I'm Preston Durnford, founder of PELORA Marketing. I have launched and grown 20+ clinics and care businesses across Orange County and Southern California. We do the marketing for IV therapy studios, drip bars, and mobile hydration brands across Newport Beach, Irvine, Costa Mesa, Los Angeles, and San Diego, plus mobile and multi-location brands nationally. We build the trust: real video of your owners and clinical team, a presence in the gyms and run clubs where your clients already are, and a website and AI search presence that gets you found first. So the right clients choose you, every time.
Clients are letting a stranger place an IV in their arm and picking whoever is closest, fastest, and most trusted in the moment. That trust and that timing are what most marketing gets wrong.
Stock photos of an IV bag and a generic logo. A client scrolling four options in her area cannot tell your clinical team from a pop-up she has never heard of. Real video of your owners and clinical staff is the difference.
More people are asking ChatGPT and Google AI Overviews "best IV therapy near me" instead of typing a search. Almost no operator in this category has built for that yet. Right now, that is the single biggest gap we see.
Run clubs, CrossFit boxes, cycling studios. Your exact buyer is already there every week. Most drip bars are only chasing them in a feed instead of showing up where they actually are.
10 / IV Therapy & Drip Bar
IV Therapy & Drip Bar
This category rewards proximity and trust more than almost any other wellness vertical. We build exactly that: real faces on camera, a presence in the community your buyers already belong to, and an AI search presence that answers for you before a competitor does.
Key benefitsVerified and public on Google. Not edited. Not paraphrased. Click any name to read it in full.
“Pelora Marketing does absolutely incredible work. Preston has a unique talent for capturing stories that feel authentic and powerful.”
“Whether he’s filming breathtaking drone footage, underwater ocean shots, or conducting interviews and client testimonials, the quality is always outstanding. Professional, creative, and passionate. Consistently exceed expectations.”
“It genuinely feels like working with someone who cares about where your business is going.”
“We hired Pelora Marketing to help us build our business from the ground up and it has been one of the best decisions we've made. Preston and his team designed our website, set up our automations, and built an organic growth strategy tailored specifically to us. We always feel heard. Every question gets a real answer and nothing gets glossed over. It genuinely feels like working with someone who cares about where your business is going. If you're an Orange County business owner looking for a team that actually shows up and delivers, look up Pelora Marketing. We can't recommend them enough!”
“When I met Preston, I instantly knew he was exactly what my brand had been missing.”
“I have struggled with my website and marketing since starting my business, and I often felt like people were more focused on financial gain than truly understanding the heart behind my brand. My business and its mission mean so much to me, my clients, and the families we serve, so finding the right person to bring that vision to life was incredibly important. When I met Preston, I instantly knew he was exactly what my brand had been missing. He understood the mission, believed in the vision, and brought back my confidence in marketing. He and his team have gone above and beyond in helping create a website and systems that truly reflect what my business stands for. My new site is now up, and my SEO, AEO, CRM, and overall marketing systems are being handled seamlessly. I could not be more grateful. They captured exactly what I wanted my business to portray while helping it operate more efficiently and professionally.”
“Amazing company run by an amazing human. I trust Pelora completely.”
“Amazing company run by an amazing human. I trust Pelora completely and appreciate all the work they've done for me! Could not recommend more highly!”
“One of my all-time favorite marketing agencies to work with. The videos they make are top notch.”
“One of my all time favorite marketing agency to work with. The videos they make are top notch, turning vision into real results. Great people.”
“An excellent experience working with PELORA. From the very beginning, their team demonstrated a strong commitment.”
“I had an excellent experience working with this Pelora. From the very beginning, their team demonstrated a strong understanding of what we needed and delivered work that exceeded expectations.”
“Their video content really stands out, high quality, authentic, and they know how to turn it into real results.”
“Pelora Marketing can help your business grow! Preston really pays attention to your needs and wants you to be successful! Definitely recommend them to anyone looking to grow their brand online.”
“It’s rare to find a partner that balances high-end creativity with a data-driven growth mindset.”
“Team PELORA builds marketing systems that actually deliver measurable results, high-quality video, paid ads, web design, and SEO at the highest level. They know exactly how to build immediate trust with potential customers from the very first touchpoint.”
“Marketing that feels intentional, professional, and results-driven.”
“Pelora brings a thoughtful approach to branding, digital marketing, and business visibility. What stands out most is the genuine effort to understand each client’s goals and create marketing that feels intentional, professional, and results-driven.”
“They delivered exactly what was promised, and the results exceeded my expectations.”
“Communication was clear, they delivered exactly what was promised, and the results exceeded my expectations. Highly recommend them to anyone looking for reliable and professional marketing services.”
“Hands-on, efficient, and a pleasure to work with.”
“Pelora is hands-on, efficient, and a pleasure to work with. They stay engaged throughout the process and consistently deliver. Highly recommend!”
