I'm Preston Durnford, founder of PELORA Marketing. I've personally launched and scaled 20+ clinics across Orange County and Southern California. We build video-first marketing systems for aesthetic clinics and med spas in Newport Beach, Costa Mesa, Laguna Beach, Huntington Beach, Corona del Mar, Irvine, and all of OC. Real people seeing real people. Real results captured on camera. That's what fills chairs.
Orange County is the most competitive aesthetic market in California. The clinics that win figure out these three things before anyone else.
Every block has a med spa. Botox is a commodity. The brands that win are the ones with a clear voice, real people on camera, and a story that earns trust before the first appointment.
Meta and Google flag aesthetic content constantly. One disapproved ad account is a 2-week recovery. We write compliant copy from day one and never use protected-category targeting.
Patients are putting needles in their face. Discount-driven ads attract no-show, refund-chasing leads. Trust-driven content attracts members who refer and rebook.
Most clinics lose leads between the ad and the phone call. We close that gap with a system that goes from stranger to confirmed booking without a receptionist touching it.
Real video. Real people. Runs on Meta, Instagram, TikTok, and Google.
Form, landing page, or DM. Every lead is logged in your CRM instantly.
Your AI is trained on your services, prices, and team. It answers 24/7.
AI qualifies the lead and sends your booking link. No phone tag.
Appointment confirmed. You get a push notification with full lead details.
Automated reminders at 24 hours and 1 hour before. No-show rate drops significantly.
Pricing is based on the value of what you sell. A clinic doing $300 Botox units and a clinic doing $15,000 combination treatments are different businesses with different economics. We scope your system and your investment together on the strategy call.
02 / Med Spa & Aesthetics
Med Spa & Aesthetics
Aesthetics is bought with the eyes. We produce the transformations, run them as ads, and automate the follow-up, so consults book themselves while you treat.
Key benefitsVerified and public on Google. Not edited. Not paraphrased. Click any name to read it in full.
“Pelora Marketing does absolutely incredible work. Preston has a unique talent for capturing stories that feel authentic and powerful.”
“Whether he’s filming breathtaking drone footage, underwater ocean shots, or conducting interviews and client testimonials, the quality is always outstanding. Professional, creative, and passionate. Consistently exceed expectations.”
“It genuinely feels like working with someone who cares about where your business is going.”
“We hired Pelora Marketing to help us build our business from the ground up and it has been one of the best decisions we've made. Preston and his team designed our website, set up our automations, and built an organic growth strategy tailored specifically to us. We always feel heard. Every question gets a real answer and nothing gets glossed over. It genuinely feels like working with someone who cares about where your business is going. If you're an Orange County business owner looking for a team that actually shows up and delivers, look up Pelora Marketing. We can't recommend them enough!”
“When I met Preston, I instantly knew he was exactly what my brand had been missing.”
“I have struggled with my website and marketing since starting my business, and I often felt like people were more focused on financial gain than truly understanding the heart behind my brand. My business and its mission mean so much to me, my clients, and the families we serve, so finding the right person to bring that vision to life was incredibly important. When I met Preston, I instantly knew he was exactly what my brand had been missing. He understood the mission, believed in the vision, and brought back my confidence in marketing. He and his team have gone above and beyond in helping create a website and systems that truly reflect what my business stands for. My new site is now up, and my SEO, AEO, CRM, and overall marketing systems are being handled seamlessly. I could not be more grateful. They captured exactly what I wanted my business to portray while helping it operate more efficiently and professionally.”
“Amazing company run by an amazing human. I trust Pelora completely.”
“Amazing company run by an amazing human. I trust Pelora completely and appreciate all the work they've done for me! Could not recommend more highly!”
“One of my all-time favorite marketing agencies to work with. The videos they make are top notch.”
“One of my all time favorite marketing agency to work with. The videos they make are top notch, turning vision into real results. Great people.”
“An excellent experience working with PELORA. From the very beginning, their team demonstrated a strong commitment.”
