Premium creative for premium medicine. Operator-built by Preston Durnford, 10+ years marketing, on-staff with multiple clinics, sister-company operator. Not a freelancer. Not an agency funnel.
Real numbers, sourced. Every figure links to the original research.
Preston Durnford: 12 years inside health, wellness, and behavioral health as marketer and operator. Agency profits funded the first detox in 2015 (Fresh Start, two locations sold 2025). Co-founded SoCal Mental Health ($15M raised). Authored The Epic Journal (20,000+ copies). Now operates Epic Journey Recovery (epicjourneyrecovery.co) alongside PELORA.
We've worked inside premium-medicine practices and run growth ourselves. No need to explain functional medicine modalities, why patients won’t book without watching a doctor on video, or how cash-pay LTV compounds for hormone, peptide, and longevity programs. We’ve lived it.
Different buyer psychology, different ad rules, different keywords, but the same engine. Google Search captures intent → YouTube remarketing chases the viewers → Meta Pixel follows the clickers across Instagram and Facebook → Google Tag tracks every step. Every video we shoot deploys across landing pages, your website, IG/TikTok, YouTube, email, and ads. Below is how that engine tunes for each vertical.
$250B+ market by 2030. High-LTV. Buyers research deeply. Practitioner-led video closes.
$20B U.S. market. Map pack and reviews are oxygen. Before/after content carries the funnel.
$10K-$50K+ programs. Buyers want science and proof. Long-form wins. Founder authority compounds.
Compliance-aware. Telehealth funnels. Symptom + outcome video. Recurring revenue.
Local-led. Map pack matters. Membership + packages lift LTV. UGC converts.
Medical-clinical positioning. Mental health angle. Spravato adds credibility. Education sells.
Compounded GLP-1 (telehealth) vs research-only (BPC-157, TB-500). Different platforms, different compliance. Full peptide page →
$5K-$50K annual memberships. High-net-worth buyer. Trust, privacy, access are the levers. Long cycle, very high LTV.
Functional medicine patients start in Google, ChatGPT, Perplexity, and AI Overviews. One technical foundation feeds every surface. Full deep dive →
Rank in the ten blue links on Google or Bing. Local SEO for clinics, national SEO for D2C.
Get cited when prospects ask ChatGPT, Perplexity, Claude, or Gemini for recommendations. Schema, FAQ, entity disambiguation, citation density.
Pulled into AI summaries above search results. Google AI Overviews, Bing Copilot, ChatGPT search.
06 / Functional Medicine
Functional Medicine
Functional medicine patients read, compare, and vet before they ever book. We put your doctors, your philosophy, and your proof at every checkpoint, then nurture the long consideration window automatically.
Key benefitsVerified and public on Google. Not edited. Not paraphrased. Click any name to read it in full.
“Pelora Marketing does absolutely incredible work. Preston has a unique talent for capturing stories that feel authentic and powerful.”
“Whether he’s filming breathtaking drone footage, underwater ocean shots, or conducting interviews and client testimonials, the quality is always outstanding. Professional, creative, and passionate. Consistently exceed expectations.”
“It genuinely feels like working with someone who cares about where your business is going.”
“We hired Pelora Marketing to help us build our business from the ground up and it has been one of the best decisions we've made. Preston and his team designed our website, set up our automations, and built an organic growth strategy tailored specifically to us. We always feel heard. Every question gets a real answer and nothing gets glossed over. It genuinely feels like working with someone who cares about where your business is going. If you're an Orange County business owner looking for a team that actually shows up and delivers, look up Pelora Marketing. We can't recommend them enough!”
“When I met Preston, I instantly knew he was exactly what my brand had been missing.”
“I have struggled with my website and marketing since starting my business, and I often felt like people were more focused on financial gain than truly understanding the heart behind my brand. My business and its mission mean so much to me, my clients, and the families we serve, so finding the right person to bring that vision to life was incredibly important. When I met Preston, I instantly knew he was exactly what my brand had been missing. He understood the mission, believed in the vision, and brought back my confidence in marketing. He and his team have gone above and beyond in helping create a website and systems that truly reflect what my business stands for. My new site is now up, and my SEO, AEO, CRM, and overall marketing systems are being handled seamlessly. I could not be more grateful. They captured exactly what I wanted my business to portray while helping it operate more efficiently and professionally.”
“Amazing company run by an amazing human. I trust Pelora completely.”
