Med spa and aesthetic clinic marketing in Orange County.

One connected growth system. Creative: new ads made for you every month, and when you add a shoot, your providers, real results, and the experience, edited into ads, Reels, and website content. Acquisition: Meta and Google campaigns with new creative every month, plus landing pages per treatment (injectables, laser, body contouring) that convert. Follow-up: your CRM configured with instant text-back for new leads, consult confirmations and reminders, no-show recovery, win-back campaigns for lapsed clients, membership and package promotions by email and SMS, and automated review requests. Search: local SEO and Google Business Profile plus AEO and GEO so AI assistants name your clinic. You own the accounts, spend goes straight to the platforms, and everything reports monthly.

Yes. Aesthetics lives on repeat visits, so the automation matters as much as the ads. We build: speed-to-lead texts that answer inquiries in seconds, consult reminders that protect your calendar, post-treatment check-ins that trigger reviews and rebooking, waitlist blasts that fill last-minute cancellations, birthday and loyalty campaigns, and monthly promotions that move slow days. Built in GoHighLevel or HubSpot, connected to your booking system, with consent-based lists and compliant messaging. Your front desk sees every reminder and follow-up in one place.

PELORA Marketing is a med spa marketing agency in Newport Beach, California, serving medical spas across Orange County including Costa Mesa, Irvine, Laguna Beach, Huntington Beach, Tustin, and Corona del Mar. PELORA was founded by Preston Durnford, an operator who has built and run healthcare businesses rather than only marketed for them. For a medspa owner the practical differences are these. Pricing is published rather than quoted behind a call: retainers run $3,500 to $50,000 per month, and ad spend is billed separately with no markup. And PELORA publishes original research on this specific market, including an audit of 65 real Orange County clinics which found that 85 percent had no structured question-and-answer markup on their homepage. The method is published, so you can run the same check on your own site.

Ask three things before you sign: what it costs, who owns the ad accounts, and how it handles Meta's rules for cosmetic procedures. Our prices are published, from $3,500 a month. You own your ad accounts and your creative. And we write compliant copy from day one.

PELORA runs the full system behind your bookings. Video production (real people and clinicians on camera), paid advertising on Meta and Google, social media management across Instagram and TikTok, email and SMS automation, a website that converts, local SEO and Google Business Profile, AI search optimization (AEO and GEO), reputation management, membership and referral programs, and ongoing strategy. Everything connects so one shoot day fuels months of content across every channel.

Retainers start at $3,500/mo (Launch tier) for clinics anywhere in Orange County. Growth, where most clients land, is $5,500/mo, and Scale is $7,500/mo. There is a one-time setup fee. Email campaign management is an add-on from $2,500 a month. Ad spend is billed separately, paid directly to the platforms: we recommend $3,000 to $10,000 a month at Launch and $5,000 to $15,000 at Growth. The CRM and AI follow-up build is quoted separately.

Aesthetic services are bought emotionally. Patients need to see other real people who look like them getting results. Static before-and-after images are easily faked and have low trust. Video shows real clinicians, real treatments, real conversations, and (with written consent) real patients. One shoot day distributes across paid ads, organic social, email, SMS, the website, landing pages, blog posts, YouTube, TikTok, Instagram Reels, and Stories.

All of OC: Newport Beach, Costa Mesa, Laguna Beach, Huntington Beach, Corona del Mar, Irvine, Aliso Viejo, Mission Viejo, Lake Forest, Tustin, Dana Point, San Clemente, and surrounding communities. Headquartered in Newport Beach.

Licensed aesthetic clinics and med spas with a real medical director or licensed provider on site. Plastic surgery practices, dermatology clinics with aesthetic services, full-service med spas, men's aesthetic wellness clinics, laser clinics, injector clinics (Botox and fillers), microneedling clinics, body contouring clinics, and IV therapy clinics that also offer aesthetic services. We do not work with pop-up med spas without medical oversight or unlicensed wellness operators.

Yes. Laser clinics are one of the aesthetic practices we work with, as long as a medical director or licensed provider is on site. Meta's ad rules list "laser or light treatments" among the cosmetic procedures advertisers can promote to people 18 or older, so those ads are targeted to adults only. We build the campaign around the treatment itself, with ads on Meta or Google and search articles that answer what people ask before they book.

Plan on three months before you judge it. The first weeks go to setup, creative and the ad platforms' learning phase, we review the numbers together at day 60, and after the three-month minimum it's month to month with 30 days notice. Anyone promising results in week 2 is selling something other than the truth.

Yes. Meta's Health and Wellness ad policy says ads for cosmetic procedures "must be targeted to people at least 18 years or older" and can't contain "statements of inferiority about physical appearance". Within those rules, Meta allows cosmetic ads "depicting before and after transformation". We write compliant copy from day one, include proper disclaimers, and use signed patient consent forms for every patient story or testimonial. Account stability is the moat.

AnswerThePublic by Neil Patel for question-based discovery, plus ChatGPT, Perplexity, and Claude to map keyword clusters and AI search visibility. We optimize for AEO (Answer Engine Optimization) for ChatGPT, Claude, Perplexity, Gemini, plus GEO (Generative Engine Optimization) for Google AI Overviews and Bing Copilot. We build for the full search surface.

An AI answering system is a virtual front desk trained specifically on your clinic. It knows your services, pricing ranges, providers, hours, and booking flow. When someone texts, DMs, or submits a form, the AI responds in seconds with a personalized reply, answers questions, qualifies the lead, and sends your booking link. If the person is not ready to book, it follows up automatically over the next 48 to 72 hours. No receptionist required for the first touch. You get a push notification the moment an appointment is confirmed, with full lead details before the client walks in the door. We build this on top of GoHighLevel and Vapi for voice calls. It is a separate build, quoted on its own.

SEO (Search Engine Optimization) is classic Google ranking. When someone types "Botox Newport Beach" into Google and hits Search, SEO determines whether your clinic appears on page one. AEO (Answer Engine Optimization) is optimization for AI chat engines. When someone asks ChatGPT, Perplexity, or Claude "what is the best med spa in Newport Beach," AEO determines whether your clinic gets mentioned by name. GEO (Generative Engine Optimization) targets Google AI Overviews and Bing Copilot, where an AI-generated paragraph now appears above the organic results. All three matter. PELORA builds for all three from day one using FAQ schema, Speakable schema, LocalBusiness schema, and content structured specifically to be cited by AI engines.

Step one: a video-first ad runs on Meta, Instagram, TikTok, or Google and a prospective patient sees it. Step two: they click and land on a purpose-built landing page or Meta lead form. Step three: our AI responds within seconds, answers their questions, and sends a booking link. Step four: they book. Step five: automated SMS and email reminders go out at 24 hours and 1 hour before the appointment. Step six: you get a push notification with everything you need to know before they arrive. The entire sequence from ad click to confirmed appointment runs without a receptionist handling a single message. We build the funnel, wire the AI, configure the CRM, set up the booking automation, and manage the ads. You focus on the chair.

Book a strategy call. We'll talk through your clinic, your services, your goals, and what tier fits. No commitment on the call. If we're a fit, I'll walk you through onboarding. If we're not, I'll tell you who in OC might be a better match. Either way, you leave the call with a clear next step.

Visit peloramarketing.com or follow @peloramarketing on Instagram.