“I had an excellent experience working with this Pelora. From the very beginning, their team demonstrated a strong understanding of what we needed and delivered work that exceeded expectations.”
“Their video content really stands out, high quality, authentic, and they know how to turn it into real results.”
“Pelora Marketing can help your business grow! Preston really pays attention to your needs and wants you to be successful! Definitely recommend them to anyone looking to grow their brand online.”
“It’s rare to find a partner that balances high-end creativity with a data-driven growth mindset.”
“Team PELORA builds marketing systems that actually deliver measurable results, high-quality video, paid ads, web design, and SEO at the highest level. They know exactly how to build immediate trust with potential customers from the very first touchpoint.”
“Marketing that feels intentional, professional, and results-driven.”
“Pelora brings a thoughtful approach to branding, digital marketing, and business visibility. What stands out most is the genuine effort to understand each client’s goals and create marketing that feels intentional, professional, and results-driven.”
“They delivered exactly what was promised, and the results exceeded my expectations.”
“Communication was clear, they delivered exactly what was promised, and the results exceeded my expectations. Highly recommend them to anyone looking for reliable and professional marketing services.”
“Hands-on, efficient, and a pleasure to work with.”
“Pelora is hands-on, efficient, and a pleasure to work with. They stay engaged throughout the process and consistently deliver. Highly recommend!”
From the first ad to a booked appointment, here is the work we handle. Run all of it for you, or build it with your team and train them to own it. Your call.
Carousel and image ads designed in-house, built to stop the scroll and convert, not just look pretty.
Real shoots with real cinema gear. Founder stories, client testimonials, and short-form built to sell.
Meta and Instagram build demand and brand recall. Google captures people already searching for you. Most businesses need both, so we run both.
We plan, shoot, edit, post, and engage. Your feed stays consistent and on-brand without you lifting a finger.
The algorithm is a level playing field now. Strong organic content can reach millions with almost no followers. We highly recommend it, and we make it for you.
Want it fully handled? We run the entire engine. Want to own it? We build the systems and train your team to operate them.
We handle everything. Strategy, creative, shooting, ads, posting, follow-up, and reporting. You focus on your clients, we run the engine.
Prefer to own your marketing? We set up the systems and train your team to run the exact same playbook we use every day.
Aesthetic patients buy when they see other real people who look like them get results they want. Static photos can be filtered or faked. Video earns trust the moment it plays. We shoot it. We distribute it everywhere.
Our team comes to your Newport Beach, Costa Mesa, or Laguna Beach location and shoots founder interviews, clinician walkthroughs, treatment demonstrations, and (with written consent) patient story videos. Cinema cameras, soft lighting, the aesthetic the brand deserves.
One shoot day fuels Meta and Instagram Ads, TikTok and YouTube Shorts, Google Ads, email newsletters, SMS campaigns, your homepage, every service page, every landing page, and every blog post. The asset library compounds month over month.
Men shopping for hair removal want to see other men. Women shopping for Botox want to see women in their age range. We capture your real members (with consent and HIPAA-compliant releases) so prospects see themselves before they ever walk in.
Meta and Google both have specific Healthcare and Wellness policies. We write copy that stays compliant, never uses protected-category targeting, and includes proper provider language. Account stability is the moat.
A new inquiry gets a personalized SMS within 60 seconds, an email at 5 minutes, and a follow-up call at 24 hours if not yet booked. Our CRM (GoHighLevel) handles it. Speed-to-lead under 60 seconds raises conversion by up to 21x (HubSpot).
40 percent+ of healthcare search now flows through ChatGPT, Perplexity, Claude, Google AI Overviews, and Bing Copilot. We optimize so your clinic gets cited by name when prospects ask AI for the best aesthetic clinic in Newport Beach.
Most clinics shoot once for the website, then run dry. We design every shoot day to produce 20 to 40 pieces of distributed content across every platform that matters.
