I'm Preston Durnford, founder of PELORA Marketing. I grew up on job sites. My dad ran a concrete company in the Coachella Valley, so I have been around the trade since I was 14. For the last decade I have helped 12+ remodeling companies, general contractors, and home builders grow with marketing and ads. We film the owner and the work, build the website, run your Google and Meta ads, automate your Google reviews and lead follow-up, and capture the before-and-after proof that turns $20K to $300K jobs into booked estimates. Done for you, or we train your team to run it.
The work is great. The marketing is the bottleneck. The builders who stay booked solid solve these three things before anyone else.
Work comes in waves. You turn jobs away one month and chase them the next. Referrals are great, but you cannot turn them up when the calendar gets thin. Without a second, controllable lead source, cash flow and hiring stay a gamble.
A homeowner about to spend $20K to $300K is buying trust. Without real video of your crew, your job sites, and your finished work, you are just another quote in their inbox, so you get compared on price. Proof is what pulls the good jobs to you.
Homeowners research for weeks and reach out after hours. If you reply hours later from a job site, they hire whoever answered first. Slow follow-up and no review engine are where contractors quietly lose their highest-value projects.
11 / Construction
Construction & Remodeling
A homeowner spending $100K hires the builder they already trust. We film your crews and your transformations, run the ads, and automate follow-up so estimates book while you are on site. Built by a founder who grew up in the trade.
Key benefitsVerified and public on Google. Not edited. Not paraphrased. Click any name to read it in full.
“Pelora Marketing does absolutely incredible work. Preston has a unique talent for capturing stories that feel authentic and powerful.”
“Whether he’s filming breathtaking drone footage, underwater ocean shots, or conducting interviews and client testimonials, the quality is always outstanding. Professional, creative, and passionate. Consistently exceed expectations.”
“It genuinely feels like working with someone who cares about where your business is going.”
“We hired Pelora Marketing to help us build our business from the ground up and it has been one of the best decisions we've made. Preston and his team designed our website, set up our automations, and built an organic growth strategy tailored specifically to us. We always feel heard. Every question gets a real answer and nothing gets glossed over. It genuinely feels like working with someone who cares about where your business is going. If you're an Orange County business owner looking for a team that actually shows up and delivers, look up Pelora Marketing. We can't recommend them enough!”
“When I met Preston, I instantly knew he was exactly what my brand had been missing.”
“I have struggled with my website and marketing since starting my business, and I often felt like people were more focused on financial gain than truly understanding the heart behind my brand. My business and its mission mean so much to me, my clients, and the families we serve, so finding the right person to bring that vision to life was incredibly important. When I met Preston, I instantly knew he was exactly what my brand had been missing. He understood the mission, believed in the vision, and brought back my confidence in marketing. He and his team have gone above and beyond in helping create a website and systems that truly reflect what my business stands for. My new site is now up, and my SEO, AEO, CRM, and overall marketing systems are being handled seamlessly. I could not be more grateful. They captured exactly what I wanted my business to portray while helping it operate more efficiently and professionally.”
“Amazing company run by an amazing human. I trust Pelora completely.”
“Amazing company run by an amazing human. I trust Pelora completely and appreciate all the work they've done for me! Could not recommend more highly!”
“One of my all-time favorite marketing agencies to work with. The videos they make are top notch.”
“One of my all time favorite marketing agency to work with. The videos they make are top notch, turning vision into real results. Great people.”
“An excellent experience working with PELORA. From the very beginning, their team demonstrated a strong commitment.”
“I had an excellent experience working with this Pelora. From the very beginning, their team demonstrated a strong understanding of what we needed and delivered work that exceeded expectations.”
“Their video content really stands out, high quality, authentic, and they know how to turn it into real results.”
“Pelora Marketing can help your business grow! Preston really pays attention to your needs and wants you to be successful! Definitely recommend them to anyone looking to grow their brand online.”
