I'm Preston Durnford, founder of PELORA Marketing. I have launched and grown 20+ clinics and care businesses across Orange County and Southern California. We do the marketing for men's wellness, TRT, and hormone optimization clinics across Newport Beach, Corona del Mar, Irvine, Costa Mesa, Huntington Beach, Laguna Beach, Los Angeles, and San Diego. We build the trust: real video of you and your team, a website that converts, and compliant ads that respect Meta and Google health policies. So the right men choose you and stay for years.
Men want to feel better and they want a clinic they can trust. The hard part is getting in front of them without breaking ad rules, and keeping them as members once they start.
Meta and Google restrict testosterone and hormone ads. Name the drug or promise results and you get disapproved, or your whole account gets flagged. You need copy and landing pages that pass review while still speaking to the men you want.
A man choosing a TRT or hormone clinic wants to know it is legitimate, medical, and safe. A logo and a price are not enough. He needs to see the provider, understand the process, and feel confident before he books.
One consult is not the win. A member who stays on a program for years is. Most clinics have no real system to follow up, drive refills and re-tests, and keep men engaged. We build that engine.
04 / Men's Wellness & TRT
Men's Wellness & TRT
He researched for months before he called anyone. We make sure what he finds is you: straight-talking video, real reviews, clear pricing, then follow up with the discretion this vertical demands.
Key benefitsVerified and public on Google. Not edited. Not paraphrased. Click any name to read it in full.
“Pelora Marketing does absolutely incredible work. Preston has a unique talent for capturing stories that feel authentic and powerful.”
“Whether he’s filming breathtaking drone footage, underwater ocean shots, or conducting interviews and client testimonials, the quality is always outstanding. Professional, creative, and passionate. Consistently exceed expectations.”
“It genuinely feels like working with someone who cares about where your business is going.”
“We hired Pelora Marketing to help us build our business from the ground up and it has been one of the best decisions we've made. Preston and his team designed our website, set up our automations, and built an organic growth strategy tailored specifically to us. We always feel heard. Every question gets a real answer and nothing gets glossed over. It genuinely feels like working with someone who cares about where your business is going. If you're an Orange County business owner looking for a team that actually shows up and delivers, look up Pelora Marketing. We can't recommend them enough!”
“When I met Preston, I instantly knew he was exactly what my brand had been missing.”
“I have struggled with my website and marketing since starting my business, and I often felt like people were more focused on financial gain than truly understanding the heart behind my brand. My business and its mission mean so much to me, my clients, and the families we serve, so finding the right person to bring that vision to life was incredibly important. When I met Preston, I instantly knew he was exactly what my brand had been missing. He understood the mission, believed in the vision, and brought back my confidence in marketing. He and his team have gone above and beyond in helping create a website and systems that truly reflect what my business stands for. My new site is now up, and my SEO, AEO, CRM, and overall marketing systems are being handled seamlessly. I could not be more grateful. They captured exactly what I wanted my business to portray while helping it operate more efficiently and professionally.”
“Amazing company run by an amazing human. I trust Pelora completely.”
“Amazing company run by an amazing human. I trust Pelora completely and appreciate all the work they've done for me! Could not recommend more highly!”
“One of my all-time favorite marketing agencies to work with. The videos they make are top notch.”
“One of my all time favorite marketing agency to work with. The videos they make are top notch, turning vision into real results. Great people.”
“An excellent experience working with PELORA. From the very beginning, their team demonstrated a strong commitment.”
“I had an excellent experience working with this Pelora. From the very beginning, their team demonstrated a strong understanding of what we needed and delivered work that exceeded expectations.”
“Their video content really stands out, high quality, authentic, and they know how to turn it into real results.”
“Pelora Marketing can help your business grow! Preston really pays attention to your needs and wants you to be successful! Definitely recommend them to anyone looking to grow their brand online.”
“It’s rare to find a partner that balances high-end creativity with a data-driven growth mindset.”
“Team PELORA builds marketing systems that actually deliver measurable results, high-quality video, paid ads, web design, and SEO at the highest level. They know exactly how to build immediate trust with potential customers from the very first touchpoint.”
“Marketing that feels intentional, professional, and results-driven.”
“Pelora brings a thoughtful approach to branding, digital marketing, and business visibility. What stands out most is the genuine effort to understand each client’s goals and create marketing that feels intentional, professional, and results-driven.”
“They delivered exactly what was promised, and the results exceeded my expectations.”
“Communication was clear, they delivered exactly what was promised, and the results exceeded my expectations. Highly recommend them to anyone looking for reliable and professional marketing services.”
“Hands-on, efficient, and a pleasure to work with.”
“Pelora is hands-on, efficient, and a pleasure to work with. They stay engaged throughout the process and consistently deliver. Highly recommend!”
From the first ad to a booked appointment, here is the work we handle. Run all of it for you, or build it with your team and train them to own it. Your call.
