I'm Preston Durnford, founder of PELORA Marketing. I have launched and grown 20+ clinics and care businesses across Orange County and Southern California. We do the marketing for medical weight loss and GLP-1 clinics across Newport Beach, Irvine, Costa Mesa, Los Angeles, and San Diego, plus telehealth programs nationally. We build the trust: real video of you and your team, a website patients believe, and a membership funnel that turns one consult into months of supervised results. So the right patients choose you.
Patients starting a GLP-1 program are trusting you with their health and their results. That trust is everything, and it is what most marketing gets wrong.
A patient choosing where to start semaglutide or tirzepatide is making a careful, personal decision. A logo and a price list are not enough. They need to see the clinician, hear how you supervise the program, and feel safe before they ever book.
Everyone has heard of GLP-1, but few understand how a real, supervised program works versus a sketchy online script. If you cannot explain the difference clearly and compliantly, they hesitate. We turn that confusion into simple, trustworthy education.
A single visit or a one-month script does not build a clinic. The money is in monthly programs and memberships with high lifetime value. Most clinics have no funnel to turn a first consult into a long-term member. We build that engine.
03 / Medical Weight Loss
Medical Weight Loss
The market exploded and so did the noise. Patients pick the clinic with real clinicians on camera, real reviews, and instant answers. We build exactly that, then automate the journey from inquiry to maintenance.
Key benefitsVerified and public on Google. Not edited. Not paraphrased. Click any name to read it in full.
“Pelora Marketing does absolutely incredible work. Preston has a unique talent for capturing stories that feel authentic and powerful.”
“Whether he’s filming breathtaking drone footage, underwater ocean shots, or conducting interviews and client testimonials, the quality is always outstanding. Professional, creative, and passionate. Consistently exceed expectations.”
“It genuinely feels like working with someone who cares about where your business is going.”
“We hired Pelora Marketing to help us build our business from the ground up and it has been one of the best decisions we've made. Preston and his team designed our website, set up our automations, and built an organic growth strategy tailored specifically to us. We always feel heard. Every question gets a real answer and nothing gets glossed over. It genuinely feels like working with someone who cares about where your business is going. If you're an Orange County business owner looking for a team that actually shows up and delivers, look up Pelora Marketing. We can't recommend them enough!”
“When I met Preston, I instantly knew he was exactly what my brand had been missing.”
“I have struggled with my website and marketing since starting my business, and I often felt like people were more focused on financial gain than truly understanding the heart behind my brand. My business and its mission mean so much to me, my clients, and the families we serve, so finding the right person to bring that vision to life was incredibly important. When I met Preston, I instantly knew he was exactly what my brand had been missing. He understood the mission, believed in the vision, and brought back my confidence in marketing. He and his team have gone above and beyond in helping create a website and systems that truly reflect what my business stands for. My new site is now up, and my SEO, AEO, CRM, and overall marketing systems are being handled seamlessly. I could not be more grateful. They captured exactly what I wanted my business to portray while helping it operate more efficiently and professionally.”
“Amazing company run by an amazing human. I trust Pelora completely.”
“Amazing company run by an amazing human. I trust Pelora completely and appreciate all the work they've done for me! Could not recommend more highly!”
“One of my all-time favorite marketing agencies to work with. The videos they make are top notch.”
“One of my all time favorite marketing agency to work with. The videos they make are top notch, turning vision into real results. Great people.”
“An excellent experience working with PELORA. From the very beginning, their team demonstrated a strong commitment.”
“I had an excellent experience working with this Pelora. From the very beginning, their team demonstrated a strong understanding of what we needed and delivered work that exceeded expectations.”
“Their video content really stands out, high quality, authentic, and they know how to turn it into real results.”
“Pelora Marketing can help your business grow! Preston really pays attention to your needs and wants you to be successful! Definitely recommend them to anyone looking to grow their brand online.”
“It’s rare to find a partner that balances high-end creativity with a data-driven growth mindset.”
“Team PELORA builds marketing systems that actually deliver measurable results, high-quality video, paid ads, web design, and SEO at the highest level. They know exactly how to build immediate trust with potential customers from the very first touchpoint.”
“Marketing that feels intentional, professional, and results-driven.”
“Pelora brings a thoughtful approach to branding, digital marketing, and business visibility. What stands out most is the genuine effort to understand each client’s goals and create marketing that feels intentional, professional, and results-driven.”
“They delivered exactly what was promised, and the results exceeded my expectations.”
“Communication was clear, they delivered exactly what was promised, and the results exceeded my expectations. Highly recommend them to anyone looking for reliable and professional marketing services.”
“Hands-on, efficient, and a pleasure to work with.”
“Pelora is hands-on, efficient, and a pleasure to work with. They stay engaged throughout the process and consistently deliver. Highly recommend!”
From the first ad to a booked appointment, here is the work we handle. Run all of it for you, or build it with your team and train them to own it. Your call.
Carousel and image ads designed in-house, built to stop the scroll and convert, not just look pretty.
