01 Origin
Twelve years sober. The foundation under everything.
The honest version: the only reason any of this exists is that Preston got sober in his early twenties and never looked back. Twelve years in, sobriety isn’t a chapter — it’s the operating system. It’s why the work is creative-first, why the standards are non-negotiable, and why behavioral health is the one industry he’ll never leave.
“Recovery taught me what discipline is supposed to feel like. Everything I’ve built since is downstream of that.”
02 2015 · Operator
Co-founded Fresh Start of California Detox with his brother — sold in 2024.
In 2015, Preston and his brother co-founded Fresh Start of California Detox — a licensed detox program built to actually move people through the hardest 7–14 days of recovery. They ran admissions, intake, clinical operations, marketing, and the whole back-office stack themselves. Nine years later, in 2024, the business was acquired.
That’s the part most marketers can’t bring to a client meeting: the muscle memory of running a treatment center as the operator, not the vendor. Everything PELORA ships for behavioral health and wellness brands is built on that ground truth.
03 Capital
Co-founded SoCal Mental Health — raised $12M.
In parallel, Preston co-founded SoCal Mental Health alongside a top-performing McDonald’s franchise operator. Together they raised $12M in capital to build out a multi-program behavioral health platform. The clinical and operational lessons from that build are still in the playbook today — even though the venture eventually wound down.
What it taught him: capital doesn’t fix a brand problem, brand doesn’t fix a clinical problem, and the only way out is creative truth-telling at every stage. That’s the lens PELORA brings to every health and wellness client.
04 Author
The Epic Journal — 20,000+ copies, still selling 1,000–1,500 a month.
Preston is the author of The Epic Journal — a guided mind-body-spirit journal designed for people in or adjacent to recovery. It has crossed 20,000+ copies sold and continues to move 1,000–1,500 copies every month organically, with no paid push. It’s the foundation of Epic Journey Wellness, his consumer brand for longevity, mental health, and personal growth.
The book is also the proof case PELORA points to most often: it’s a content engine, an SEO surface, a customer-acquisition asset, and a conversation-starter all in one product — built without a launch budget, sustained by creative.
05 Brand work
Brand and content partner to Monster Energy and Red Bull athletes.
Outside of behavioral health, Preston has built brand and content work for some of the most-watched action-sports athletes in the world — including endorsements and creative collaborations with Monster Energy and Red Bull-sponsored athletes such as Robbie Maddison and Sebastian Alvarez.
That’s the side of PELORA that explains why we’re creative-first. Athletes don’t hire vendors who’ve never been in the air, on the bike, or in the water. They hire creators — and the work shows on camera.
06 Today
PELORA — the operator’s creative agency.
PELORA is the synthesis. A creative-first agency in Newport Beach, CA, built for health & wellness, behavioral health, longevity, and mind-body-spirit brands — companies that help people live healthier, longer, and more spiritual lives. We shoot the videography, design the websites and landing pages, run the paid ads, and build out AI-powered CRM automation so leads never fall through the cracks.
Preston is the operator who lives in the back end — the one personally building out CRMs, integrating AI agents, automating client businesses, and overseeing every project shipped under the PELORA name. The agency runs the way he wishes one had existed when he was the client.
Talk to Preston about your business
30 minutes · founder-led · no junior team