“It’s rare to find a partner that balances high-end creativity with a data-driven growth mindset.”
“Team PELORA builds marketing systems that actually deliver measurable results, high-quality video, paid ads, web design, and SEO at the highest level. They know exactly how to build immediate trust with potential customers from the very first touchpoint.”
“Marketing that feels intentional, professional, and results-driven.”
“Pelora brings a thoughtful approach to branding, digital marketing, and business visibility. What stands out most is the genuine effort to understand each client’s goals and create marketing that feels intentional, professional, and results-driven.”
“They delivered exactly what was promised, and the results exceeded my expectations.”
“Communication was clear, they delivered exactly what was promised, and the results exceeded my expectations. Highly recommend them to anyone looking for reliable and professional marketing services.”
“Hands-on, efficient, and a pleasure to work with.”
“Pelora is hands-on, efficient, and a pleasure to work with. They stay engaged throughout the process and consistently deliver. Highly recommend!”
From the first ad to a booked appointment, here is the work we handle. Run all of it for you, or build it with your team and train them to own it. Your call.
Carousel and image ads designed in-house, built to stop the scroll and convert, not just look pretty.
Real shoots with real cinema gear. Founder stories, client testimonials, and short-form built to sell.
Meta and Instagram build demand and brand recall. Google captures people already searching for you. Most businesses need both, so we run both.
We plan, shoot, edit, post, and engage. Your feed stays consistent and on-brand without you lifting a finger.
The algorithm is a level playing field now. Strong organic content can reach millions with almost no followers. We highly recommend it, and we make it for you.
Want it fully handled? We run the entire engine. Want to own it? We build the systems and train your team to operate them.
We handle everything. Strategy, creative, shooting, ads, posting, follow-up, and reporting. You focus on your clients, we run the engine.
Prefer to own your marketing? We set up the systems and train your team to run the exact same playbook we use every day.
Homeowners hire the builder they trust, not the cheapest bid. Trust comes from seeing you: the owner, the crew, the job site, and real before-and-after results. So we film it, then put it everywhere a homeowner looks.
Our team comes to your job sites and shoots owner interviews, on-site walkthroughs, before-and-after reveals, and real customer testimonials. Cinema cameras, clean audio, the premium look that makes a homeowner trust you with their house. We film. You keep building.
One shoot day fuels Google and YouTube ads, Meta and Instagram, TikTok, your website, every service page, every project page, email, and your Google Business Profile. One project becomes a month of content. The proof library compounds job over job.
Before a dollar goes to ads, we run the math on what you actually sell. A $12K bathroom, a $45K kitchen, and a $250K whole-home build each demand a different budget. We tell you the honest minimum, and we tell you if you are not spending enough. We built a free calculator for exactly this.
We run Google Search, Local Services Ads, and Performance Max for homeowners actively searching, and Meta and Instagram with your best before-and-after video to build demand across your service area. High intent and demand generation, working together.
A new inquiry gets a personalized text in seconds, an email minutes later, and an instant link to book an estimate 24/7, even when you are on a roof. Built with Calendly and wired into your CRM (GoHighLevel). Contacting a lead within the hour makes it far more likely to close. No more leads going cold.
We put your Google reviews on autopilot so every happy homeowner leaves one, then optimize so ChatGPT, Google AI Overviews, and "near me" search recommend you by name. Reviews and search visibility are the cheapest leads a contractor can get.
Most agencies take any budget you offer and stay quiet. We do the opposite. The right ad spend is a function of the value of the jobs you sell. Get that wrong and ads look broken when the real problem was math. So we model it together before you commit.
Plan ad spend against your revenue target, not a flat number. A contractor chasing $200,000 a month in new jobs should expect to invest meaningful media behind it, not a token budget.
The platforms need about 50 conversions in a rolling window to exit the learning phase. Underspend for your job value and the algorithm never learns. That is why too-small budgets quietly fail.
