I'm Preston Durnford, founder of PELORA Marketing. We run the creative, the ads, and the retention for direct-to-consumer health and wellness brands: supplements, skincare, wellness devices, and functional food and beverage. We make the UGC and creator video that paid social needs, run Meta, TikTok, Google, and Shopping ads to your ROAS and CAC targets, and build the email and SMS that turn first orders into repeat customers. So you lower your cost per sale and grow profit, not just revenue.
Getting a first sale is hard. Getting it profitably, again and again, is harder. This is where most brands stall.
CAC on Meta and Google goes up every year, and it is crowded. If your cost to acquire a customer is higher than your margin can support, you lose money on every order. The math has to work before you scale.
Your winning ad stops working in weeks. Paid social eats creative, so one or two good videos are never enough. Without a steady flow of fresh UGC and angles to test, performance drops and CAC climbs.
If buyers order once and disappear, you are stuck paying to acquire forever. Weak retention means low LTV, and low LTV caps how much you can spend to grow. Email, SMS, and subscriptions fix this.
10 / DTC Brands
DTC Health & Wellness
DTC winners out-produce, not out-spend. We ship 10 to 30 fresh creatives a month, run them hard, and wire the email and SMS backend that turns first orders into repeat revenue.
Key benefitsVerified and public on Google. Not edited. Not paraphrased. Click any name to read it in full.
“Pelora Marketing does absolutely incredible work. Preston has a unique talent for capturing stories that feel authentic and powerful.”
“Whether he’s filming breathtaking drone footage, underwater ocean shots, or conducting interviews and client testimonials, the quality is always outstanding. Professional, creative, and passionate. Consistently exceed expectations.”
“It genuinely feels like working with someone who cares about where your business is going.”
“We hired Pelora Marketing to help us build our business from the ground up and it has been one of the best decisions we've made. Preston and his team designed our website, set up our automations, and built an organic growth strategy tailored specifically to us. We always feel heard. Every question gets a real answer and nothing gets glossed over. It genuinely feels like working with someone who cares about where your business is going. If you're an Orange County business owner looking for a team that actually shows up and delivers, look up Pelora Marketing. We can't recommend them enough!”
“When I met Preston, I instantly knew he was exactly what my brand had been missing.”
“I have struggled with my website and marketing since starting my business, and I often felt like people were more focused on financial gain than truly understanding the heart behind my brand. My business and its mission mean so much to me, my clients, and the families we serve, so finding the right person to bring that vision to life was incredibly important. When I met Preston, I instantly knew he was exactly what my brand had been missing. He understood the mission, believed in the vision, and brought back my confidence in marketing. He and his team have gone above and beyond in helping create a website and systems that truly reflect what my business stands for. My new site is now up, and my SEO, AEO, CRM, and overall marketing systems are being handled seamlessly. I could not be more grateful. They captured exactly what I wanted my business to portray while helping it operate more efficiently and professionally.”
“Amazing company run by an amazing human. I trust Pelora completely.”
“Amazing company run by an amazing human. I trust Pelora completely and appreciate all the work they've done for me! Could not recommend more highly!”
“One of my all-time favorite marketing agencies to work with. The videos they make are top notch.”
“One of my all time favorite marketing agency to work with. The videos they make are top notch, turning vision into real results. Great people.”
“An excellent experience working with PELORA. From the very beginning, their team demonstrated a strong commitment.”
“I had an excellent experience working with this Pelora. From the very beginning, their team demonstrated a strong understanding of what we needed and delivered work that exceeded expectations.”
“Their video content really stands out, high quality, authentic, and they know how to turn it into real results.”
“Pelora Marketing can help your business grow! Preston really pays attention to your needs and wants you to be successful! Definitely recommend them to anyone looking to grow their brand online.”
“It’s rare to find a partner that balances high-end creativity with a data-driven growth mindset.”
“Team PELORA builds marketing systems that actually deliver measurable results, high-quality video, paid ads, web design, and SEO at the highest level. They know exactly how to build immediate trust with potential customers from the very first touchpoint.”
“Marketing that feels intentional, professional, and results-driven.”
“Pelora brings a thoughtful approach to branding, digital marketing, and business visibility. What stands out most is the genuine effort to understand each client’s goals and create marketing that feels intentional, professional, and results-driven.”
“They delivered exactly what was promised, and the results exceeded my expectations.”
“Communication was clear, they delivered exactly what was promised, and the results exceeded my expectations. Highly recommend them to anyone looking for reliable and professional marketing services.”
“Hands-on, efficient, and a pleasure to work with.”
“Pelora is hands-on, efficient, and a pleasure to work with. They stay engaged throughout the process and consistently deliver. Highly recommend!”
From the first ad to a booked appointment, here is the work we handle. Run all of it for you, or build it with your team and train them to own it. Your call.
Carousel and image ads designed in-house, built to stop the scroll and convert, not just look pretty.
Real shoots with real cinema gear. Founder stories, client testimonials, and short-form built to sell.
