I'm Preston Durnford, founder of PELORA Marketing. I have launched and grown 20+ clinics across Orange County and Southern California. We do the marketing for cosmetic and high-value dental practices in Newport Beach, Corona del Mar, Costa Mesa, Laguna Beach, Irvine, Huntington Beach, and all of OC. Veneers, implants, full-arch, smile makeovers, Invisalign. We film the video, build the website, run the ads, and answer your leads. And we match your ad budget to the value of what you sell, so you never waste a dollar.
Orange County has a dentist on every corner. The practices that win the big cases (veneers, implants, full-arch) solve these three things before anyone else.
To a patient scrolling, a $40,000 smile-design artist and a $99 cleaning office look identical. Without real video of your work and your chairside manner, you compete on price. Trust is the only thing that pulls a high-ticket case to you.
The top reason dental ads "do not work" is spending too little for the value of the case. If you sell $30,000 full-arch cases but only spend $500 a month, the ads never get enough data to work. We size the budget to your numbers first.
Implant and veneer buyers research for weeks and inquire after hours. If the reply takes hours, they book the competitor who answered in seconds. Speed-to-lead and booking automation are where most practices quietly lose their best cases.
01 / Dentistry
Dentistry
A $30,000 full-arch case starts with a patient who already believes you. We build that belief everywhere they look: your doctors on video, your reviews, your site, your search results, then automate the follow-up so no inquiry goes cold.
Key benefitsVerified and public on Google. Not edited. Not paraphrased. Click any name to read it in full.
“Pelora Marketing does absolutely incredible work. Preston has a unique talent for capturing stories that feel authentic and powerful.”
“Whether he’s filming breathtaking drone footage, underwater ocean shots, or conducting interviews and client testimonials, the quality is always outstanding. Professional, creative, and passionate. Consistently exceed expectations.”
“It genuinely feels like working with someone who cares about where your business is going.”
“We hired Pelora Marketing to help us build our business from the ground up and it has been one of the best decisions we've made. Preston and his team designed our website, set up our automations, and built an organic growth strategy tailored specifically to us. We always feel heard. Every question gets a real answer and nothing gets glossed over. It genuinely feels like working with someone who cares about where your business is going. If you're an Orange County business owner looking for a team that actually shows up and delivers, look up Pelora Marketing. We can't recommend them enough!”
“When I met Preston, I instantly knew he was exactly what my brand had been missing.”
“I have struggled with my website and marketing since starting my business, and I often felt like people were more focused on financial gain than truly understanding the heart behind my brand. My business and its mission mean so much to me, my clients, and the families we serve, so finding the right person to bring that vision to life was incredibly important. When I met Preston, I instantly knew he was exactly what my brand had been missing. He understood the mission, believed in the vision, and brought back my confidence in marketing. He and his team have gone above and beyond in helping create a website and systems that truly reflect what my business stands for. My new site is now up, and my SEO, AEO, CRM, and overall marketing systems are being handled seamlessly. I could not be more grateful. They captured exactly what I wanted my business to portray while helping it operate more efficiently and professionally.”
“Amazing company run by an amazing human. I trust Pelora completely.”
“Amazing company run by an amazing human. I trust Pelora completely and appreciate all the work they've done for me! Could not recommend more highly!”
“One of my all-time favorite marketing agencies to work with. The videos they make are top notch.”
“One of my all time favorite marketing agency to work with. The videos they make are top notch, turning vision into real results. Great people.”
“An excellent experience working with PELORA. From the very beginning, their team demonstrated a strong commitment.”
“I had an excellent experience working with this Pelora. From the very beginning, their team demonstrated a strong understanding of what we needed and delivered work that exceeded expectations.”
“Their video content really stands out, high quality, authentic, and they know how to turn it into real results.”
“Pelora Marketing can help your business grow! Preston really pays attention to your needs and wants you to be successful! Definitely recommend them to anyone looking to grow their brand online.”
“It’s rare to find a partner that balances high-end creativity with a data-driven growth mindset.”
“Team PELORA builds marketing systems that actually deliver measurable results, high-quality video, paid ads, web design, and SEO at the highest level. They know exactly how to build immediate trust with potential customers from the very first touchpoint.”
“Marketing that feels intentional, professional, and results-driven.”
“Pelora brings a thoughtful approach to branding, digital marketing, and business visibility. What stands out most is the genuine effort to understand each client’s goals and create marketing that feels intentional, professional, and results-driven.”
“They delivered exactly what was promised, and the results exceeded my expectations.”
“Communication was clear, they delivered exactly what was promised, and the results exceeded my expectations. Highly recommend them to anyone looking for reliable and professional marketing services.”
“Hands-on, efficient, and a pleasure to work with.”
“Pelora is hands-on, efficient, and a pleasure to work with. They stay engaged throughout the process and consistently deliver. Highly recommend!”