Carousel and image ads designed in-house, built to stop the scroll and convert, not just look pretty.
Real shoots with real cinema gear. Founder stories, client testimonials, and short-form built to sell.
Meta and Instagram build demand and brand recall. Google captures people already searching for you. Most businesses need both, so we run both.
We plan, shoot, edit, post, and engage. Your feed stays consistent and on-brand without you lifting a finger.
The algorithm is a level playing field now. Strong organic content can reach millions with almost no followers. We highly recommend it, and we make it for you.
Want it fully handled? We run the entire engine. Want to own it? We build the systems and train your team to operate them.
We handle everything. Strategy, creative, shooting, ads, posting, follow-up, and reporting. You focus on your clients, we run the engine.
Prefer to own your marketing? We set up the systems and train your team to run the exact same playbook we use every day.
Here is the simple version. We make you look trustworthy and professional, help the right men find you, and make sure no lead or member slips away. You focus on care. We handle the rest.
A clean, credible website and simple booking pages, built to make men feel safe starting a program with you.
Real video of the provider and team explaining TRT, hormones, and your program. Nothing builds trust faster.
We build the offer, the onboarding, and the follow-up that keeps men on their program month after month.
Automatic emails and texts that book consults, remind members about refills and re-tests, and keep them engaged.
Logo, colors, and style that make your clinic feel as professional, masculine, and trustworthy as it is.
We run your Google Search and Performance Max, handle the targeting, and remarket every visitor searching for TRT, low testosterone help, or a men's clinic near you.
We run your Meta and Instagram ads with remarketing and manage your social, so one filming day becomes a month of posts and compliant ads that keep you visible to local men.
An instant booking link, automatic reminders, and follow-up so a lead books the consult themselves, even at 2am.
A men's wellness member has high lifetime value, because they stay on a program month after month. That changes the math. We model what a new member is worth to you first, then build a plan that fits. Because the value is high, the spend can be aggressive. If your budget is too low to work, we tell you before you spend.
Members have high lifetime value, so you can spend to win them. A man who stays on TRT or a hormone program for years is worth far more than a single visit. That is the advantage of this category, and we build the plan around it.
Retention is the cheapest growth. Keeping a member through refills, re-tests, and good follow-up costs far less than finding a new one. We invest in the follow-up engine first.
Trust beats discounts every time. Men are not picking a hormone clinic on price alone. Real video, reviews, and a credible, clinical brand win the member, not a coupon.
We are transparent, always. No markup on ad spend, you own your accounts, and you get clear reporting. If the budget cannot support the goal, we say so before you spend a dollar.
Real patterns from this category. We use AnswerThePublic and AI tools (ChatGPT, Perplexity, Claude) to map what men actually search for, then build the plan around it.
Symptom-first ads pass review and convert. Naming the drug gets ads disapproved. Speaking to how men feel (low energy, poor sleep, weight gain) stays compliant and still pulls high-intent prospects. Source: Google Ads healthcare and medicines policy guidance
Real video earns trust faster than anything. Men want to see the provider and understand the process before they book. A provider video out-converts stock photos by a wide margin in health categories. Source: Wistia State of Video Report 2025
Reviews decide who gets the consult. Most men read reviews before they reach out. More 5-star reviews means more booked consults. We collect them automatically. Source: BrightLocal Consumer Review Survey 2025
Local search drives the best leads. "TRT near me" and "men's clinic [city]" convert higher than any other traffic. We make sure you show up across your cities. Source: BrightLocal Local Search Industry Report 2024
GLP-1 and TRT cross-sell raises member value. Many men come in for weight loss and add hormones, or the reverse. One trusted team and one program lifts lifetime value. Source: Industry men's health and GLP-1 market analysis 2025
More men now ask AI for a recommendation. Men ask ChatGPT and Google AI "best TRT clinic near me." We make sure your name is the one that comes up. Source: Search Engine Land AI Search coverage 2025
Headquartered in Newport Beach. On-site for shoots and strategy across these communities and cities.
Also serving select men's wellness clinics nationally. Travel scheduled around monthly shoot days.
Ad spend is billed separately and paid directly to Google and Meta. We never mark up media. What we build comes down to your budget and your goals.
A newer men's wellness clinic getting found and building trust online.
Where most single-location TRT and hormone clinics land.
Multi-city growth or several service lines (TRT, GLP-1, peptides).
Want to automate the business itself? Beyond your plan, we build and deploy custom AI agents: an AI voice front desk that answers and books calls (built on Vapi), plus agents for sales follow-up, operations, and marketing. We scope it to exactly what you need. This is a separate build on top of your retainer.