Meta and Instagram build demand and brand recall. Google captures people already searching for you. Most businesses need both, so we run both.
We plan, shoot, edit, post, and engage. Your feed stays consistent and on-brand without you lifting a finger.
The algorithm is a level playing field now. Strong organic content can reach millions with almost no followers. We highly recommend it, and we make it for you.
Want it fully handled? We run the entire engine. Want to own it? We build the systems and train your team to operate them.
We handle everything. Strategy, creative, shooting, ads, posting, follow-up, and reporting. You focus on your clients, we run the engine.
Prefer to own your marketing? We set up the systems and train your team to run the exact same playbook we use every day.
Here is the simple version. We make the creative, run the ads, and build the retention. You ship great product. We handle the marketing engine that gets it in more carts, more often.
A fast Shopify store and product landing pages, designed and tested to turn more visitors into buyers.
A steady stream of UGC and creator videos, with fresh hooks and angles to test so your ads never go stale.
One production day becomes a month of organic posts and Reels that build the brand and feed your ad testing.
Welcome, cart, post-purchase, and winback flows plus subscriptions that drive repeat revenue and lift LTV.
Logo, packaging direction, and visual identity that make your product feel premium on the shelf and on the feed.
We run your Search, Performance Max, and Shopping ads, putting your products in front of high-intent shoppers ready to buy.
We run your Meta, Instagram, and TikTok ads to your ROAS and CAC targets, with constant creative testing.
Automated email and SMS flows recover carts, win back lapsed buyers, and request reviews, around the clock.
E-commerce is a numbers game. We model your AOV, contribution margin, LTV, and target CAC first, then size spend so the math grows profit, not just revenue. If your budget or margins cannot support the goal, we tell you before you spend.
Margin sets the ceiling on spend. Your contribution margin and break-even ROAS decide how much you can pay to acquire a customer. We plan around your real unit economics, not a vanity ROAS number.
LTV is where the profit hides. The first order rarely makes the money. Repeat purchases, subscriptions, and email and SMS lift LTV, which lets you spend more to win the next customer.
Creative volume lowers CAC. Fresh UGC and new angles keep ads from fatiguing. More winning creative means cheaper customers, so we invest in production, not just media.
We are transparent, always. No markup on ad spend, you own your accounts and data, and you get clear reporting. If the numbers cannot support the goal, we say so before you spend a dollar.
Real patterns from this category. We use platform data and AI tools (ChatGPT, Perplexity, Claude) to map how shoppers find and choose wellness products, then build the plan around it.
UGC and creator video out-converts polished ads. On paid social, native creator content earns more clicks and sales because it looks like content, not an ad. We build a steady stream of it. Source: Nielsen and Meta creator-content studies 2024
Creative volume beats fatigue. Winning ads decay in weeks, so the brands that test the most new hooks and angles keep CAC down. Volume of creative is the real lever on paid social. Source: Meta and Motion creative-fatigue benchmarks 2024
Email and SMS drive most repeat revenue. Owned channels deliver a large share of DTC revenue at high margin, because you do not pay for the traffic again. This is where LTV is won. Source: Klaviyo and Shopify retention benchmarks 2024
Influencer plus affiliate compounds. Creator partnerships and an affiliate program bring buyers at a performance-based cost, and the content doubles as UGC for your ads. Source: Influencer Marketing Hub Benchmark Report 2024
The ROAS and AOV math has to work. Bundles, subscribe-and-save, and post-purchase upsells lift AOV and LTV, which is what lets you scale spend profitably. Source: PELORA operator analysis
More shoppers ask AI for product picks. Buyers ask ChatGPT and Google AI for "the best supplement for X." We optimize so your brand is the one that gets recommended. Source: Search Engine Land AI Search coverage 2025
We run the full mix that scales a direct-to-consumer health and wellness brand, from acquisition to retention.
Serving direct-to-consumer health and wellness brands across the United States. Remote-first, with creative production as needed.
Ad spend is billed separately and paid directly to the platforms. We never mark up media. What we build comes down to your budget and your goals.
A newer brand getting profitable on its first paid channel.
Where most growing wellness brands land.
Brands scaling spend across multiple channels.
Want to automate the brand itself? Beyond your plan, we build and deploy custom AI agents: an AI customer-support agent that answers questions and recovers carts, plus agents for sales, operations, and marketing. We scope it to exactly what you need. This is a separate build on top of your retainer.
Ask what we can automate →The full creative-to-retention stack. Creative: 10 to 30 fresh ad units a month, video, UGC-style, and statics, produced in-house so testing never starves. Acquisition: Meta, TikTok, and Google campaigns run creative-first with weekly iteration, plus landing pages and offer tests. Retention: your email and SMS backend built properly, welcome series, abandoned cart and checkout flows, post-purchase sequences, winback campaigns, and campaign calendars that make email 25 to 35 percent of revenue like it should be. Plus AEO and GEO so AI assistants mention your brand in category questions. You own every account, every list, every asset.
