Marketing for TRT and men's health clinics.

The one that can show you, keyword by keyword, what Google approved and refused in the hormone accounts it manages. We publish that research. PELORA was founded by Preston Durnford, an operator who has built and run healthcare businesses rather than only marketed for them, and we work with licensed clinics in any state.

It puts your clinic in front of men looking for testosterone care, with ads and pages that make the case for booking with you. For us that means Google or Meta campaigns built around what each platform allows and search and AI articles every month, plus video of your providers and follow-up for refills and re-tests when you add them.

Yes, but Google reviews hormone keywords one at a time. In a live account in September 2026, Google refused eleven keywords containing "hormone", "trt" or "low t" at publish, while keywords naming a service, a test and a place went live. In the United States, keyword-targeting prescription drug terms also requires certification, so we build on the service, the test and the place.

Yes, but it takes care. Meta's rules say ads "must not contain content that asserts or implies personal attributes", and that includes knowledge of a person's medical information. So we write ads about your service, your providers and how to book, never about the reader's health.

SEO for a TRT clinic means pages that answer the questions men ask about testosterone care, written and marked up so Google and AI assistants like ChatGPT can read them. Every plan includes search and AI articles each month, with the schema and titles that go with them.

Our retainers for men's health clinics start at $3,500 a month, plus a one-time setup fee, and Growth, where most clients land, is $5,500. Ad spend is separate, paid directly to Google and Meta with no markup. We model what a member is worth to you first, and if the budget can't support the goal, we say so before you spend.

Yes. We work with licensed clinics nationwide from Newport Beach, with current clients in California, Arizona and Pennsylvania. Everything except filming runs remotely, and nothing runs before a compliance review.

No, and be careful with anyone who does. Results depend on your offer, your market and your budget. What we commit to is the work, honest reporting, and telling you early if the numbers don't add up.

Yes, PELORA Marketing is a TRT and men's health marketing agency for licensed clinics in any state. We run Google or Meta ads built around what each platform allows, search and AI articles every month, and video of your providers when you want it. Nothing runs before a compliance review.

Yes, we run both for TRT clinics. Google reviews hormone keywords one at a time, so we build keyword lists on the service, the test and the place. For SEO, every plan includes search and AI articles each month, with the schema and titles that help Google and AI assistants read them.

The whole engine, built for how men actually buy. Creative: providers on camera answering the questions men Google at midnight: symptoms, labs, protocols, cost. Acquisition: compliant Google and Meta campaigns with landing pages that give straight answers and easy booking. Follow-up: CRM pipelines with instant, discreet text-back, consult scheduling, lab reminder flows, refill and protocol check-in sequences, and reactivation campaigns. Search: local SEO plus AEO and GEO so AI assistants surface your clinic for TRT and hormone queries in your cities. Everything reports into one monthly scorecard, and you own every account.

Yes, with discretion as the design rule. Flows we typically build: instant response to new inquiries, consult confirmations, new-patient onboarding that sets expectations on labs and timelines, refill and lab-due reminders that protect recurring revenue, quiet re-engagement for lapsed patients, and educational drips that keep skeptical prospects warm for weeks until they book. Built in GoHighLevel or HubSpot, consent-based, and worded so nothing embarrassing ever lands in an inbox preview.

We market the clinic's care and experience, never the reader's health. In ads, we present your clinic as a licensed medical provider with a real consult and lab work. We avoid before-and-after promises, off-label claims, and language that targets a personal health condition. On Google, the keyword list is where campaigns get refused, so we build it on the service, the test and the place, and submit it before we give you a launch date.

Yes, but it takes care. On Google, testosterone therapy is not a restricted category on paper, and an uncertified clinic may use prescription drug terms in ads and landing pages but may not bid on them. In practice Google decides keyword by keyword: in a live account it refused keywords containing hormone, trt or low t and published keywords naming a service, a test and a place. So we build on those, with education-first advertising from a licensed provider and compliant copy and landing pages. We also lean hard on channels that are not policy-restricted: local SEO, Google Business Profile, reviews, organic video, and email. Most clinics get the best, safest results from a blend, not paid social alone.

Memberships are where men's wellness clinics make their money, so we build for retention, not just the first sale. We position the program clearly (what is included, the monthly price, the labs, the provider access), make the first month easy to start, then use email and SMS to drive refills, re-tests, and check-ins. Real video of the provider explaining the program builds trust before the consult. The goal is a member who stays for years, because that is what makes the marketing math work.

It depends on what a member is worth. Men's wellness members have high lifetime value because they stay on a program month after month, so you can spend aggressively to acquire them and still profit. We model what a new member is worth, then size the budget so ads have enough data and follow-up has enough activity. Retainers start at $3,500/mo and most single-location clinics land at $5,500/mo. No markup on ad spend, and you own your accounts. We tell you the honest minimum before you spend.

Yes, more than almost anything else. Men want to see the provider, understand the process, and feel that the clinic is legitimate before they book. Seeing the doctor on camera explain how TRT works, what the labs show, and how the program runs builds trust faster than any text. We film one location day and turn it into months of content: a provider story, short explainers that answer common questions, and clean b-roll for your website, ads, social, and email.

Yes, and it pairs well with hormone optimization. Many men come in for weight loss and stay for TRT, or the reverse. We market GLP-1 and medical weight loss the same compliant way: licensed-provider language, framed around lifestyle and goals, no exaggerated promises or before-and-after claims that violate ad policy. We position it as one medical program from one trusted team, which raises the value of each member and keeps your follow-up simple.

Clinics in any state. PELORA is headquartered in Newport Beach, California, and works with licensed men's wellness, TRT and hormone clinics across the United States. Everything except filming can be done remotely, and for video we come to you.

Honest timeline. Months 1-2 are setup: website, video shoot, CRM and booking automation, and the start of compliant ads. Months 4-6 we refine: new ads and pages from what the first months showed, review requests, and refill and re-test reminders. Because the value is in retained members, the program rewards consistency. Anyone promising a flood of members in week 2 is not telling the truth.