What does a private equity marketing agency do?
A private equity marketing agency works on two levels. At the fund level it builds the firm's brand: positioning, website, founder and partner video, thought leadership, and search visibility so founders and intermediaries find and trust the firm, which feeds proprietary deal flow. At the portfolio level it installs growth engines inside portfolio companies: creative, paid advertising, web, CRM automation, and SEO, AEO and GEO. PELORA Marketing does both, and we also operate our own acquisitions arm, so we speak the language of deals, not just impressions.
How does marketing improve deal flow for a PE firm?
Founders research buyers the same way consumers research brands. They search Google, they ask AI assistants, and they check your website, your people, and your story before they reply to outreach. Firms with real content, founder video, and strong search visibility get more replies, more management meetings, and more proprietary looks. Most firms in the lower middle market still have no systematic marketing, which is exactly why it works so well for the ones that do.
Do you work at the fund level or the portfolio company level?
Both. Some firms hire PELORA to build the fund brand and deal flow visibility. Others bring us into one or more portfolio companies to install a growth engine as part of the value creation plan. The most common setup is a fund-level engagement plus a playbook we roll across portcos, so each company gets the same creative, ads, web, and automation system without rebuilding from scratch.
What makes PELORA different for private equity?
We are operators. We have raised over $15 million across our own companies, sold three businesses, and we run an acquisitions arm alongside the agency, so we understand hold periods, value creation plans, and exits from the inside. The marketing we build is designed to move enterprise value, not vanity metrics.
What does private equity marketing cost?
Fund-level brand and visibility engagements typically run as monthly retainers starting at $2,500 per month, with most firms landing between $4,500 and $6,500 per month depending on scope. Portfolio company growth engines are scoped per company based on the value creation plan. Ad spend is always billed directly to the platforms with no markup, and you own every account.
Which areas does PELORA serve?
PELORA Marketing is headquartered in Newport Beach, California. We work with private equity firms, independent sponsors, and search funds in Newport Beach, Costa Mesa, Irvine, Laguna Beach, Huntington Beach, and Anaheim, across Orange County, plus Los Angeles and San Diego, and we run engagements for firms and portfolio companies across the United States.
How do private equity firms find proprietary deals?
Proprietary deal flow is built on relationships plus findability. Founders who receive outreach from a firm immediately research it: the website, the partners, the story, the track record. Firms that pair long-term relationship building with real content, founder video, and strong visibility on Google and in AI assistants convert far more outreach into meetings, and industry analyses show firms with systematic content and outreach infrastructure close several times more proprietary add-ons than firms relying on brokered deals alone. PELORA builds that infrastructure: the brand, the content, the search presence, and the CRM follow-up.
What is portfolio company marketing?
Portfolio company marketing is the growth engine a sponsor installs inside a company after acquiring it: brand and creative, paid advertising, a website that converts, CRM and AI follow-up automation, and search visibility across Google and AI assistants. Because add-on acquisitions and organic growth now drive most value creation, a repeatable marketing playbook rolled across portfolio companies is one of the most reliable levers for multiple expansion. PELORA builds the playbook once and deploys it per portco, so every company gets a proven system instead of a from-scratch experiment.