Higher job value means you can pay more per lead and still win. A $250,000 build can absorb a far higher cost per lead than a small handyman call. That is the whole advantage of high-ticket construction.
If the budget cannot support the job value, we say so before you spend. We would rather protect the relationship than take money on a plan that cannot work. Transparent reporting, no markup on ad spend, your accounts.
Most contractors snap a few phone photos and move on. We design every shoot to produce 20 to 40 pieces of distributed content across every platform a homeowner checks. One job site, every channel.
Volume is the moat. Meta creative fatigues in 7 to 10 days, so winning ads get refreshed weekly. The Growth tier ($4,500/mo) produces 8 to 12 ad creatives per month plus organic content. The Scale tier produces 12 to 18 ad creatives per month plus a monthly shoot.
Here is the simple version. We make your company look amazing online, help the right homeowners find you, and make sure none of them slip away. You keep building. We handle the rest.
A clean, fast website and project galleries, built to get your phone ringing.
Owner interviews, job-site walkthroughs, and before-and-after reveals that build trust before they call.
Instagram, TikTok, YouTube, Facebook. One day on site becomes a month of posts.
Friendly, automatic emails and texts that bring back homeowners who did not book yet.
Logo, truck wraps, colors, and style that make your company feel as high-end as your work.
Google Search, Local Services Ads, and Performance Max, plus remarketing to every homeowner already searching for your services.
We run your Meta and Instagram ads with remarketing and manage your social, putting your best before-and-after videos in front of local homeowners.
An instant estimate-booking link, automatic reminders, and review requests so every happy homeowner leaves a 5-star review.
Real industry patterns from this year. We map what homeowners actually search and which proof actually converts, then build the engine around it.
Before-and-after video beats photos by a wide margin. Homeowners about to spend tens of thousands trust seeing a real transformation and a real owner far more than stock photos. It is the number one thing that gets high-value jobs to book. Source: Wyzowl Video Marketing 2026
Reviews decide who gets the call. 75% of consumers regularly read online reviews for local businesses, and 81% read them on Google, before they ever call. More 5-star reviews means more booked estimates. We collect them automatically. Source: BrightLocal Local Consumer Review Survey 2024
Answer fast, or lose the job. Contacting a lead within an hour makes it far more likely to qualify than waiting. Our automation sends a booking link in seconds, day or night, so nobody slips away. Source: Harvard Business Review, lead response research
Most homeowners find you locally. Google Maps, Local Services Ads, and "near me" searches drive most new project inquiries. We make sure you show up for your service area, not just nationally. Source: BrightLocal Local Search 2024
Big projects take weeks to decide. Remodel and build buyers research for weeks and compare several contractors. Following up with video plus reminders wins the job others forget about. Source: Houzz & Home Study 2025
More homeowners now ask AI for a recommendation. People ask ChatGPT and Google AI "best remodeler near me." We make sure your name is the one that comes up. Source: Search Engine Land AI Search 2025
We do not guess. We combine human-led research, AI tools, and operator pattern recognition to map every query a homeowner might type into Google, Instagram, or ChatGPT.
Maps the question-based long-tail homeowners actually ask. "How much does a kitchen remodel cost", "best general contractor near me", "home addition cost per square foot", "kitchen remodel before and after". We pull dozens per service.
ChatGPT, Perplexity, Claude. We ask the AI engines what they tell homeowners searching for remodelers and builders in your area, then build content engineered to get cited by name.
Real data from your accounts about which queries already drive traffic and calls. We double down on what works, fix what underperforms, and claim the queries competitors are missing.
We map the top-ranking contractors for every local remodel and build query, see what they cover and miss, and find where better content plus schema can outrank them.
Every page targets classic Google ranking (SEO), AI engine citations (AEO), and AI generative answers (GEO). FAQ schema, Speakable schema, BreadcrumbList, and LocalBusiness, all layered.