“Amazing company run by an amazing human. I trust Pelora completely and appreciate all the work they've done for me! Could not recommend more highly!”
“One of my all-time favorite marketing agencies to work with. The videos they make are top notch.”
“One of my all time favorite marketing agency to work with. The videos they make are top notch, turning vision into real results. Great people.”
“An excellent experience working with PELORA. From the very beginning, their team demonstrated a strong commitment.”
“I had an excellent experience working with this Pelora. From the very beginning, their team demonstrated a strong understanding of what we needed and delivered work that exceeded expectations.”
“Their video content really stands out, high quality, authentic, and they know how to turn it into real results.”
“Pelora Marketing can help your business grow! Preston really pays attention to your needs and wants you to be successful! Definitely recommend them to anyone looking to grow their brand online.”
“It’s rare to find a partner that balances high-end creativity with a data-driven growth mindset.”
“Team PELORA builds marketing systems that actually deliver measurable results, high-quality video, paid ads, web design, and SEO at the highest level. They know exactly how to build immediate trust with potential customers from the very first touchpoint.”
“Marketing that feels intentional, professional, and results-driven.”
“Pelora brings a thoughtful approach to branding, digital marketing, and business visibility. What stands out most is the genuine effort to understand each client’s goals and create marketing that feels intentional, professional, and results-driven.”
“They delivered exactly what was promised, and the results exceeded my expectations.”
“Communication was clear, they delivered exactly what was promised, and the results exceeded my expectations. Highly recommend them to anyone looking for reliable and professional marketing services.”
“Hands-on, efficient, and a pleasure to work with.”
“Pelora is hands-on, efficient, and a pleasure to work with. They stay engaged throughout the process and consistently deliver. Highly recommend!”
From the first ad to a booked appointment, here is the work we handle. Run all of it for you, or build it with your team and train them to own it. Your call.
Carousel and image ads designed in-house, built to stop the scroll and convert, not just look pretty.
Real shoots with real cinema gear. Founder stories, client testimonials, and short-form built to sell.
Meta and Instagram build demand and brand recall. Google captures people already searching for you. Most businesses need both, so we run both.
We plan, shoot, edit, post, and engage. Your feed stays consistent and on-brand without you lifting a finger.
The algorithm is a level playing field now. Strong organic content can reach millions with almost no followers. We highly recommend it, and we make it for you.
Want it fully handled? We run the entire engine. Want to own it? We build the systems and train your team to operate them.
We handle everything. Strategy, creative, shooting, ads, posting, follow-up, and reporting. You focus on your clients, we run the engine.
Prefer to own your marketing? We set up the systems and train your team to run the exact same playbook we use every day.
No four-vendor handoffs. Same team shoots the practitioner video, runs the compliant ads, builds the funnel, optimizes GMB, automates CRM, writes the blog, built around how cash-pay patients actually find and choose specialists.
Multi-day shoots. Founders, practitioners, patients (with releases), day-in-the-life. Cinematic.
IG, TikTok, YouTube, Facebook, LinkedIn. Strategy, calendar, posting, community.
Compliant creative for healthcare. Clears Meta and Google review.
Conversion-focused sites and landing pages. Webflow or WordPress. Schema-ready.
Logo, type, color, voice, photo direction, guidelines. Done once, used everywhere.
Local wellness lives in the map pack. Full GMB + automated review flows.
HubSpot, GoHighLevel, custom. Speed-to-lead under 5 min. Missed-call text-back. SMS sequences.
Chatbase or custom GPT trained on your voice, services, pricing, FAQs, booking. 24/7 capture.
4-8 posts/month in your voice. FAQ schema, internal linking. Ranks on Google, cited by AI.
Priced for on-location, operator-led work. All six tiers from Launch ($2,500) to Full-Service ($18K+) →
Featured below: client videos PELORA filmed for paying clients, plus podcast episodes Preston appeared on as a guest. No endorsement claims, just real work and guest appearances.
Guest appearance · Preston on the "State of Mind" podcast
Client interview · Filmed by PELORA
Client interview · Filmed by PELORA
Client interview · Filmed by PELORA
Charity event · Filmed by PELORA
Brand film · PELORA original
Every interview above is either real client work (filmed for paying clients with written permission), a guest appearance by Preston Durnford on a third-party podcast, or a sister-company production for Epic Journey Recovery. PELORA Marketing is not affiliated with, partnered with, or endorsed by any of the named third-party persons or brands. See our press, permissions & affiliations page →
Want to automate the business itself? Beyond your plan, we build and deploy custom AI agents: an AI voice front desk that answers and books calls (built on Vapi), plus agents for sales follow-up, operations, and marketing. We scope it to exactly what you need. This is a separate build on top of your retainer.
