A customer is worth what they pay you over the years they stay, times your gross margin. Divide that by three 177, 178 and you have the most you can pay to win one. Divide by the leads it takes and you have the most a lead can cost.
Published lead costs in our categories run from about $14 to $406 per lead, and published cost per customer from $6.73 (ad cost per Amazon order) to $16,608 (cost per admission). The table shows where each business type sits.
Pick your type, read its card, then run your own numbers; every card links straight into its preset.
At a glanceEvery business type, side by side
Loaded values are the calculator's presets. Gross profit and the ceiling follow the 3 to 1 rule on gross profit 177, 178. Published ranges are the sources' figures, not ours; a blank means no published figure was found. Product brands sell direct, so they have no cost per lead.
| Business type | Average sale | Gross profit per customer | Ceiling per customer | Published cost per lead | Published cost per customer |
|---|---|---|---|---|---|
| Supplements and CPG | $63 per order | $219 | $73 | direct sale | $36 to $73 |
| Energy drinks and beverage | $55 per order | $136 | $45 | direct sale | $45 to $65 |
| DTC and ecommerce brands | $85 per order | $91 | $30 | direct sale | $23 to $54 |
| Skincare and beauty | $66 per order | $125 | $42 | direct sale | $30 to $44 |
| Amazon brands | $56 per order | $22 | $7 | direct sale | $6.73 to $10.99 |
| Regenerative medicine | $2,000 per treatment plan | $1,000 | $333 | $40 to $300 | $145 to $617 |
| Peptide and hormone clinics | $300 per month of care | $2,250 | $750 | $32 to $104 | $180 to $300 |
| TRT and men's health | $175 per month of care | $1,313 | $438 | $32 to $66 | $180 to $300 |
| Med spa and aesthetics | $300 per visit | $974 | $325 | $18 to $120 | $145 to $320 |
| IV therapy | $200 per drip | $1,184 | $395 | $33 to $66 | $81 to $300 |
| Medical weight loss and GLP-1 | $149 per month of care | $805 | $268 | $27 to $66 | $100 to $400 |
| Longevity and preventive care | $8,000 per program year | $4,000 | $1,333 | $45 to $200 | $272 to $387 |
| Functional medicine | $275 per month of care | $1,650 | $550 | $45 to $200 | $387 |
| Dental practices | $400 per visit | $672 | $224 | $62 to $85 | $379 |
| Concierge and private-duty nursing | $90 per hour of nursing | $1,357 | $452 | $74 | not published |
| Treatment centers | $21,900 per admission | $13,688 | $4,563 | $120 to $406 | $3,500 to $16,608 |
| Remodeling contractors | $27,000 per job | $8,100 | $2,700 | $42.95 to $165.67 | not published |
| Home builders | $404,000 per home | $84,840 | $28,280 | $13.74 to $165.67 | not published |
| Commercial construction | $1,000,000 per project | $150,000 | $50,000 | $35.87 to $280.00 | not published |
| Painting and home services | $3,000 per job | $1,350 | $450 | $42.95 to $138.38 | not published |
| Wealth management and RIAs | $5,000 per year of fees | $14,000 | $4,667 | $74.44 | $2,551 to $8,406 |
| M&A advisors and business brokers | $150,000 per closed deal | $75,000 | $25,000 | $74.44 to $93.69 | not published |
| Private equity, family offices and funds | $10,000 per commitment or deal | $25,000 | $8,333 | not published | not published |
Clinics and practices11 business types
Regenerative medicine
$2,000 per treatment plan x 1 a year x 1 year x 50% margin = $1,000 gross profit per patient 48, 49, 50, 51, 52, 53, 54, 55, 56, 57. With 70% showing up and 60% buying, that is $140 per lead.
Assumptions in this preset, set yours in the calculator: purchases a year, years a customer stays, gross margin, the show rate, the close rate.