Real shoots with real cinema gear. Founder stories, client testimonials, and short-form built to sell.
Meta and Instagram build demand and brand recall. Google captures people already searching for you. Most businesses need both, so we run both.
We plan, shoot, edit, post, and engage. Your feed stays consistent and on-brand without you lifting a finger.
The algorithm is a level playing field now. Strong organic content can reach millions with almost no followers. We highly recommend it, and we make it for you.
Want it fully handled? We run the entire engine. Want to own it? We build the systems and train your team to operate them.
We handle everything. Strategy, creative, shooting, ads, posting, follow-up, and reporting. You focus on your clients, we run the engine.
Prefer to own your marketing? We set up the systems and train your team to run the exact same playbook we use every day.
Here is the simple version. We make you look trustworthy and premium, help patients find you, and make sure no inquiry slips away. You focus on care. We handle the rest.
A clean, premium website and simple booking pages, built to make weight loss patients feel safe choosing you.
Real video of the clinician and team explaining medical weight loss. Nothing builds trust faster.
A funnel that guides a first consult, labs, or body composition scan into a monthly program or membership with high lifetime value.
Warm, automatic emails and texts that keep prospects and members close until the moment they book again.
Logo, colors, and style that make your clinic feel as professional and trustworthy as the care you give.
We run your Google Search and Performance Max, handle the targeting, and remarket every visitor, so you show up the moment patients search for semaglutide, tirzepatide, or medical weight loss near you.
We run your Meta and Instagram ads with remarketing and manage your social, so one filming day becomes a month of posts and ads that keep you visible to local patients and telehealth prospects.
An instant booking link, automatic reminders, and follow-up so a lead books the consult themselves, even at 2am.
A weight loss member is high-value over a full program, so the marketing math is different from one-off local services. We model what a new member is worth to you first, then build a plan that fits. If your budget is too low to work, we tell you before you spend.
Your patients are high-value, so you can invest to win them. A single weight loss member or program buyer can be worth far more over months of care than a typical local lead. That high lifetime value is the whole advantage of this category, and we build the plan around it.
Programs and memberships are where the money is. A first consult pays a little. A retained member on a monthly program pays for months. We invest in the funnel that turns one visit into an ongoing relationship.
Trust beats discounts every time. Patients are not just shopping on price for their health. Real video, reviews, and a credible, medical brand win the patient, not a coupon.
We are transparent, always. No markup on ad spend, you own your accounts, and you get clear reporting. If the budget cannot support the goal, we say so before you spend a dollar.
Real patterns from this category. We use AnswerThePublic and AI tools (ChatGPT, Perplexity, Claude) to map what weight loss patients actually search for, then build the plan around it.
Real video earns trust faster than anything. Patients choose the clinician they can see and believe. A founder video out-converts stock photos by a wide margin in medical categories. Source: Wistia Video Marketing Report 2025
Education converts the curious. Most patients have heard of GLP-1 but do not understand how a supervised program works. Clear, simple explainer content turns curiosity into booked consults. Source: Think with Google healthcare research
Reviews decide who gets the call. Most patients read reviews before they ever reach out. More 5-star reviews means more inquiries. We collect them automatically. Source: BrightLocal Consumer Review Survey 2025
Answer fast, or lose the patient. Replying to an inquiry in under a minute dramatically raises the odds of booking. Our booking automation sends a booking link in seconds, day or night. Source: Lead Response Management Study
Compliant claims perform better. Hype and "lose 30 pounds fast" promises get ads rejected and scare off serious patients. Careful, honest messaging wins patients and keeps you compliant. Source: Google and Meta health advertising policies 2025
More people now ask AI for a recommendation. Patients ask ChatGPT and Google AI "best medical weight loss clinic near me." We make sure your name is the one that comes up. Source: Search Engine Land AI Search coverage 2025
Headquartered in Newport Beach. On-site for shoots and strategy across these communities and cities.
Also serving telehealth weight loss programs nationally. Travel scheduled around monthly shoot days.
Ad spend is billed separately and paid directly to Google and Meta. We never mark up media. What we build comes down to your budget and your goals.
A newer medical weight loss clinic getting found and building trust online.
Where most single-location weight loss clinics land.
Multi-location growth, telehealth, or several service lines.
Want to automate the business itself? Beyond your plan, we build and deploy custom AI agents: an AI voice front desk that answers and books calls (built on Vapi), plus agents for sales follow-up, operations, and marketing. We scope it to exactly what you need. This is a separate build on top of your retainer.
Ask what we can automate →A full patient acquisition and retention engine. Creative: your clinicians on video explaining the program, safety, and results honestly, the single strongest differentiator from the telehealth pill mills. Acquisition: compliant Google and Meta campaigns, GLP-1 and program landing pages that answer cost and eligibility questions before the call. Follow-up: CRM pipelines with instant text-back, consult scheduling, pre-visit intake reminders, weekly check-in and refill reminder flows, plateau support content, and review requests at milestone moments. Search: local SEO plus AEO and GEO so when someone asks an AI assistant about medical weight loss near them, your clinic is the answer. You own every account and every list.