I grew up in construction and have helped 12+ contractors and builders grow. I know which queries book real jobs and which only look good in a spreadsheet. That intuition is built into the plan.
Headquartered in Newport Beach, with roots in the Coachella Valley where I grew up on my dad's concrete crews. We shoot on-site across Southern California and run marketing for remodelers and builders across the country.
Your service area is simply where we point the ads and the local SEO. On-site shoots scheduled around your job sites.
Ad spend is billed separately and paid directly to Google and Meta. We never mark up media. What we build comes down to your budget and the value of the jobs you want to grow.
Single-crew contractor launching paid media. $3K-$10K monthly ad spend, sized to job value.
Where most established remodelers and contractors land. $5K-$20K ad spend.
Multi-crew, high-ticket builds, or multiple markets. $20K-$50K ad spend.
Want to automate the business itself? Beyond your plan, we build and deploy custom AI agents: an AI voice front desk that answers and books calls (built on Vapi), plus agents for sales follow-up, operations, and marketing. We scope it to exactly what you need. This is a separate build on top of your retainer.
Ask what we can automate →The complete lead-to-booked-estimate engine. Creative: a day on your job sites filming the owner, crews, and real transformations, which becomes months of ads, social content, and project gallery material. Acquisition: Google Search, Local Services Ads, and Meta campaigns tuned to your job values, with project pages that prove the work. Follow-up: CRM setup (GoHighLevel) with instant text-back the moment a homeowner inquires, 24/7 estimate booking, reminder and no-show flows, quote follow-up sequences that close jobs other builders lose, and automatic review requests at final walkthrough. Search: local SEO and Google Business Profile plus AEO and GEO for AI-era searches. You own every account, and ad spend goes to the platforms with no markup.
Yes, and it is where most contractors leak the most money. Homeowners inquire after hours and hire whoever answers first, so we automate: instant text and email response to every lead, estimate scheduling with reminders, quote follow-up sequences that check in at day 3, 7, and 14 while they decide, seasonal reactivation campaigns to past clients (the cheapest jobs you will ever book), and review requests timed to the final walkthrough. One clean pipeline in your CRM so nothing slips while you are running crews.
A construction marketing agency runs the full system that keeps your pipeline full. PELORA Marketing handles video production (real owners and real job sites on camera), paid advertising on Google and Meta, Google Local Services Ads, retargeting, social media across Instagram and TikTok, email and SMS follow-up, a website and project galleries that convert, booking automation that books estimates 24/7, local SEO and Google Business Profile, Google Reviews automation, and AI search optimization (AEO and GEO for ChatGPT, Perplexity, Claude, and Google AI Overviews). Everything connects so one day on a job site fuels months of content. We work with remodelers, general contractors, and home builders, where a single job is worth enough to justify real marketing.
PELORA Marketing's retainers start at $2,500 per month for the Launch tier and scale to $6,500 per month for the Scale tier. Most established remodelers and contractors land on the Growth tier at $4,500 per month. Ad spend is billed separately and paid directly to Google and Meta with no markup. Because construction jobs are high value (a kitchen remodel commonly runs $14,500 to $42,000 and a whole-home renovation or custom build can run well past $150,000), recommended ad budgets are higher than commodity local services, typically $5,000 to $20,000 per month depending on the jobs you want to grow.
It depends entirely on the value of the jobs you sell. A contractor growing $8,000 bathrooms cannot justify the same spend as a builder growing $300,000 custom homes. The math we use: monthly ad spend should be roughly 10 to 20 percent of your monthly new-job revenue target, and you need enough budget for the ad platforms to gather about 50 conversion events in a rolling window so they exit the learning phase. Underspend for your job value and the algorithm never learns, so you wrongly conclude ads do not work. PELORA tells you the honest minimum before you spend a dollar, and we built a free calculator at peloramarketing.com/calculator to model it.
