What does a marketing agency for remodelers and contractors do?
It puts your company in front of homeowners who want the work you do, and gives them a reason to call you over the next bid. We do that with Google or Meta ads for the jobs you want more of, new ads every month, and articles that answer homeowners' questions in Google and AI search. Shoot days, CRM follow-up and websites can be added, each priced separately.
Do you run Google Ads (PPC) for remodelers and contractors?
Yes. Google can be your channel on any plan: Launch and Growth run Google or Meta, your pick, and Scale runs both. We build Search campaigns around the jobs you want more of and the area you serve, and you pay Google directly, with no markup. In California, the license number goes in the ads.
How do you market high-end remodels and custom homes?
With proof of your finished work, and a plan that runs as long as the decision does. A custom home or a whole-house remodel is a big, slow decision. Meta ads can put your finished projects in front of homeowners in your area before they start searching, and Google Search catches them when they do, so for this kind of work it often makes sense to run both, which is what Scale does.
How much does marketing for a remodeling company cost?
Our plans start at $3,500 a month, plus a one-time setup fee. Growth, where most clients land, is $5,500 a month, and Scale, which runs Google and Meta together, is $7,500. Ad spend is separate, paid directly to Google and Meta with no markup, and if your budget can't support the goal, we say so before you spend.
How much should a contractor spend on ads?
It depends on what one more of the jobs you want is worth to you, so that's where we start. A kitchen remodel and a new custom home call for very different budgets. We run the math with you before any money goes in, and our free ad-spend calculator runs it on your own numbers.
Do you work with contractors in any state?
Yes, anywhere in the United States. We're based in Newport Beach, California, and we can work with remodelers, general contractors and home builders in any state. Ads, search work and reporting run remotely, and a shoot day you add is filmed on your job site, with travel added outside Orange and LA County. Licensing is set state by state, so we ask for your license number and the state that issued it before your first ad runs.
Do you guarantee jobs or leads?
No. Nobody can honestly promise you a number of jobs before they have seen your market, your prices and your budget. What you can count on from us is the work itself, plain reporting, and a straight answer early if the math stops working.
What exactly does PELORA set up for a remodeling or construction company?
The complete lead-to-booked-estimate engine. Creative: new ads every month, and, as an add-on, a day on your job sites filming the owner, crews, and real transformations, which becomes months of ads, social content, and project gallery material. Acquisition: Google Search, Local Services Ads, and Meta campaigns tuned to your job values, with project pages that prove the work. Follow-up, a CRM build (GoHighLevel) quoted separately: instant text-back the moment a homeowner inquires, 24/7 estimate booking, reminder and no-show flows, quote follow-up sequences, and automatic review requests at final walkthrough. Search: local SEO and Google Business Profile plus AEO and GEO for AI-era searches. You own every account, and ad spend goes to the platforms with no markup.
Do you handle email and CRM automation for contractors?
Yes, as a CRM build quoted separately. Homeowners inquire after hours and hire whoever answers first, so we automate: instant text and email response to every lead, estimate scheduling with reminders, quote follow-up sequences that check in at day 3, 7, and 14 while they decide, seasonal reactivation campaigns to past clients, and review requests timed to the final walkthrough. One clean pipeline in your CRM so nothing slips while you are running crews.
How do before-and-after videos help win jobs?
A homeowner is about to hand a stranger tens of thousands of dollars and let them tear apart their house, so they buy on trust. Before-and-after video does three things at once: it proves the work is real, it shows the owner and crew so the homeowner feels like they already know you, and it lets them picture their own project. Static photos are easy to fake and easy to scroll past. A real transformation on video earns trust the moment it plays. We capture it on your job sites and run it across your ads, social, website, and Google Business Profile.
Why is video-first marketing better for contractors?
Construction is a trust purchase. A homeowner is choosing who works on their home and spending thousands to hundreds of thousands of dollars. They need to see the owner, see real job sites, and watch real customers get results before they call. Video delivers all of that in seconds. PELORA shoots on your job sites, then distributes that footage across paid ads, organic social, email, the website, project pages, Google Business Profile, YouTube, TikTok, and Reels. One day on site becomes months of content that runs across every channel a homeowner might touch.
What is booking and review automation for a contractor?
Booking automation puts an instant link in front of every lead the moment they reach out so they can book an estimate 24/7, sends automatic reminders and confirmations, and follows up by text and email so no inquiry goes cold. Review automation then asks every happy homeowner for a Google review at the right moment. Most contractor leads arrive after hours or while you are on a job, and a lead that waits hours usually hires someone else. PELORA sets it up with Calendly and connects it to your CRM (GoHighLevel), as a separate build quoted on its own.
Which areas does PELORA serve?
PELORA Marketing is headquartered in Newport Beach, California, with roots in the Coachella Valley, where Preston grew up working on his father's concrete crews. We shoot on-site across Southern California, including Orange County, Los Angeles, San Diego, the Inland Empire, and the Palm Springs and Coachella Valley area, and we run marketing for remodelers, contractors, and home builders across the United States. Your service area is simply where we point the ads and the local SEO.
How long until contractor marketing actually starts working?
Honest timeline. Months 1 and 2 are the learning phase for Google and Meta ads, plus content production, the website or landing page build, and, if you add it, the CRM, booking, and review automation setup, which is a separate build. Months 4 to 6 we refine: new ads and pages from what the first months showed, retargeting, review requests, and follow-up on every inquiry. High-ticket builds have longer research cycles, so attribution windows matter. Anyone promising a flood of high-ticket jobs in week 2 is selling something other than the truth.
How do I get started?
Book a strategy call. We will talk through your company, the jobs you want to grow, your goals, and which tier fits. No commitment on the call. If we are a fit, I will walk you through onboarding. If we are not, I will tell you honestly. Either way, you leave with a clear next step and an honest read on the numbers.