google and Meta together from $7,500 a month.

Pages that answer what shoppers ask about your products and ingredients, with structured data a machine can read, so search engines and AI assistants can see the proof as well as the price. In our August 2026 audit of 30 supplement brands, only 2 of the 23 we could measure published review markup. Each plan comes with new search and AI articles every month, plus their schema and page titles, and Scale adds review markup on your site for AI search.

There's no honest answer before you test, and anyone who promises a ROAS up front is guessing. Google reaches people already searching for a product like yours, while Meta reaches people who haven't looked yet, which is where video and creator ads do their work. You start on one, picked together on the call, and add the second once the first is working.

Only what you could prove if you said it yourself, with a clear label when the creator was paid or sent free product. The FTC's Endorsement Guides say material connections can include free or discounted products, "regardless of whether the advertiser requires an endorsement in return." In the creator program we brief every creator from your evidence and read every post before it goes live. We're not your lawyer, and we'll tell you when a claim needs one.

Plans run from $3,500 a month, plus a one-time setup fee. Growth, where most clients land, is $5,500, and Scale, with Google and Meta together, is $7,500. The platforms bill your ad spend to you and you pay creators yourself, so we mark up neither. We check your margins and order values, and if the budget can't support the goal, we say so before you spend.

The full creative-to-retention stack. Creative: fresh ad units every month (8 to 12 on Growth, more on higher tiers), UGC-style and statics, produced in-house so testing never starves. Acquisition: Meta and Google campaigns run creative-first with weekly iteration, plus landing pages and offer tests. Retention: your email and SMS backend built properly, welcome series, abandoned cart and checkout flows, post-purchase sequences, winback campaigns, and campaign calendars. Plus AEO and GEO so AI assistants mention your brand in category questions. You own every account, every list, every asset.

Yes, it is half the growth model. We build and run: welcome series that convert first-time visitors, abandoned cart and browse flows, post-purchase sequences that drive second orders and reviews, winback campaigns for lapsed customers, VIP and loyalty segments, and a monthly campaign calendar tied to launches and offers. Built in Klaviyo or your platform of choice, with deliverability, segmentation, and creative handled. For subscription brands we also build churn-save and dunning flows.

It depends on your margins and price point, so we plan around your numbers, not a vanity ROAS. Many supplement and wellness brands rely on subscriptions and repeat purchases to make the unit economics work. AOV usually rises with bundles, subscribe-and-save, and post-purchase upsells. We model your contribution margin and break-even ROAS first, then set targets that grow profit, not just revenue. A high ROAS on tiny spend is easy; profitable scale is the real goal.

For paid social, native UGC and creator video usually outperform highly polished ads, because it looks like content, not an ad, and it builds trust. The bigger lever is volume and variety: testing many hooks, angles, and formats so you always have fresh winners as creative fatigues. We still produce premium brand video for your store, your hero pages, and key launches. In practice the best account runs both: a steady stream of UGC for testing, plus a few polished anchors that carry the brand.

Influencer and affiliate are two of the strongest channels in wellness. We seed product to relevant creators, run paid partnerships and whitelisted ads off their handles, and stand up an affiliate program so creators and customers earn a commission on sales they drive. It compounds: creator content doubles as UGC for your ads, and affiliates bring in buyers at a cost tied to performance. We keep every partnership FTC-compliant with clear disclosure, which protects the brand and keeps the channel healthy.

Very. For most DTC wellness brands, email and SMS drive a large share of repeat revenue and are the highest-margin channel you own, because you are not paying for the traffic again. We build the core flows (welcome, abandoned cart and checkout, post-purchase, replenishment reminders, and winback), run a regular campaign calendar, and use subscribe-and-save to turn one-time buyers into recurring revenue. Acquisition gets the first order; email and SMS get the second, third, and tenth, which is where LTV and real profit come from.

Most wellness brands do both, and they play different roles. Your own Shopify store gives you margin, customer data, subscriptions, and brand control, so it is where you build LTV. Amazon captures high-intent buyers who search there and adds credibility and reviews, but you give up the customer relationship and pay fees. We help you optimize listings while keeping your store the home for retention. A common pattern is using Amazon for discovery and your site for repeat, subscription-driven revenue.

Carefully, because this is where wellness brands get into trouble. We avoid disease and cure claims, keep structure-function language within bounds, include required disclaimers, and make sure testimonials and influencer posts carry clear, honest disclosures. We do not invent before-and-afters or fake results. For ingestibles we support COA transparency and age-gating where relevant. We are not your attorney, and we will flag anything that needs legal review, but compliant creative is the default here, not an afterthought. It protects your ad accounts and your brand.

Enough that paid social has data to optimize, but never more than your margins can support. We start from your contribution margin, AOV, and target CAC, then size a budget where the platforms can learn and you still grow profit. Our retainers start at $3,500 a month, and Growth, at $5,500 a month, is where most clients land, with ad spend billed separately and paid directly to the platforms. No markup on media, and you own your accounts. If your budget is too low to work, we will tell you before you spend.

Honest timeline. Month 1 is setup: creative production, account and tracking setup, email and SMS flows, and store and landing page fixes. Months 3 and beyond we refine: new creative tests from what the first months showed, budget moved to the ads that perform, and email, SMS and subscription flows kept current. E-commerce is a creative and data game, so the brands that win commit to consistent testing. Anyone promising an overnight ROAS miracle is not telling the truth.

It's bigger than most brands assume. The FTC can treat an unsupported health claim and fake or incentivized reviews as two separate problems. Fake or incentivized reviews are now their own liability, independent of the claim they're supporting. We break down exactly what's still safe to say, and what the current subscription-retention data means for your funnel, in our full 2026 supplement brand marketing guide.