From the first ad to a booked appointment, here is the work we handle. Run all of it for you, or build it with your team and train them to own it. Your call.
Carousel and image ads designed in-house, built to stop the scroll and convert, not just look pretty.
Real shoots with real cinema gear. Founder stories, client testimonials, and short-form built to sell.
Meta and Instagram build demand and brand recall. Google captures people already searching for you. Most businesses need both, so we run both.
We plan, shoot, edit, post, and engage. Your feed stays consistent and on-brand without you lifting a finger.
The algorithm is a level playing field now. Strong organic content can reach millions with almost no followers. We highly recommend it, and we make it for you.
Want it fully handled? We run the entire engine. Want to own it? We build the systems and train your team to operate them.
We handle everything. Strategy, creative, shooting, ads, posting, follow-up, and reporting. You focus on your clients, we run the engine.
Prefer to own your marketing? We set up the systems and train your team to run the exact same playbook we use every day.
Patients book the dentist they trust, not the cheapest one. Trust comes from seeing you: your face, your team, and real smile results. So we film it, then put it everywhere a patient looks.
Our team comes to your Newport Beach, Costa Mesa, or Irvine practice and shoots doctor interviews, procedure explainers, real smile-reveal stories (with written consent), and office tours. Cinema cameras, clean lighting, the premium look a high-ticket practice deserves. We film. You stay focused on patients.
One shoot day fuels Google and YouTube ads, Meta and Instagram, TikTok, YouTube Shorts, email newsletters, SMS, your homepage, every service page, every landing page, and every blog post. One video goes across every platform. The library compounds month over month.
Before a dollar goes to ads, we run the math on what you actually sell. A $2,000 veneer, a $5,000 implant, and a $35,000 full-arch case each demand a different budget. We will tell you the honest minimum, and we will tell you if you are not spending enough. We built a free calculator for exactly this.
We ship 10 to 30 ad creatives a month and let the data pick winners. Meta creative fatigues in 7 to 10 days, so fresh video shipping weekly is the only way to keep cost per consult low. The best 3 to 5 scale. The losers get killed. That is how an account reaches a healthy ROAS by month 3 or 4.
A new inquiry gets a personalized SMS in seconds, an email minutes later, and an instant booking link that books the consult 24/7, even after hours. Built with Calendly and connected to your CRM (GoHighLevel). Speed-to-lead under 60 seconds can lift conversion by up to 21x. High-value leads stop slipping.
A growing share of patients now ask ChatGPT, Perplexity, Claude, Google AI Overviews, and Bing Copilot for the best cosmetic dentist or implant practice near them. We optimize so your practice gets cited by name in those answers, not just in classic Google search.
Most agencies take any budget you offer and stay quiet. We do the opposite. The right ad spend is a function of the value of what you sell. Get that wrong and ads look broken when the real problem was math. So we model it together before you commit.
Plan ad spend as 10 to 20 percent of your new-patient revenue target. A practice chasing $100,000 a month in new high-value cases should expect to invest meaningful media behind it, not a token budget.
The platforms need about 50 conversions in a rolling window to exit the learning phase. Underspend for your case value and the algorithm never learns. That is why too-small budgets quietly fail.
Higher case value means you can pay more per consult and still win. A $35,000 full-arch case can absorb a far higher cost per lead than a $300 cleaning. That is the whole advantage of high-ticket dentistry.
If the budget cannot support the case value, we say so before you spend. We would rather protect the relationship than take money on a plan that cannot work. Transparent attribution, no markup on ad spend, your accounts.
Most practices shoot once for the website, then run dry. We design every shoot day to produce 20 to 40 pieces of distributed content across every platform that matters. One video, every channel.
Volume is the moat. Meta creative fatigues in 7 to 10 days, so winning ads get refreshed weekly. The Growth tier ($4,500/mo) produces 8 to 12 ad creatives per month plus organic content. The Scale tier produces 12 to 18 ad creatives per month plus a monthly shoot.
Here is the simple version. We make your practice look amazing online, help the right patients find you, and make sure none of them slip away. You stay focused on patients. We handle the rest.
A clean, fast website and simple booking pages, built to get your phone ringing.
Real video of you, your team, and real smile results. It builds trust before they call.
Instagram, TikTok, YouTube, Facebook. One filming day becomes a month of posts.
Friendly, automatic emails and texts that bring back patients who did not book yet.
Logo, colors, and style that make your practice feel as high-end as your work.
We run your Google Search and Performance Max, handle the targeting, and remarket every visitor already searching for veneers, implants, and more.
We run your Meta and Instagram ads with remarketing and manage your social, putting your best smile videos in front of the right local people.
An instant booking link, automatic reminders, and follow-up so a lead books the consult themselves, 24/7.