Yes, and in this vertical retention IS the business model. We automate the whole journey: speed-to-lead response the moment someone inquires, consult confirmations, program onboarding sequences, weekly weigh-in and medication reminder flows, refill alerts that protect recurring revenue, re-engagement campaigns for patients who pause, and celebration messages at milestones that trigger referrals and reviews. All built in your CRM with consent-based, PHI-free marketing lists and messaging your compliance reviewer can approve.
We build the full system that brings in patients and turns them into long-term members: real video of the founder and team, a website that earns medical trust, a membership and program funnel that drives high lifetime value, compliant Google and Meta ads for patients searching for semaglutide, tirzepatide, and metabolic health programs, local SEO and Google Business Profile, automated booking and follow-up with Calendly and a CRM, and AI search optimization (AEO and GEO). This is a trust-driven medical category, so everything is built to make a patient feel confident and safe choosing you.
By education and trust, not hype. Most patients have heard of GLP-1 but do not fully understand how a real, supervised program works, so we use clear video and simple explainers that describe what semaglutide and tirzepatide are, who they are for, and what to expect, while keeping every claim careful and compliant. We pair that education with the clinician on camera, real reviews, and a clean website so the patient feels safe booking. We never promise specific pounds lost or use unproven claims. The goal is to make a serious patient comfortable enough to start, then guide them into a membership or program.
Carefully and conservatively. GLP-1 and prescription weight-loss advertising is heavily scrutinized, so we avoid unproven claims, we never promise a specific number of pounds, and we keep language focused on a supervised medical program and what the patient can expect. We follow Google and Meta health advertising policies, we are careful with brand-name and compounded medication references, we avoid before-and-after promises that platforms reject, and we keep prescription messaging within compliant bounds. We work with your medical team so the marketing matches what you can responsibly stand behind. Honest, compliant marketing also performs better, because patients are wary of weight-loss hype.
A membership is the engine of a weight loss clinic, because it turns one consult into months of supervised care. We design the offer and the funnel so a first visit (a consult, labs, or a body composition scan) leads naturally into a monthly program or membership. We use video to explain the value of ongoing supervision and follow-up, we build landing pages and email and SMS sequences that present the program clearly, and we set up the CRM so members stay on plan and re-engage. We market the outcome of the relationship, not a single injection, because the lifetime value of a member is what makes the whole plan work.
Yes, more than almost any other category. Patients starting a GLP-1 program are trusting you with their health and their results, and they are choosing who to believe. Seeing the clinician on camera, hearing how the team supervises a weight loss program, and watching the professionalism builds trust faster than any text. We film one location day and turn it into months of content: a founder story, short explainers about semaglutide, tirzepatide, and metabolic health, and clean, premium b-roll for your website, ads, social, email, and membership funnel.
Weight loss patients have often been burned by gimmicks, so we win them with credibility, not pressure. Real founder video, a clean medical website, verified reviews, clear and honest education, and careful compliant claims all signal that you are a real, supervised, serious choice. We also make the experience feel discreet and judgment-free from the first click. Patients are not just shopping on price, they are choosing who they believe will actually help them, so we build everything to earn that belief.
Medical weight loss and GLP-1 clinics across Newport Beach, Corona del Mar, Newport Coast, Irvine, Costa Mesa, Laguna Beach, all of Orange County, Los Angeles, and San Diego, plus telehealth weight loss programs nationally. Headquartered in Newport Beach. Preston lives 10 minutes from Fashion Island and is on-site for shoots and strategy.
Honest timeline. Months 1-2 are setup: website, video shoot, membership funnel, CRM and booking automation, and the start of ads. Month 3 is usually when search and ads settle and the first members start coming through the funnel. Months 4-6 the system compounds: reviews flowing, programs filling, follow-up closing inquiries that used to slip. Because weight loss patients are high-value over a full program and trust takes time to build, the program rewards consistency. Anyone promising a flood of patients in week 2 is not telling the truth.
It depends on the value of a patient. Weight loss members and program buyers are high-value over months of supervised care, so the math is different from one-off services. We model what a new member is worth, then size the budget so ads have enough data and the funnel has enough volume to fill programs. Retainers start at $2,500/mo and most single-location clinics land at $4,500/mo. No markup on ad spend, and you own your accounts. We tell you the honest minimum before you spend.
No honest agency guarantees a specific number of patients. What we guarantee is the system: real video, a trustworthy website, a working membership funnel, compliant ads matched to your patient value, fast follow-up, transparent reporting, and your ownership of the accounts with no markup on ad spend. We are also honest in the other direction. If your budget is too low for the value of what you provide, we will tell you before you spend.
Book a strategy call. I'll walk through your clinic, your current marketing, your membership offer, and exactly what would change in the first 90 days. No pitch deck. Just operator-to-operator strategy.
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Straight answers from the team that would run your marketing.