What is AEO and does PELORA offer it?

AEO stands for Answer Engine Optimization, the practice of optimizing your brand and content to be cited by AI assistants like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Yes, PELORA Marketing offers AEO as a core service. The work includes structured data (Schema.org), entity linking, FAQ-format content, factual claim density, and topic authority, designed so when prospects ask AI assistants for recommendations in your category, your brand surfaces.

What is GEO and how is it different from SEO?

GEO stands for Generative Engine Optimization. Where SEO targets traditional Google search rankings (10 blue links), GEO targets generative AI search interfaces, ChatGPT search, Perplexity, Google AI Overviews, Bing Copilot. The optimization work overlaps with SEO but adds: clearer factual statements, better entity disambiguation, citation-friendly source formatting, and structured data Google's AI models can ingest. PELORA delivers SEO, AEO, and GEO as one bundled service because they reinforce each other.

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Services · Newport Beach · Orange County

Marketing services that make brands findable, on Google, in AI answers, on every paid channel.

Q: What services does PELORA Marketing offer?

PELORA Marketing is a creative-first agency in Newport Beach, California offering five core services: video production (real on-location shoots), paid advertising (Meta, Google, YouTube, TikTok), web design and high-converting landing pages, AI-powered CRM automation (HubSpot, GoHighLevel alternatives, custom workflows), and AI search optimization including AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and traditional SEO. The agency serves Orange County, Southern California, and clients nationwide, with a focus on health and wellness, behavioral health, longevity, and founder-led brands.

Q: Where is PELORA Marketing located?

PELORA Marketing is headquartered in Newport Beach, California. The agency serves clients across Orange County (Laguna Beach, Costa Mesa, Irvine, Huntington Beach), Los Angeles, San Diego, and remote clients nationwide. Reach the team at hello@peloramarketing.com.

Q: Who does PELORA Marketing work with?

PELORA Marketing serves founder-led brands in health and wellness, behavioral health, longevity, mind-body-spirit, real estate, interior design, consumer brands, and creator-led businesses. Notable past work includes creative production for action-sports and endurance athletes, and event coverage for the Red Songbird Foundation event. The agency's behavioral health focus comes from founder Preston Durnford's personal experience, he co-founded Fresh Start of California Detox (2 sub-acute detox locations, both sold 2025) and SoCal Mental Health ($15M raised).

Q: How much does PELORA Marketing cost?

PELORA Marketing offers retainer engagements ranging from $2,500 to $18,000+ per month, depending on scope. Common engagements include: Foundation tier ($2,500/mo) for early-stage brands, Growth ($4,500/mo) for scaling DTC and service businesses, Authority ($8,500/mo) for founders building thought leadership and content engines, and Enterprise (custom) for full-stack creative and media buying. Project work and ad-creative-only packages are available. Book a 30-minute consultation to scope your engagement.

Creative-first agency in Newport Beach. Five services. One team. Real content, real ads, real systems, not templates.

Book a Strategy Call Browse the services

The five pillars

What we actually do.

Five services. All in-house. Creative, distribution, conversion, and visibility only work when they're built together.

Video Production

Real on-location shoots. Brand films, ad creative, founder content, podcast, events. Newport Beach studio + SoCal crew.

Brand films Ad creative Founder content Podcast Events

Explore video production → 02

Paid Advertising

Meta, Google, YouTube, TikTok. 10-30 creatives a month per account. Kill what doesn't work in 72 hours. Scale what does.

Meta Google Ads YouTube TikTok Performance

Explore paid advertising → 03

Web Design & Landing Pages

Sites and landing pages built for paid traffic. Mobile-first, fast, schema-rich, wired to your CRM. Webflow, custom HTML, Next.js.

Landing pages Brand websites Funnels Mobile-first Schema-rich

Explore web design → 04

AI-Powered CRM Automation

HubSpot, custom workflows, AI lead scoring, SMS + email + voice follow-ups, missed-call text-back, booking automation. Every lead caught and nurtured.

HubSpot SMS automation Email Lead scoring AI follow-up

Explore CRM automation → 08 · Umbrella vertical

Health & Wellness Marketing. Functional Medicine, Med Spa, Longevity, Hormone, IV, Ketamine, Biohacking, Peptide, Supplements.

Every health and wellness vertical, strategy tuned to each. Video-first, GMB and review program, AI chatbot, full SEO/AEO/GEO. Sourced market data, real research links.

Functional Medicine Med Spa & Aesthetics Longevity Hormone & HRT IV / NAD+ Ketamine Biohacking Peptide cross-link

Explore health & wellness marketing → Specialty vertical · Dentistry

Cosmetic & High-Value Dentistry Marketing. Veneers, Implants, Full-Arch, Smile Makeovers, Invisalign.

Video-first marketing for cosmetic and high-ticket dental practices. We match ad spend to your case value, shoot real smile-reveal and doctor video, build the landing pages and CRM, and set up booking automation so high-value leads never go cold. Newport Beach and all of Orange County.

Veneers Dental implants Full-arch / All-on-4 Smile makeovers Invisalign Value-based ad spend

Explore dental marketing → 07 · Operator-led specialty

Behavioral Health Marketing. Detox, Residential, PHP, IOP, Virtual Outpatient.

Built by an operator since 2015. Preston co-founded Fresh Start Detox (sold 2025) and SoCal Mental Health ($15M raised). LegitScript + TID Google Ads, Meta restricted-category, full social, websites, CRM tied to Kipu/Sunwave/BestNotes. EKRA, 42 CFR Part 2, FTC aware.