Ask what we can automate →A system built around a long research window. Creative: your practitioners on video explaining root-cause philosophy, conditions you treat, and what a program actually looks like. Acquisition: Google and Meta campaigns plus condition-specific landing pages (hormones, gut health, thyroid, fatigue) that answer questions honestly. Follow-up: CRM pipelines with fast first response, discovery-call scheduling, and long nurture sequences, because these patients often take weeks to decide, the practice that stays helpfully present wins. Plus review automation, local SEO, and AEO and GEO so AI assistants cite your practice for the conditions you own. Your accounts, your lists, no markup on spend.
Yes, and nurture is the whole game here. Typical flows: instant reply to new inquiries, discovery-call confirmations, a multi-week education sequence that answers the questions researchers actually have (cost, insurance, what labs mean, what results look like), program onboarding, re-test reminders, and reactivation for past patients. Built in your CRM, consent-based and PHI-free, in a voice that sounds like your practice and not like a funnel.
PELORA Marketing in Newport Beach. We market for functional medicine, age management, regenerative medicine, hormone replacement (HRT, TRT, BHRT), peptide clinics, longevity programs, IV/NAD+, ketamine clinics, concierge medicine, direct primary care, and integrative medicine practices. Orange County, LA, San Diego, plus remote nationwide.
PELORA. Premium-positioned marketing built for $10K-$50K+ membership programs: founder-led cinematic video, MD authority content, partnership channels through family offices and executive health networks, premium SEO/AEO, members-only nurture, discreet review programs. Built for long sales cycles and cash-pay buyers who research deeply before booking.
Yes, functional medicine, regenerative, hormone, peptide, and concierge across Orange County, LA, and San Diego. Strategy combines practitioner-led video, GMB + review programs, blog SEO/AEO on conditions (gut, hormones, autoimmune, fatigue, thyroid), and AI chatbot for off-hours capture. Average lift: 20-40% booked-appointment rate versus form-only.
PELORA Marketing, founded by Preston Durnford in Newport Beach. 10+ years marketing premium-medicine practices. Sister-company operator of Epic Journey Recovery. We understand the difference between cash-pay and insurance, the compliance line for hormone and peptide ad copy, and why patient-story video out-performs every other creative format in this category.
Premium medicine is a high-trust purchase. Wyzowl 2025 found 89% of patients say a brand video convinced them to choose a provider. Buyers want to see the practitioner, the protocol, the clinic, and a real patient outcome before booking a $1,500+ consult, one cinematic shoot fuels website, blog, ads, social, email, SMS, and GMB for an entire quarter.
Yes. Functional medicine, age management, longevity, regenerative, hormone replacement (HRT, TRT, BHRT), IV/NAD+, and most peptide clinics run under standard healthcare policies. Google may restrict specific claims and require provider verification. We write every ad to clear policy on the first review, not after a suspension. Behavioral health and addiction treatment require separate LegitScript certification.
Growth-stage benchmarks: 15-20% of gross revenue. A $1M functional medicine practice lines up at $12,500-$16,500/mo across paid, video, social, web, CRM, content. A scaling longevity clinic at $3M+ revenue typically runs $20K-$40K/mo across the same channels. PELORA retainers run $2,500-$18,000+/mo, flat fee, no lead-buying, no booking commissions.
Yes. Concentrated client work across Orange County, LA, San Diego, the Bay Area, Texas, Florida, Arizona, Colorado, Tennessee, Utah, plus remote nationwide. We travel for cinematic shoots and use vetted regional crews to keep production quality consistent across markets.
Your category, spend, funnel, gaps. I run the call personally. Yes-fit or no-fit on the call. Scope follows in 72 hours.
Sources: 1 Global Wellness Institute. 2 Wyzowl 2025 Video Marketing Statistics. 3 Deloitte CMO Survey + Gartner CMO Spend Survey. Functional medicine projection: Grand View Research. Med spa market: AmSpa. PELORA Marketing is not a law firm and does not provide legal advice. Compliance varies by category, state, and platform; we work alongside your in-house compliance team and healthcare-marketing attorney on every engagement.
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Straight answers from the team that would run your marketing.