Real industry patterns from this year. We use AnswerThePublic by Neil Patel and AI tools (ChatGPT, Perplexity, Claude) to map what patients actually search for. Then we build the engine around it.
Real video beats photos by a wide margin. Patients trust seeing a real doctor and real smile results far more than stock photos. It is the number one thing that gets high-value cases to book. Source: Wistia Video Marketing Report 2025
Reviews decide who gets the call. Most patients read your Google reviews before they ever pick up the phone. More 5-star reviews means more booked consults. We collect them automatically. Source: BrightLocal Consumer Review Survey 2025
Answer fast, or lose the patient. Replying in under a minute can lift bookings in a big way. Our booking automation sends a booking link in seconds, day or night, so nobody slips away. Source: Lead Response Management Study
Most patients find you locally. Google Maps and "near me" searches drive most new dental inquiries. We make sure you show up for your city, not just nationally. Source: BrightLocal Local Search Report 2024
Big cases take weeks to decide. Implant and veneer patients compare for a while before booking. Following up with them (video plus reminders) wins the case others forget about. Source: Google high-consideration purchase research
More people now ask AI for a recommendation. Patients ask ChatGPT and Google AI "who is the best cosmetic dentist near me." We make sure your name is the one that comes up. Source: Search Engine Land AI Search coverage 2025
We do not guess. We combine human-led research, AI tools, and operator pattern recognition to map every query a prospective patient might type into Google, Instagram, or ChatGPT.
Maps the question-based long-tail patients actually ask. "How much are veneers in Newport Beach", "All-on-4 cost", "does a dental implant hurt", "best cosmetic dentist Orange County". We pull dozens per procedure.
ChatGPT, Perplexity, Claude. We ask the AI engines what they tell patients searching for cosmetic and implant dentistry in OC, then build content engineered to get cited by name.
Real data from your accounts about what queries already drive traffic and calls. We double down on what works, fix what underperforms, and claim the queries competitors are missing.
We map the top-ranking practices for every OC dental query, see what they cover and miss, and find where better content plus schema can outrank them.
Every page targets classic Google ranking (SEO), AI engine citations (AEO), and AI generative answers (GEO). FAQ schema, Speakable schema, BreadcrumbList, and LocalBusiness, all layered.
I have personally launched and scaled 20+ clinics across OC. I know which queries book real cases and which only look good in a spreadsheet. That intuition is built into the plan.
Headquartered in Newport Beach. I live ten minutes from Fashion Island. On-site for shoots and strategy across these communities.
Also serving Los Angeles, San Diego, and select practices nationally. Travel scheduled around monthly shoot days.
Ad spend is billed separately and paid directly to Google and Meta. We never mark up media. What we build comes down to your budget and the value of the cases you want to grow.
Single-location practice launching paid media. $3K-$10K monthly ad spend, sized to case value.
Where most OC cosmetic and implant practices land. $5K-$20K ad spend.
Implant and full-arch heavy, or two locations. $20K-$50K ad spend.
Want to automate the business itself? Beyond your plan, we build and deploy custom AI agents: an AI voice front desk that answers and books calls (built on Vapi), plus agents for sales follow-up, operations, and marketing. We scope it to exactly what you need. This is a separate build on top of your retainer.
Ask what we can automate →Everything a modern practice needs to grow, wired together as one system. On the creative side: a video shoot at your practice (doctors, team, patient experience) that fuels ads, social, and your website. On acquisition: Google Ads, Local Services Ads, and Meta campaigns tuned to your case values, plus a website or landing pages built to convert. On the follow-up side: your CRM (GoHighLevel or HubSpot) configured with pipelines, instant speed-to-lead text and email replies, appointment reminders, no-show recovery, reactivation campaigns for dormant patients, and automatic Google review requests after visits. On search: local SEO, Google Business Profile optimization, and AEO and GEO so AI assistants recommend you. You own every account, ad spend goes to the platforms with no markup, and it all reports into one monthly scorecard.
Yes, and for most practices it is the highest-ROI piece we install. Typical flows: an instant text and email the moment a new inquiry arrives (speed-to-lead is where most practices quietly lose implant cases), appointment confirmations and reminders that cut no-shows, a no-show recovery sequence, post-visit review requests timed to happy moments, recall and reactivation campaigns for patients who have not returned, and a monthly newsletter that keeps you top of mind. We build it in GoHighLevel or HubSpot, connect it to your practice calendar, and keep messaging compliant and PHI-free. Your front desk sees one clean pipeline instead of sticky notes.
PELORA runs the full system that fills high-value chairs. Video production (real doctors and patients on camera), paid advertising on Google and Meta, retargeting, social media across Instagram and TikTok, email and SMS automation, a website and landing pages that convert, booking automation that books consults 24/7, local SEO and Google Business Profile, AI search optimization (AEO and GEO), and Google Reviews automation. Everything connects so one shoot day fuels months of content. We focus on cosmetic and high-value dentistry, where the case value justifies real advertising.