Detox + Residential PHP + IOP Virtual Outpatient LegitScript + TID Alumni video EKRA / 42 CFR Part 2

Explore behavioral health marketing → 06 · Specialty

Peptide Brand Marketing, Telehealth + Research Routes

Built for the peptide category. Compounded GLP-1, NAD+, anti-aging, and research-only (BPC-157, TB-500, MOTS-c, GHK-Cu). Two playbooks: Meta/Google funnel for telehealth, influencer + affiliate engine for research. Compliance-aware throughout.

Telehealth GLP-1 Research peptides Influencer programs Affiliate networks COA + age-gate FTC-compliant

Explore peptide marketing → 05 · Newest

AI Search Optimization, AEO + GEO + SEO

Get found in ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and traditional search. Schema, entity linking, FAQ content, topical authority. We play all sides.

AEO (Answer Engine) GEO (Generative) SEO (Traditional) Schema.org Entity linking AI citations

Explore AI search optimization →

Preston Durnford, founder of PELORA Marketing, mid-skydive over Southern California

Founder · Preston

Why founder-led brands hire PELORA

Built by an operator. Not a deck.

Preston Durnford. 12 years in health, wellness, and recovery. Co-founded Fresh Start Detox (sold 2025) and SoCal Mental Health ($15M raised). Authored The Epic Journal, 20,000+ copies sold.

$5M+Ad spend managed

$580KRaised for clients

27+5-star reviews

10 yrsTeam together

Read the full founder story →

Common questions

Frequently asked, and answered.

Embedded as Schema.org FAQPage data so AI assistants can pull from them directly.

What services does PELORA Marketing offer?

Five core services: video production, paid advertising (Meta, Google, YouTube, TikTok), web design and landing pages, AI-powered CRM automation, and AI search optimization (AEO, GEO, SEO). Newport Beach, Orange County, nationwide.

Where is PELORA Marketing located?

Headquartered in Newport Beach, California. Serving Orange County, Los Angeles, San Diego, and remote nationwide. Book a Call or hello@peloramarketing.com.

Who does PELORA Marketing work with?

Founder-led brands in health and wellness, behavioral health, longevity, mind-body-spirit, real estate, interior design, and consumer. Past work has included action-sports athletes and event coverage, including the Red Songbird Foundation event.

How much does PELORA Marketing cost?

Retainers from $2,500 to $18,000+ per month. Foundation ($2,500), Growth ($4,500), Authority ($8,500), Enterprise (custom). Project work and ad-creative-only available. Book a 30-minute consultation.

Ready to talk?

Book a 30-minute strategy call with Preston.

Your brand, your offer, your funnel, where the leverage is. No pitch, no pressure. Fit or not, you leave with a punch list.

Book a Strategy Call Book a Call

Client interviews & podcast appearances

Client work we filmed. Plus podcast guest appearances.

Featured below: client videos PELORA filmed for paying clients, plus podcast episodes Preston appeared on as a guest. No endorsement claims, just real work and guest appearances.

Preston Durnford as guest on the State of Mind podcast

Guest appearance · Preston on the "State of Mind" podcast

Preston was a guest on this episode, mental health, recovery & the operator path.

Client interview · Filmed by PELORA

Cambria Judd, MD, Functional Medicine, Spirituality & Healing

Sam Mandel mental health clinic interview

Client interview · Filmed by PELORA

Sam Mandel, Mental Health & Addiction Treatment Innovation

Dr Kristi Vaughan functional medicine interview

Client interview · Filmed by PELORA

Dr. Kristi Vaughan, Functional Medicine for Addiction & Mental Health

Charity golf tournament organized by Preston Durnford and filmed by PELORA Marketing

Charity event · Filmed by PELORA

Fundraiser golf tournament, organized by Preston

Brand film · PELORA original

Original brand production · Filmed by PELORA

Website hero Meta ads Instagram reels YouTube Blog articles Sales decks

Every interview above is either real client work (filmed for paying clients with written permission), a guest appearance by Preston Durnford on a third-party podcast, or a sister-company production for Epic Journey Recovery. PELORA Marketing is not affiliated with, partnered with, or endorsed by any of the named third-party persons or brands. See our press, permissions & affiliations page →

⚠ Limited-time $897 rate · Standard rates resume soon

Not ready for a full agency? Start here.

Two 60-min calls with Preston. Learn the AI marketing stack.

Custom playbook delivered between calls. Walkthrough of Claude, ChatGPT, Leonardo, Submagic, CapCut, Canva, Klaviyo, Zapier, Netlify, Calendly, Meta Ads, Google Ads, YouTube. Build your own engine. No retainer. No agency bill.

Perfect for founders, solopreneurs, healthcare and wellness operators bringing marketing in-house.

PELORA Marketing Sprint

$897one-time

Limited-time rate. Split into 4 with Klarna or Afterpay.

Explore Consulting →

Advanced add-on

Everyone talks about AI. We actually build it.

Want to automate the business itself? Beyond your plan, we build and deploy custom AI agents: an AI voice front desk that answers and books calls (built on Vapi), plus agents for sales follow-up, operations, and marketing. We scope it to exactly what you need. This is a separate build on top of your retainer.

AI voice front desk (Vapi) Sales follow-up agents Operations automation Marketing automation

Ask what we can automate →