What does PELORA's Amazon Ads management include?
Sponsored Products, Sponsored Brands and Sponsored Display, run against a target ACoS set from your real margins, bids on your own brand name so competitors cannot buy the search you already own, and reporting built around profit rather than raw ad spend. It is $2,500 a month. Listing work is a separate line at $750 per listing.
What does Amazon Ads management cost?
$2,500 a month for management. Ad spend and Amazon's own fees are yours, paid directly to Amazon with no markup from us. Listing builds or rewrites are $750 per listing, one time.
Do you build my Amazon listing too, or only run the ads?
Both, as separate lines. A listing build or rewrite is $750 per listing: the title, bullets, description, backend keywords, a read of the copy against Amazon's claims rules, and direction for the images. Photography and video are not included; they come from a production shoot day, priced separately.
What is ACoS, and how do you decide the right target?
ACoS is Advertising Cost of Sale: what you spent on ads divided by the sales those ads brought in. There is no single healthy number. A product still building reviews and search rank usually runs a higher ACoS than an established one, so we set your target against your real margins and where each product is, then manage bids to hit it.
How do you protect my brand name on Amazon?
With Sponsored Products bids on your own brand terms. Competitors and resellers can bid on your brand's exact name to sit above your own listing in search results, and without a campaign on your own name that is an open door. We run those bids alongside your growth campaigns so a search for your name stays yours.
Can you run Amazon Ads for supplements or health products?
Sometimes. Amazon has its own rules for supplements and health products, and they change, so we read Amazon's current policy for your exact product and confirm it can be listed and advertised before we quote. We do not take on peptides, GLP-1 products or ingestible CBD or hemp for Amazon, and Amazon is not a fit for clinics or other service businesses.
Can Amazon Ads run alongside my existing PELORA retainer, or does it have to stand alone?
It runs alongside one. Amazon Ads management and listing builds are add-ons to any PELORA retainer: your tier covers its own channels, and Amazon is priced on top.
Who owns the Amazon account and the listings?
You do, and on Amazon there is no alternative worth considering. The Seller Central or Vendor account is yours, we are granted user access, and you remove it when you choose. On payment you own the creative, the written content and the website work produced under the agreement, and you keep ownership of your own accounts and data at all times. That includes listing copy and creative produced for you.
What happens in the first 30 days?
The listing comes before the ads. Week one is an audit of the listing, the images and the reviews, because ads pointed at a weak listing lose money faster. Week two is listing work. Week three is campaign structure and launch. Week four is the first ACoS read. If the listing is the problem, we fix that before spending more.
Can you manage Amazon for brands anywhere in the United States?
Nationwide. We are based in California and run accounts across the United States. Amazon is a national marketplace, so where you are based is close to irrelevant. What matters is your category, your margin and your review position.
What do you need from me?
User access to Seller Central, your real product costs including Amazon's fees so margin can be calculated honestly, your inventory position, and whoever manages your listings today. Without the true cost figure, ACoS targets are guesses.
What if my margins are too thin for Amazon ads?
Then we will tell you before you spend. Amazon takes a referral fee, fulfilment has a cost and ads come on top of both. Some products cannot carry all three and still make money. That is a maths question we can answer early, and it is a better conversation to have before a retainer than after a quarter of spend.
Does running Amazon ads hurt my own website sales?
It can shift where a sale happens rather than create a new one, and anyone who tells you otherwise is guessing. The useful question is whether Amazon reaches buyers your own site does not, which for most categories it does. We would rather frame it as a channel decision with a tradeoff than pretend there is none.
Can you run this alongside my existing retainer?
Yes. Amazon is an add-on rather than a tier channel, priced separately, and it can sit on top of whatever you already run with us. It can also run on its own.
What happens if I want to leave?
Standard terms are a three month minimum, then month to month with 30 days notice, and no early termination fee. The three months exist because the work needs that long to produce a readable result, not to trap you. The account, the listings and the creative are yours.