Yes, it is half the growth model. We build and run: welcome series that convert first-time visitors, abandoned cart and browse flows, post-purchase sequences that drive second orders and reviews, winback campaigns for lapsed customers, VIP and loyalty segments, and a monthly campaign calendar tied to launches and offers. Built in Klaviyo or your platform of choice, with deliverability, segmentation, and creative handled. For subscription brands we also build churn-save and dunning flows.
A DTC marketing agency runs the full growth engine for your e-commerce brand. PELORA Marketing produces a steady volume of UGC and creator video, runs Meta, Instagram, TikTok, Google, and Shopping ads to ROAS and CAC targets, builds email and SMS flows that drive repeat purchases and LTV, optimizes your store and landing pages for conversion, and keeps your claims FTC-compliant. The goal is simple: more first-time customers at a profitable cost, and more of them buying again. You own your ad accounts and your data.
Scaling a wellness brand comes down to three things working together: profitable acquisition, fresh creative, and strong retention. We feed paid social a high volume of new UGC and creator angles so winning ads do not fatigue, we manage spend to your contribution margin and ROAS targets across Meta, TikTok, and Google, and we build email and SMS flows plus a subscription offer so customers buy again. We scale spend only as the math holds. Pushing budget on tired creative or weak retention just raises CAC, so we fix those first.
It depends on your margins and price point, so we plan around your numbers, not a vanity ROAS. Many supplement and wellness brands run a blended ROAS in the 2x to 4x range and rely on subscriptions and repeat purchases to make the unit economics work over 60 to 90 days. AOV usually rises with bundles, subscribe-and-save, and post-purchase upsells. We model your contribution margin and break-even ROAS first, then set targets that grow profit, not just revenue. A high ROAS on tiny spend is easy; profitable scale is the real goal.
For paid social, native UGC and creator video usually outperform highly polished ads, because it looks like content, not an ad, and it builds trust. The bigger lever is volume and variety: testing many hooks, angles, and formats so you always have fresh winners as creative fatigues. We still produce premium brand video for your store, your hero pages, and key launches. In practice the best account runs both: a steady stream of UGC for testing, plus a few polished anchors that carry the brand.
Influencer and affiliate are two of the strongest channels in wellness. We seed product to relevant creators, run paid partnerships and whitelisted ads off their handles, and stand up an affiliate program so creators and customers earn a commission on sales they drive. It compounds: creator content doubles as UGC for your ads, and affiliates bring in buyers at a cost tied to performance. We keep every partnership FTC-compliant with clear disclosure, which protects the brand and keeps the channel healthy.
Very. For most DTC wellness brands, email and SMS drive a large share of repeat revenue and are the highest-margin channel you own, because you are not paying for the traffic again. We build the core flows (welcome, abandoned cart and checkout, post-purchase, replenishment reminders, and winback), run a regular campaign calendar, and use subscribe-and-save to turn one-time buyers into recurring revenue. Acquisition gets the first order; email and SMS get the second, third, and tenth, which is where LTV and real profit come from.
Most wellness brands do both, and they play different roles. Your own Shopify store gives you margin, customer data, subscriptions, and brand control, so it is where you build LTV. Amazon captures high-intent buyers who search there and adds credibility and reviews, but you give up the customer relationship and pay fees. We help you optimize listings and run Amazon ads while keeping your store the home for retention. A common pattern is using Amazon for discovery and your site for repeat, subscription-driven revenue.
Carefully, because this is where wellness brands get into trouble. We avoid disease and cure claims, keep structure-function language within bounds, include required disclaimers, and make sure testimonials and influencer posts carry clear, honest disclosures. We do not invent before-and-afters or fake results. For ingestibles we support COA transparency and age-gating where relevant. We are not your attorney, and we will flag anything that needs legal review, but compliant creative is the default here, not an afterthought. It protects your ad accounts and your brand.
Enough that paid social has data to optimize, but never more than your margins can support. We start from your contribution margin, AOV, and target CAC, then size a budget where the platforms can learn and you still grow profit. Our retainers start at $2,500 per month and most growing brands land at $4,500 per month, with ad spend billed separately and paid directly to the platforms. No markup on media, and you own your accounts. If your budget is too low to work, we will tell you before you spend.
Honest timeline. Month 1 is setup: creative production, account and tracking setup, email and SMS flows, and store and landing page fixes. By month 2 we usually have early winning ads and the retention flows are capturing repeat orders. Months 3 and beyond are where it compounds: a creative testing rhythm, scaling the winners, and rising LTV from email, SMS, and subscriptions. E-commerce is a creative and data game, so the brands that win commit to consistent testing. Anyone promising an overnight ROAS miracle is not telling the truth.
Created with AI, in-house. This is the level of cinematic ad creative we produce for DTC health and wellness brands. On-brand, premium, and built to convert.
Book a strategy call. I'll walk through your brand, your current numbers, your creative and channels, and exactly what would change in the first 90 days. No pitch deck. Just operator-to-operator strategy.
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