What does marketing for an M&A advisor actually do?
It wins you mandates. Owners research advisors long before they raise their hand, so we build the assets they find: authority video, educational content about exits and valuation, strong reviews, and search visibility on Google and in AI assistants. Then we build the pipeline machinery: valuation-lead funnels that capture owners early and CRM follow-up that keeps them warm until they are ready to sell.
How do valuation funnels generate seller leads?
An owner curious about value is an owner starting the exit journey. A well-built valuation funnel offers a credible range assessment in exchange for real contact information, then follows up with genuinely useful content for months or years. When the owner is finally ready, the advisor who helped them understand value years earlier gets the call. It is the highest-intent seller lead source that exists.
Can you market listings confidentially?
Yes. Blind profile campaigns describe the opportunity, industry, size, geography, and financial shape, without identifying the company. We target the campaign to qualified buyer audiences, route inquiries through NDA gates, and hand your team a pipeline of vetted, curious buyers. Confidentiality is a design constraint we build around, not an afterthought.
What makes PELORA different for M&A practices?
We do deals ourselves. PELORA runs an acquisitions arm, our founder has sold three of his own businesses and raised over $15 million, so we understand mandates, buyer psychology, and process mechanics from the inside. The marketing we build reflects how sellers and buyers actually behave, not how a generic agency imagines they do.
What does it cost?
Retainers start at $2,500 per month, with most established practices between $4,500 and $6,500 per month depending on scope. Listing-specific campaigns are scoped per engagement. Ad spend goes directly to the platforms with no markup, and you own every account, list, and asset we build.
Which areas does PELORA serve?
PELORA Marketing is headquartered in Newport Beach, California. We work with M&A advisors, business brokers, and exit planners in Newport Beach, Costa Mesa, Irvine, Laguna Beach, Huntington Beach, and Anaheim, across Orange County, plus Los Angeles and San Diego, and with practices across the United States.
How do business brokers get more listings?
Listings follow trust. Owners choose the broker or advisor they already know or the one whose authority they kept encountering while quietly researching their exit: videos explaining the process, articles on valuation, strong reviews, and a visible track record. The highest-intent engine is a valuation funnel, a what-is-my-business-worth offer that captures owners months or years before they sell, paired with follow-up that keeps you top of mind. Buyer marketplaces bring buyers; mandates come from being the trusted name when the owner is finally ready. PELORA builds both sides.
How do I sell my business confidentially?
Confidential sales are marketed with blind profiles: a description of the industry, size, geography, and financial shape without naming the company. Qualified buyers sign an NDA before they learn the identity. A good advisor pairs blind profile campaigns with a maintained buyer list of PE firms, family offices, and strategics so competition forms quickly without exposure. If you are an owner reading this, that is the process a strong advisor runs. If you are the advisor, PELORA builds the blind profile campaigns, buyer lists, and NDA-gated funnels that make it work.