Before you spend: Google Ads does not allow ads that promote stem cell therapy, other cell therapies or PRP, except FDA licensed or approved therapies advertised by the license holder and ads that are only educational. Meta's health standard requires health ads to target people 18 or older and bars claims to cure listed diseases. The FDA says stem cell and exosome products are not approved for any orthopedic condition. So, outside those two exceptions, paid promotion of these treatments has to run off Google Ads. 43, 44, 45, 7, 46, 47
Peptide and hormone clinics
$300 per month of care x 12 a year x 1.25 years x 50% margin = $2,250 gross profit per patient 65, 66, 67, 68, 69, 70. With 80% showing up and 55% buying, that is $330 per lead.
Assumptions in this preset, set yours in the calculator: years a customer stays, gross margin, the show rate.
Before you spend: Prescription drug terms need Google certification before you can keyword-target them, telehealth prescribing needs LegitScript on both Google and Meta, and Meta limits these ads to adults in the US, Canada and New Zealand. 63, 45, 64
TRT and men's health
$175 per month of care x 12 a year x 1.25 years x 50% margin = $1,313 gross profit per patient 72, 73, 74, 60, 67, 68, 71. With 78% showing up and 60% buying, that is $205 per lead.
Assumptions in this preset, set yours in the calculator: years a customer stays, gross margin.
Before you spend: Testosterone is a prescription drug: Google requires certification to keyword-target drug terms and LegitScript for telehealth, and Meta requires LegitScript and adult-only targeting in the US, Canada and New Zealand. 63, 45, 64
Med spa and aesthetics
$300 per visit x 4 a year x 1.4 years x 58% margin = $974 gross profit per patient 78, 79, 80, 56, 81, 55, 70, 57. With 70% showing up and 55% buying, that is $125 per lead.
Assumptions in this preset, set yours in the calculator: years a customer stays.
Before you spend: Meta's health and wellness standard bars cure claims and restricts these ads to adults. Before-and-after imagery is a common reason aesthetic accounts get flagged. 7
IV therapy
$200 per drip x 4 a year x 2 years x 74% margin = $1,184 gross profit per client 85, 86, 87, 88, 89, 90, 91, 92, 93, 55. With 80% showing up, that is $316 per lead.
- $18 to $45 Meta CPM, healthcare 61
Assumptions in this preset, set yours in the calculator: the price, purchases a year, years a customer stays, the show rate.
IV therapy rests partly on assumptions: no measured drip frequency, retention or no-show figure was found. Gross margin comes from three franchise disclosures, and the cost ranges come from agency case studies and an aesthetic proxy.
Before you spend: Meta's health and wellness standard limits these ads to people 18 and older and bars claims to cure, heal or eliminate listed diseases. On Google in the US, keyword-targeting a prescription drug term needs certification. 7, 46, 63
Medical weight loss and GLP-1
$149 per month of care x 12 a year x 0.9 years x 50% margin = $805 gross profit per patient 98, 99, 100, 101, 102, 103, 69, 60, 70. With 80% showing up and 50% buying, that is $107 per lead.
Assumptions in this preset, set yours in the calculator: the price, years a customer stays, gross margin, the show rate, the close rate.
Medical weight loss rests on published program prices plus proxies: no cash-pay clinic figure was found for retention, margin, show rate or enrollment, and the retention proxy comes from patients who paid nothing for care.
Before you spend: Semaglutide, tirzepatide and their brand names are on Google's prescription drug list: US ads may name them, but keyword targeting needs Google certification, and telehealth prescribers need LegitScript. Meta also requires LegitScript and limits these ads to adults in the US, Canada and New Zealand. FDA says compounded GLP-1s are not FDA approved. 95, 63, 45, 64, 96, 97
Longevity and preventive care
$8,000 per program year x 1 a year x 1 year x 50% margin = $4,000 gross profit per member 104, 105, 106, 107, 55, 94. With 70% showing up and 50% buying, that is $467 per lead.
Assumptions in this preset, set yours in the calculator: the price, years a customer stays, gross margin, the show rate, the close rate.
Longevity rests on single providers' published prices plus proxies: no survey of longevity clinic pricing, renewals, margin, show rate or close rate was found.