From the first ad to a booked appointment, here is the work we handle. Run all of it for you, or build it with your team and train them to own it. Your call.
Carousel and image ads designed in-house, built to stop the scroll and convert, not just look pretty.
Real shoots with real cinema gear. Founder stories, client testimonials, and short-form built to sell.
Meta and Instagram build demand and brand recall. Google captures people already searching for you. Most businesses need both, so we run both.
We plan, shoot, edit, post, and engage. Your feed stays consistent and on-brand without you lifting a finger.
The algorithm is a level playing field now. Strong organic content can reach millions with almost no followers. We highly recommend it, and we make it for you.
Want it fully handled? We run the entire engine. Want to own it? We build the systems and train your team to operate them.
We handle everything. Strategy, creative, shooting, ads, posting, follow-up, and reporting. You focus on your clients, we run the engine.
Prefer to own your marketing? We set up the systems and train your team to run the exact same playbook we use every day.
Your exact buyer already has a weekly routine: a run club meetup, a CrossFit box, a cycling studio, a race on the calendar. We help you become part of that routine instead of just another ad they scroll past.
Pop-up hydration stations at race finish lines, sponsorships and partnerships with local run clubs, and real content captured from real athletes while we do it. Highest-trust, lowest-cost way to meet your buyer.
Member-perk deals with CrossFit boxes, F45s, and cycling studios. Recovery-day co-marketing that positions your bar as part of their training, not a separate errand.
We coach you and your staff on what to post, how to be on camera, and a content calendar you can actually keep up with. In this category, the owner being visible converts almost as well as any ad.
Here is the simple version. We make you look trustworthy and premium, help clients find you fast, and make sure your regulars keep rebooking. You run the drips. We handle the rest.
A clean, premium website and a booking flow simple enough to complete on a phone in the parking lot after a workout.
Real video of your owners and clinical team, on location or mobile. Nothing removes hesitation about an IV faster.
A funnel and package design that guides a first visit into a monthly membership or drip package with real lifetime value.
Warm, automatic emails and texts that bring clients back on their own rhythm, no manual follow-up required.
Logo, colors, and style that make your bar feel as professional and trustworthy as the care you give.
Google Search and Performance Max, handled end to end, so you show up the moment someone searches for IV therapy or a drip bar near them.
Meta and Instagram ads with remarketing, plus full social management, so one shoot day becomes a month of posts and ads.
An instant booking link and automatic follow-up so a lead books the moment the urge hits, even at midnight.
Search behavior has already shifted. We build the layer almost nobody in this category has built yet.
Almost no IV bar has FAQ schema. Without it, ChatGPT and Perplexity have nothing structured to quote, so they either skip you or quote a competitor who has it.
"Best IV therapy near me" is now an AI-answered query. Not just a Google Maps pack. If your business is not structured for that answer, you are invisible to it.
AEO, Answer Engine Optimization, is the FAQ and answer layer. We write and mark up your FAQ, service, and location pages so AI assistants can read them and quote you directly.
GEO, Generative Engine Optimization, is the broader structure. Clean structured data, clear service and pricing pages, and consistent location data across the web, so generative AI can find and recommend you confidently.
This is a landgrab, not a maintenance task. Whoever gets cited first tends to keep getting cited. Building this now, while almost nobody else in the category has, is the advantage.
A single drip pays a little. A client who rebooks monthly pays for years. We size the plan around what a regular is actually worth to you, not the price of one visit. If your budget is too low to work, we tell you before you spend.
Your regulars are the business, not the first drip. A client who rebooks monthly is worth far more than a single visit. That lifetime value is what the whole plan is built around.
Memberships and packages are where the money is. A first visit pays a little. A member on a monthly package pays for years. We invest in the funnel that turns one drip into an ongoing relationship.
Trust and proximity beat discounts. Clients are not just shopping on price for something going into their arm. Real video, community presence, and reviews win the client, not a coupon.
We are transparent, always. No markup on ad spend, you own your accounts, and you get clear reporting. If the budget cannot support the goal, we say so before you spend a dollar.
Real patterns from this category. We use AnswerThePublic and AI tools (ChatGPT, Perplexity, Claude) to map what IV therapy clients actually search for, then build the plan around it.
Real video earns trust faster than anything. Clients pick the team they can see and believe before letting a stranger place an IV. A founder video out-converts stock photos by a wide margin.
Wistia Video Marketing Report 2025Proximity and speed decide the click. IV therapy clients often decide same-day. Local map presence, fast page load, and one-tap booking win over a slower, prettier competitor.
Think with Google local intent researchReviews decide who gets the call. Most clients read reviews before ever reaching out. More 5-star reviews means more bookings. We collect them automatically.
BrightLocal Consumer Review Survey 2025Answer fast, or lose the client. Replying to an inquiry in under a minute dramatically raises the odds of booking. Our booking automation sends a link in seconds, day or night.
