40.9%of US ecommerce retail dollars run through Amazon, per eMarketer's 2025 forecast
10 to 25%typical target ACoS for a mature, profit-focused Sponsored Products campaign, per Ad Badger's 2025 benchmarking report
30 to 50%normal ACoS range for a new listing still building reviews and search rank, before it should be expected to tighten
The short answerPELORA Marketing manages Amazon Ads for consumer product and beverage brands, most of whom already run Meta and Google campaigns with us, and for sellers who come to us for Amazon specifically. We manage Sponsored Products and Sponsored Brands against ACoS, tie every campaign back to the listing and A+ content actually doing the converting, and set up Subscribe and Save so repeat revenue improves your margin instead of just moving the sale earlier. Because the right scope depends on catalog size, ad spend level, and whether this runs standalone or layered onto an existing retainer, Amazon Ads management is quoted per account rather than off a fixed price sheet. Book a free strategy call and we will scope it with you directly.
Sponsored Products and Sponsored Brands, managed against ACoS
Sponsored Products puts your listing in front of a shopper already searching for what you sell, competing directly against the product two rows down. Sponsored Brands does a different job: a headline, your logo, and a small collection of products shown above the organic search results, better suited to introducing a line rather than a single SKU. Both run on an auction, and both are useless without a target, which is why we manage them against ACoS instead of just against spend. Ad Badger's 2025 Amazon benchmarking report puts a typical target for a mature, profit-focused campaign at 10 to 25 percent, while a new launch commonly runs 30 to 50 percent while it builds reviews and rank. We set your number against your real margins, not a generic rule, and we run defensive Sponsored Products bids on your own brand name so a competitor or reseller cannot sit above your own listing in a search for your own product.
Why the ad account and the listing have to be the same project
An ad's only job is to buy a click. What happens after the click is entirely the listing's job, and that is where most wasted Amazon ad spend actually goes. We optimize the title, bullets, backend search terms, and image stack ordered for how a shopper actually scrolls on a phone, and we build A+ content modules from the same photography and video used in the ad creative, so the story a shopper sees in the ad continues on the product page instead of resetting. Running Sponsored Products and Sponsored Brands against a listing nobody has touched in years is the single most common problem we find when we take over an account, and no amount of bid management fixes it from the ad side alone.
Subscribe and Save, priced so repeat revenue actually helps
Subscribe and Save is not a discount you set once and forget. A subscriber who reorders every month lowers your real cost per repeat sale well below whatever the ad spent to win the first purchase, which is the entire point. But an aggressive discount copied from a competitor, or one set without checking it against your actual unit economics, quietly turns a good retention tool into a slow leak on margin. We price and structure Subscribe and Save against your real numbers so the program compounds in your favor instead of subsidizing every reorder at a loss.
Reviews, review velocity, and staying inside Amazon policy
Review count and review velocity feed directly into conversion rate and organic search rank, which is exactly why Amazon polices them closely. Incentivized reviews violate Amazon's terms of service and put the whole listing at risk if caught, so we run review velocity programs that work inside Amazon's policy: prompting real buyers at the right moment, never paying or trading for a review. It is a slower path than the shortcuts some sellers still try, and it is the only one that does not risk the account.