Volume is the moat. Meta ad creative fatigue means refreshing winning ads every 7 to 10 days. The Growth tier ($4,500/mo) produces 8 to 12 ad creatives per month plus organic content. Scale tier produces 12 to 18 ad creatives per month plus monthly shoots.
Lead drop-off is invisible. You never see the people who did not book. Our AI answering system is trained on your clinic and responds in under 5 seconds, around the clock.
of aesthetic patients book with the first business that responds. Not the best practice. The fastest one.
higher conversion when your first response goes out in under 60 seconds versus within the hour.
is the maximum window before a new inquiry drops below 20 percent likelihood of converting.
Lead conversion likelihood over time after initial inquiry with no response. Source: HubSpot Lead Response Study 2024.
Our AI answers in under 5 seconds. Trained on your clinic. Books appointments. Never calls in sick.
Real industry data from this year. We use AnswerThePublic by Neil Patel, FindQuestions, and AI tools (ChatGPT, Perplexity, Claude) to map what prospects actually search for. Then we build the engine around it.
Video gets 12x the engagement of static posts on Instagram. Aesthetic clinics that post 3 to 5 Reels per week grow IG followers 4x faster than clinics that only post static. Source: HubSpot State of Social Media 2025
Reviews drive 88% of aesthetic clinic decisions. Patients read 6 to 10 reviews before booking. Clinics with 100+ Google reviews at 4.8+ stars get 3x more inbound calls than competitors with under 50 reviews. Source: BrightLocal Consumer Review Survey 2025
Speed-to-lead under 60 seconds raises conversion 21x. Most clinics respond in hours or days. The clinics that win automate the first reply with SMS plus email, then have a human follow up within 24 hours. Source: HubSpot Lead Response Study 2024
Local SEO drives 60-80% of new aesthetic patient inquiries. Google Business Profile, location-specific landing pages, and Google Maps ranking matter more than national SEO. We optimize for Newport Beach, Costa Mesa, Laguna Beach, and Corona del Mar specifically. Source: BrightLocal Local Search Industry Report 2024
Membership programs raise lifetime value 60-80%. Patients on a monthly membership spend 3x more annually than รก la carte patients and refer 2.4x more. Membership-led ad copy converts at 1.8x the rate of single-service ads. Source: PatientPop Aesthetic Practice Report 2024
TikTok and Reels are the discovery channel for patients under 45. 64% of women 18-44 discover aesthetic clinics through short-form video. Clinics not posting daily short-form are invisible to this audience. Source: Pew Research Center Social Media Use 2024
40%+ of healthcare search now flows through AI engines. ChatGPT, Perplexity, Claude, Google AI Overviews, and Bing Copilot are increasingly where people search "best aesthetic clinic in Newport Beach." AEO and GEO matter as much as classic SEO. Source: Search Engine Land + Bain Healthcare AI Search Report 2025
Real patient story videos convert 3-5x better than stock or AI imagery. Patients trust people who look like them and have results that look believable. AI-generated faces or stock models destroy conversion in healthcare categories. Source: Wistia Video Marketing Report 2025
Meta Healthcare and Wellness policy compliance is now strict. One disapproved ad account is a 1 to 3 week recovery. Compliant ad copy with provider language, disclaimers, and no protected-category targeting is the new baseline. Source: Meta Healthcare Advertising Policies 2025
Referral programs drive 27% of new aesthetic patient inquiries. Clinics with structured refer-a-friend programs (digital codes, automated tracking, incentive payouts) outperform clinics without by a wide margin. Source: PatientPop + Repeat Customer Index 2024
We do not guess. We use a combination of human-led research, AI tools, and operator pattern recognition to map every query a prospective patient might type into Google, Instagram, or ChatGPT.
Maps the question-based long-tail every patient is asking. "Does Botox hurt", "how much is laser hair removal in Newport Beach", "best men's facial Orange County". We pull dozens of these per vertical.
ChatGPT, Perplexity, Claude. We literally ask the AI engines what they would tell prospects searching for aesthetic clinics in OC. We then build content that gets cited.