Lead Response Management StudyCompliant claims perform better. Vague miracle-cure promises get ads rejected and read as untrustworthy. Careful, honest messaging about supervised IV therapy wins clients and keeps you compliant.
Google and Meta health advertising policies 2025More people now ask AI for a recommendation. Clients ask ChatGPT and Google AI "best IV therapy near me." We make sure your name is the one that comes up.
Search Engine Land AI Search coverage 2025Headquartered in Newport Beach. On-site for shoots and strategy across these communities and cities.
Also serving mobile IV and multi-location hydration brands nationally. Travel scheduled around monthly shoot days.
Ad spend is billed separately and paid directly to Google and Meta. We never mark up media. What we build comes down to your budget and your goals.
Want to automate the business itself? Beyond your plan, we build and deploy custom AI agents: an AI voice front desk that answers and books calls (built on Vapi), plus agents for sales follow-up, operations, and marketing. We scope it to exactly what you need. This is a separate build on top of your retainer.
Ask what we can automate →PELORA builds the full system that fills your appointment book and keeps clients coming back monthly. Real video of your owners and clinical team, a website and booking flow clients trust, presence in the run clubs and gyms where your actual buyers already are, compliant Google and Meta ads, local SEO, and AI search optimization so ChatGPT and Google AI Overviews recommend you by name. This is a repeat-visit business, so everything is built around turning a first drip into a monthly regular.
The buyer behaves differently. A med spa client researches for weeks before a single procedure. An IV therapy client is often deciding same-day, after a workout, a bad night of sleep, or a hangover, and picks whoever is closest, fastest, and most trusted in that moment. That means your Google Business Profile, your AI search presence, and your relationships with gyms and run clubs matter more than a polished funnel. We build for speed and proximity, not just consideration.
Your actual customers are already at 6am run club meetups and inside CrossFit boxes, F45 studios, and cycling gyms. We help you show up there directly: pop-up hydration stations at race finish lines, sponsor or partner with local run clubs, set up member-perk deals with studios, and capture real content from real athletes while we do it. It is community-embedded marketing, not just another ad in a feed, and it is one of the highest trust, lowest cost ways to get in front of your exact buyer.
Both, and we treat them differently. We run and manage your paid Meta and Google campaigns. Separately, we coach you and your staff on organic social: what to post, how to be on camera, a content calendar, and how to turn one shoot day into weeks of content. In this category the owner and the clinical team being visible and likeable online converts almost as well as any ad does.
AEO, Answer Engine Optimization, is building your FAQ, service, and location pages so ChatGPT, Perplexity, and voice assistants can read them and quote you directly as the answer. Right now almost no IV therapy or drip bar business has this set up, which means when someone asks an AI assistant "best IV therapy near me," there is no clear answer for it to give, or it gives a competitor's. This is the biggest gap we see in this category today, and it is still early enough to be a real advantage.
GEO, Generative Engine Optimization, is the broader practice of structuring your entire online presence, structured data, service descriptions, pricing clarity, location data, so generative AI systems can find, understand, and recommend your business. AEO is the FAQ and answer layer inside that. Together they determine whether you show up when someone asks an AI assistant for a recommendation instead of typing a Google search. We build both in from the start, not as an afterthought.
Yes. Clients are letting a stranger place an IV in their arm. Seeing your actual clinical team, your actual location or mobile setup, and the real experience on video removes hesitation faster than any amount of copy. We film one shoot day, owners, clinical staff, the space, real client moments, and turn it into your website hero, ads, social, and email for months.
IV therapy is a medical service, typically administered by an RN under protocols signed off by a supervising NP or MD, and marketing claims have to stay inside what your medical director can responsibly stand behind. We do not make efficacy claims your clinical team has not approved, we keep language compliant with Google and Meta health advertising policies, and we build campaigns around your actual protocols. We are a marketing agency, not a law firm or your compliance officer, so we build alongside your medical director, not around them.
IV therapy studios, drip bars, and mobile hydration brands across Newport Beach, Corona del Mar, Newport Coast, Irvine, Costa Mesa, Laguna Beach, all of Orange County, Los Angeles, and San Diego, plus mobile and multi-location hydration brands nationally. Headquartered in Newport Beach. Preston is on-site for shoots and strategy.
It depends on what a repeat client is worth to you over a year, not one drip. A regular who rebooks monthly is worth far more than the price of a single visit, so we size the budget around retention, not just new client acquisition. Retainers start at $2,500 per month, most single-location operators land at $4,500 per month. No markup on ad spend, and you own every account.
Book a strategy call. I'll walk through your studio or mobile brand, your current marketing, your membership or package offer, and exactly what would change in the first 90 days. No pitch deck. Just operator-to-operator strategy.
Guides & Resources
Straight answers from the team that would run your marketing.