Retainers start at $2,500/mo (Launch) and scale to $6,500/mo (Scale). Most single-location cosmetic and implant practices land on Growth at $4,500/mo. Ad spend is billed separately and paid directly to Google and Meta with no markup. Because dental cases are high value (a full veneer smile can be $12,000 to $40,000 and a full-arch case $20,000 to $50,000 per arch), recommended ad budgets run higher than commodity local services, usually $5,000 to $20,000 per month depending on what you want to grow.
It depends entirely on the value of what you sell. Plan ad spend as roughly 10 to 20 percent of your monthly new-patient revenue target, and make sure the budget is large enough for the platforms to gather about 50 conversions in a rolling window so they exit the learning phase. Underspend for your case value and the algorithm never learns, so you wrongly conclude ads do not work. We tell you the honest minimum before you spend a dollar, and we built a free calculator at peloramarketing.com/calculator to model it with you.
These are high-consideration, high-ticket decisions, so we lead with trust and education. Google Search and Performance Max on high-intent terms (dental implants, All-on-4, full-arch, missing teeth, denture alternative) in your cities, then retargeting every visitor with YouTube and Meta video of the doctor explaining the procedure and real patients (with consent) sharing before and after. We add a dedicated implant or All-on-4 landing page, financing messaging, booking automation to book consults 24/7, and speed-to-lead so no high-value inquiry goes cold. These buyers research for weeks, so follow-up matters as much as the first click.
Veneers and smile makeovers are bought emotionally. Patients need to see real smile transformations on people who look like them. We shoot real smile-reveal videos and doctor walkthroughs (with written consent) and distribute them across Reels, TikTok, YouTube Shorts, Meta ads, and your website. We layer in Google ads for high-intent veneer searches, financing messaging for the case value, and booking automation so consults get booked the moment interest is highest. Static before-and-after photos are easily filtered. A real reveal on video earns trust instantly.
Cosmetic dentistry is a trust purchase. People are choosing who works on their smile and spending thousands to tens of thousands of dollars. They need to see the doctor, feel the chairside manner, and watch real patients get results before they book. Video delivers all of that in seconds. We shoot one location day per month or quarter and distribute it across paid ads, organic social, email, SMS, the website, landing pages, blog posts, YouTube, TikTok, and Reels. One shoot becomes months of content.
Booking automation puts an instant, 24/7 booking link in front of every lead the moment they reach out, sends automatic reminders and confirmations, and follows up by text and email so no inquiry goes cold. Most high-value dental leads arrive after hours or while your team is with a patient, and a lead that waits hours usually books elsewhere. We set it up with Calendly and connect it to your CRM (GoHighLevel) so a new inquiry can book straight into your calendar in seconds, then a human takes over for the consult.
All of OC: Newport Beach, Corona del Mar, Costa Mesa, Laguna Beach, Huntington Beach, Irvine, Aliso Viejo, Mission Viejo, Lake Forest, Tustin, Dana Point, San Clemente, and surrounding communities. We also serve Los Angeles, San Diego, and select practices nationally. Headquartered in Newport Beach. Preston lives 10 minutes from Fashion Island and is on-site for shoots and strategy.
Honest timeline. Months 1-2 are the learning phase for ads, plus content production, the website or landing page build, and CRM and AI front-desk setup. Month 3 is usually the inflection point when ads exit the learning phase and cost per consult drops. Months 4-6 the system compounds: ads dialed in, retargeting active, reviews flowing, and follow-up closing cases that used to slip. High-ticket cases have longer research cycles, so attribution windows matter. Anyone promising a flood of $30,000 cases in week 2 is not telling the truth.
No honest agency guarantees a specific number of high-value cases. What we guarantee is the system: real video, compliant ads matched to your case value, fast follow-up, transparent reporting, and your ownership of the ad accounts with no markup on spend. We are also honest in the other direction. If your budget is too low for the value of what you sell, we will tell you before you spend, because we would rather protect the relationship than take money on a plan that cannot work.
Book a strategy call. We will talk through your practice, the cases you want to grow, your goals, and what tier fits. No commitment on the call. If we are a fit, I will walk you through onboarding. If we are not, I will tell you who in OC might be a better match. Either way, you leave with a clear next step and an honest read on the numbers.
Created with AI, in-house. This is the level of cinematic ad creative we produce for cosmetic and high-value dental brands. On-brand, premium, and built to convert.
Book a strategy call. I'll walk through your practice, your current marketing, the value of the cases you want, and exactly what would change in the first 90 days. No pitch deck. Just operator-to-operator strategy.
Guides & Resources
Straight answers from the team that would run your marketing.