Ask what we can automate →The whole engine, built for how men actually buy. Creative: providers on camera answering the questions men Google at midnight: symptoms, labs, protocols, cost. Acquisition: compliant Google and Meta campaigns with landing pages that give straight answers and easy booking. Follow-up: CRM pipelines with instant, discreet text-back, consult scheduling, lab reminder flows, refill and protocol check-in sequences, and reactivation campaigns. Search: local SEO plus AEO and GEO so AI assistants surface your clinic for TRT and hormone queries in your cities. Everything reports into one monthly scorecard, and you own every account.
Yes, with discretion as the design rule. Flows we typically build: instant response to new inquiries, consult confirmations, new-patient onboarding that sets expectations on labs and timelines, refill and lab-due reminders that protect recurring revenue, quiet re-engagement for lapsed patients, and educational drips that keep skeptical prospects warm for weeks until they book. Built in GoHighLevel or HubSpot, consent-based, PHI-free, and worded so nothing embarrassing ever lands in an inbox preview.
We build the full system that brings men into your TRT, hormone, or men's health clinic and turns them into long-term members: real video of the provider and team, a website that earns trust and converts, compliant Google and Meta advertising, local SEO and Google Business Profile, automated booking and follow-up with Calendly and a CRM, and AI search optimization (AEO and GEO). Everything is built to make a man feel confident booking a consult and staying on a program.
We market the outcome and the experience, not the drug. Meta and Google have strict health policies, so we lead with how men feel (low energy, poor sleep, weight gain, low drive) and present your clinic as a licensed medical provider with a real consult and lab work. We avoid before-and-after promises, off-label claims, and language that targets a personal health condition. We keep your ad account safe with copy and landing pages that pass review, while still speaking honestly to the men you want.
Yes, but it takes care. Both platforms restrict hormone and testosterone advertising, and ads that name the drug or promise results often get disapproved or flag the account. The way through is symptom-first, education-first advertising from a licensed provider, with compliant copy and landing pages. We also lean hard on channels that are not policy-restricted: local SEO, Google Business Profile, reviews, organic video, and email. Most clinics get the best, safest results from a blend, not paid social alone.
Memberships are where men's wellness clinics make their money, so we build for retention, not just the first sale. We position the program clearly (what is included, the monthly price, the labs, the provider access), make the first month easy to start, then use email and SMS to drive refills, re-tests, and check-ins. Real video of the provider explaining the program builds trust before the consult. The goal is a member who stays for years, because that is what makes the marketing math work.
It depends on what a member is worth. Men's wellness members have high lifetime value because they stay on a program month after month, so you can spend aggressively to acquire them and still profit. We model what a new member is worth, then size the budget so ads have enough data and follow-up has enough activity. Retainers start at $2,500/mo and most single-location clinics land at $4,500/mo. No markup on ad spend, and you own your accounts. We tell you the honest minimum before you spend.
Yes, more than almost anything else. Men want to see the provider, understand the process, and feel that the clinic is legitimate before they book. Seeing the doctor on camera explain how TRT works, what the labs show, and how the program runs builds trust faster than any text. We film one location day and turn it into months of content: a provider story, short explainers that answer common questions, and clean b-roll for your website, ads, social, and email.
Yes, and it pairs well with hormone optimization. Many men come in for weight loss and stay for TRT, or the reverse. We market GLP-1 and medical weight loss the same compliant way: licensed-provider language, symptom and goal focused, no exaggerated promises or before-and-after claims that violate ad policy. We position it as one medical program from one trusted team, which raises the value of each member and keeps your follow-up simple.
Men's wellness, TRT, and hormone clinics across Newport Beach, Corona del Mar, Irvine, Costa Mesa, Huntington Beach, Laguna Beach, Los Angeles, and San Diego, plus select clinics nationally. Headquartered in Newport Beach. Preston lives 10 minutes from Fashion Island and is on-site for shoots and strategy.
Honest timeline. Months 1-2 are setup: website, video shoot, CRM and booking automation, and the start of compliant ads. Month 3 is usually when search and ads settle and consults start booking steadily. Months 4-6 the system compounds: reviews flowing, members staying on programs, follow-up driving refills and re-tests. Because the value is in retained members, the program rewards consistency. Anyone promising a flood of members in week 2 is not telling the truth.
No honest agency guarantees a specific number of patients or members, and anyone who does is telling you what you want to hear. What we guarantee is the system: real video, a website that converts, compliant ads matched to your member value, fast follow-up, transparent reporting, and your ownership of the accounts with no markup on ad spend. We are also honest in the other direction. If your budget is too low for the value of a member, we will tell you before you spend.
Created with AI, in-house. This is the level of cinematic ad creative we produce for men's wellness and TRT brands. On-brand, premium, and built to convert.
Book a strategy call. I'll walk through your clinic, your current marketing, your membership offer, and exactly what would change in the first 90 days. No pitch deck. Just operator-to-operator strategy.
Guides & Resources
Straight answers from the team that would run your marketing.