High-ticket remodels and custom builds are high-consideration decisions, so the marketing leads with trust and proof. We run Google Search, Local Services Ads, and Performance Max on high-intent terms (kitchen remodel, home addition, whole-home renovation, custom home builder) in your service area, then retarget every visitor with Meta and YouTube video of the owner and real before-and-after reveals. We pair that with a strong website and project galleries, financing messaging where it applies, booking automation that books estimates 24/7, and fast follow-up so no high-value inquiry goes cold. These buyers research for weeks, so retargeting and follow-up matter as much as the first click.
A homeowner is about to hand a stranger tens of thousands of dollars and let them tear apart their house, so they buy on trust. Before-and-after video does three things at once: it proves the work is real, it shows the owner and crew so the homeowner feels like they already know you, and it lets them picture their own project. Static photos are easy to fake and easy to scroll past. A real transformation on video earns trust the moment it plays. We capture it on your job sites and run it across your ads, social, website, and Google Business Profile.
Construction is a trust purchase. A homeowner is choosing who works on their home and spending thousands to hundreds of thousands of dollars. They need to see the owner, see real job sites, and watch real customers get results before they call. Video delivers all of that in seconds. PELORA shoots on your job sites, then distributes that footage across paid ads, organic social, email, the website, project pages, Google Business Profile, YouTube, TikTok, and Reels. One day on site becomes months of content that runs across every channel a homeowner might touch.
Booking automation puts an instant link in front of every lead the moment they reach out so they can book an estimate 24/7, sends automatic reminders and confirmations, and follows up by text and email so no inquiry goes cold. Review automation then asks every happy homeowner for a Google review at the right moment, so your review count climbs every month. Most contractor leads arrive after hours or while you are on a job, and a lead that waits hours usually hires someone else. PELORA sets it up with Calendly and connects it to your CRM (GoHighLevel). Speed-to-lead and a steady stream of 5-star reviews are two of the highest-leverage fixes in contractor marketing.
PELORA Marketing is headquartered in Newport Beach, California, with roots in the Coachella Valley, where Preston grew up working on his father's concrete crews. We shoot on-site across Southern California, including Orange County, Los Angeles, San Diego, the Inland Empire, and the Palm Springs and Coachella Valley area, and we run marketing for remodelers, contractors, and home builders across the United States. Your service area is simply where we point the ads and the local SEO.
Honest timeline. Months 1 and 2 are the learning phase for Google and Meta ads, plus content production, the website or landing page build, and the CRM, booking, and review automation setup. Month 3 is usually the inflection point when ads exit the learning phase and cost per lead drops. Months 4 to 6 the system compounds: ads dialed in, retargeting active, reviews flowing, and follow-up closing jobs that used to slip. High-ticket builds have longer research cycles, so attribution windows matter. Anyone promising a flood of $100,000 jobs in week 2 is selling something other than the truth.
No honest agency guarantees a specific number of high-value jobs, and anyone who does is telling you what you want to hear. What we guarantee is the system: real video, ads matched to your job value, fast follow-up, a review engine, transparent reporting, and your ownership of the ad accounts with no markup on spend. We are also honest in the other direction. If your budget is too low for the value of the jobs you sell, we will tell you before you spend, because we would rather protect the relationship than take money on a plan that cannot work.
Book a strategy call. We will talk through your company, the jobs you want to grow, your goals, and which tier fits. No commitment on the call. If we are a fit, I will walk you through onboarding. If we are not, I will tell you honestly. Either way, you leave with a clear next step and an honest read on the numbers.
Created with AI, in-house. This is the level of cinematic ad creative we produce for remodelers, contractors, and home builders. On-brand, premium, and built to convert.
Book a strategy call. I'll walk through your company, your current marketing, the jobs you want, and exactly what would change in the first 90 days. No pitch deck. Just operator-to-operator strategy from someone who grew up in the trade.
Guides & Resources
Straight answers from the team that would run your marketing.