Real data from your account about what queries already drive traffic. We double-down on what's working, fix what's underperforming, and own the queries competitors are missing.
We map the top-ranking clinics for every OC aesthetic query, identify what they cover, what they miss, and where there is room to outrank them with better content + schema.
Every page targets the classic Google ranking (SEO), AI engine citations (AEO), and AI generative answers (GEO). FAQ schema, Speakable schema, BreadcrumbList schema, LocalBusiness schema. All layered.
I have personally launched and scaled 20+ clinics across OC. I know which queries convert and which look good in a spreadsheet but never book a real patient. That intuition is built in.
Headquartered in Newport Beach. I live ten minutes from Fashion Island. On-site for shoots and strategy across these communities.
Also serving Los Angeles, San Diego, and select clinics nationally. Travel scheduled around monthly shoot days.
Ad spend is billed separately and paid directly to Meta and Google. We never mark up media. Email marketing is an add-on at $1,500 to $2,000 per month on top of any tier.
Single-location operator launching paid media. $3K-$10K monthly ad spend.
Where most OC single-location clinics land. $5K-$15K ad spend.
Heavier single location, or two locations. $15K-$30K ad spend.
Want to automate the business itself? Beyond your plan, we build and deploy custom AI agents: an AI voice front desk that answers and books calls (built on Vapi), plus agents for sales follow-up, operations, and marketing. We scope it to exactly what you need. This is a separate build on top of your retainer.
Ask what we can automate →One connected growth system. Creative: an in-clinic shoot capturing your providers, real results, and the experience, edited into ads, Reels, and website content. Acquisition: Meta and Google campaigns with new creative every month, plus landing pages per treatment (injectables, laser, body contouring) that convert. Follow-up: your CRM configured with instant text-back for new leads, consult confirmations and reminders, no-show recovery, win-back campaigns for lapsed clients, membership and package promotions by email and SMS, and automated review requests. Search: local SEO and Google Business Profile plus AEO and GEO so AI assistants name your clinic. You own the accounts, spend goes straight to the platforms, and everything reports monthly.
Yes. Aesthetics lives on repeat visits, so the automation matters as much as the ads. We build: speed-to-lead texts that answer inquiries in seconds, consult reminders that protect your calendar, post-treatment check-ins that trigger reviews and rebooking, waitlist blasts that fill last-minute cancellations, birthday and loyalty campaigns, and monthly promotions that move slow days. Built in GoHighLevel or HubSpot, connected to your booking system, with consent-based lists and compliant messaging. The result is a calendar that stays full without your front desk chasing anyone.
PELORA runs the full system that fills your treatment chairs. Video production (real people and clinicians on camera), paid advertising on Meta and Google, social media management across Instagram and TikTok, email and SMS automation, a website that converts, local SEO and Google Business Profile, AI search optimization (AEO and GEO), reputation management, membership and referral programs, and ongoing strategy. Everything connects so one shoot day fuels months of content across every channel.
Retainers start at $2,500/mo (Launch tier) and scale to $6,500/mo (Scale tier). Most single-location clinics in Newport Beach, Costa Mesa, Laguna Beach, Huntington Beach, and Corona del Mar land on Growth at $4,500/mo. Email marketing add-on is $1,500-$2,000/mo. Ad spend billed separately. Recommended ad budget at launch: $3,000-$7,500/mo.
Aesthetic services are bought emotionally. Patients need to see other real people who look like them getting results. Static before-and-after images are easily faked and have low trust. Video shows real clinicians, real treatments, real conversations, and (with written consent) real patients. One shoot day distributes across paid ads, organic social, email, SMS, the website, landing pages, blog posts, YouTube, TikTok, Instagram Reels, and Stories.
All of OC: Newport Beach, Costa Mesa, Laguna Beach, Huntington Beach, Corona del Mar, Irvine, Aliso Viejo, Mission Viejo, Lake Forest, Tustin, Dana Point, San Clemente, and surrounding communities. Headquartered in Newport Beach. Preston lives 10 minutes from Fashion Island and is on-site for shoots and strategy.
Licensed aesthetic clinics and med spas with a real medical director or licensed provider on site. Plastic surgery practices, dermatology clinics with aesthetic services, full-service med spas, men's aesthetic wellness clinics, laser clinics, injector clinics (Botox and fillers), microneedling clinics, body contouring clinics, and IV therapy clinics that also offer aesthetic services. We do not work with pop-up med spas without medical oversight or unlicensed wellness operators.
Honest timeline. Months 1-2 are the Learning Phase for ads plus content production and CRM build. Expect 5-15 new clients per month at higher CPA. Month 3 is the inflection point. Months 4-6 the system compounds: 25-50 new clients per month at lower CPA. Anyone promising results in week 2 is selling something other than the truth.
Yes. Meta has a Healthcare and Wellness ad policy that requires compliant copy, no exaggerated before-and-after claims, no protected-category targeting, and proper provider language. Google has similar rules. We write compliant copy from day one, include proper disclaimers, and use HIPAA-aware patient consent forms for every patient story or testimonial. Account stability is the moat.
AnswerThePublic by Neil Patel for question-based discovery, plus ChatGPT, Perplexity, and Claude to map keyword clusters and AI search visibility. We optimize for AEO (Answer Engine Optimization) for ChatGPT, Claude, Perplexity, Gemini, plus GEO (Generative Engine Optimization) for Google AI Overviews and Bing Copilot. 40 percent+ of healthcare search now flows through AI engines. We build for the full search surface.
An AI answering system is a virtual front desk trained specifically on your clinic. It knows your services, pricing ranges, providers, hours, and booking flow. When someone texts, DMs, or submits a form, the AI responds in seconds with a personalized reply, answers questions, qualifies the lead, and sends your booking link. If the person is not ready to book, it follows up automatically over the next 48 to 72 hours. No receptionist required for the first touch. You get a push notification the moment an appointment is confirmed, with full lead details before the client walks in the door. We build this on top of GoHighLevel and Vapi for voice calls.
SEO (Search Engine Optimization) is classic Google ranking. When someone types "Botox Newport Beach" into Google and hits Search, SEO determines whether your clinic appears on page one. AEO (Answer Engine Optimization) is optimization for AI chat engines. When someone asks ChatGPT, Perplexity, or Claude "what is the best med spa in Newport Beach," AEO determines whether your clinic gets mentioned by name. GEO (Generative Engine Optimization) targets Google AI Overviews and Bing Copilot, where an AI-generated paragraph now appears above the organic results. All three matter. In 2026, over 40 percent of healthcare search happens through AI surfaces, not the classic ten blue links. PELORA builds for all three from day one using FAQ schema, Speakable schema, LocalBusiness schema, and content structured specifically to be cited by AI engines.
Step one: a video-first ad runs on Meta, Instagram, TikTok, or Google and a prospective patient sees it. Step two: they click and land on a purpose-built landing page or Meta lead form. Step three: our AI responds within seconds, answers their questions, and sends a booking link. Step four: they book. Step five: automated SMS and email reminders go out at 24 hours and 1 hour before the appointment. Step six: you get a push notification with everything you need to know before they arrive. The entire sequence from ad click to confirmed appointment runs without a receptionist handling a single message. We build the funnel, wire the AI, configure the CRM, set up the booking automation, and manage the ads. You focus on the chair.
Book a strategy call. We'll talk through your clinic, your services, your goals, and what tier fits. No commitment on the call. If we're a fit, I'll walk you through onboarding. If we're not, I'll tell you who in OC might be a better match. Either way, you leave the call with a clear next step.
Book a 30-minute strategy call. I'll walk through your aesthetic clinic, your current marketing, and exactly what would change in the first 90 days. No pitch deck. Just operator-to-operator strategy.
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Straight answers from the team that would run your marketing.