Before you spend: Google does not allow ads for speculative or experimental treatments and names biohacking as an example; cell therapies and PRP are barred too unless FDA licensed. Meta requires health ads to target adults 18 and over and bars claims to cure listed diseases. 43, 7
Functional medicine
$275 per month of care x 12 a year x 1 year x 50% margin = $1,650 gross profit per patient 109, 55, 94. With 70% showing up and 50% buying, that is $193 per lead.
Assumptions in this preset, set yours in the calculator: the price, years a customer stays, gross margin, the show rate, the close rate.
Functional medicine rests on one provider's published price plus proxies: no survey of program pricing, retention, margin, show rate or enrollment was found.
Before you spend: Meta bars claims to cure, heal or eliminate listed diseases, including diabetes, psoriasis, cancer and Alzheimer's, even when a clinician makes them. Google treats care for chronic conditions as a sensitive health category for personalized advertising, which rules out customer match and your data segments. 7, 108
Dental practices
$400 per visit x 2 a year x 2 years x 42% margin = $672 gross profit per patient 110, 111, 112, 113. With 90% showing up, that is $202 per lead.
Assumptions in this preset, set yours in the calculator: years a customer stays, gross margin, the show rate.
Before you spend: We found no dental care entry on Google's healthcare policy page, but ads for surgical procedures or injections fall in its health category for personalized advertising, which rules out customer match and your data segments. Meta limits cosmetic procedure ads to adults 18 and over. 45, 108, 7
Concierge and private-duty nursing
$90 per hour of nursing x 52 a year x 1 year x 29% margin = $1,357 gross profit per client 116, 117, 69. With 90% showing up, that is $407 per lead.
- $6.30 Google cost per click, elder and home care services 40
Assumptions in this preset, set yours in the calculator: purchases a year, years a customer stays, gross margin, the show rate.
Nursing rests on one national price survey plus labelled assumptions: no published figure was found for hours bought per client, client tenure or booking show rate, and the only measured margin comes from a company paid by Medicaid, Medicare and insurers.
Before you spend: California Business and Professions Code 651 bars licensed nurses from any false, misleading or deceptive public communication, including testimonials that mislead by leaving out material facts. Google treats disabilities and chronic conditions as a sensitive health category for personalized advertising, which rules out customer match and your data segments. 114, 115, 108
Treatment centers
$21,900 per admission x 1.25 episodes x 50% margin = $13,688 gross profit per admission 122, 123, 124, 118, 119. At a 2.4% lead to admission rate, that is $110 per lead.
Assumptions in this preset, set yours in the calculator: gross margin.
Before you spend: Google restricts addiction services ads to LegitScript-certified providers in the US and Canada. Meta requires LegitScript plus written permission before any US-targeted addiction treatment ad runs. 45, 120, 121
Brands and products5 business types
Supplements and CPG
$63 per order x 5.27 a year x 1 year x 66% margin = $219 gross profit per customer 2, 4, 8, 9, 10. Direct sale, no lead step: the ceiling is the most you can pay per new customer.
Assumptions in this preset, set yours in the calculator: years a customer stays.
Before you spend: Meta's health and wellness standard bars claims to cure, heal or eliminate listed conditions, and restricts targeting to adults. 7
Energy drinks and beverage
$55 per order x 3 a year x 1.5 years x 55% margin = $136 gross profit per customer 12, 17, 18, 19. Direct sale, no lead step: the ceiling is the most you can pay per new customer.
- $8.14 to $13.00 Meta CPM 14, 15
- $0.52 to $1.10 Meta CPC 14, 15
- 2% Meta conversion rate, food and beverage 16
Every loaded value in this preset names a source.
Before you spend: Meta's health and wellness standard applies to functional claims (energy, focus, recovery). Claims to cure, heal or eliminate a condition are not allowed. 7
DTC and ecommerce brands
$85 per order x 1.3 a year x 1.5 years x 55% margin = $91 gross profit per customer 4, 20, 21, 22, 23, 24, 25. Direct sale, no lead step: the ceiling is the most you can pay per new customer.
- $10.42 to $16.80 Meta CPM 14, 1
- $0.67 to $0.87 Meta CPC 14, 1
- 2.7% Meta conversion rate, all ecommerce 1
Assumptions in this preset, set yours in the calculator: purchases a year, years a customer stays.
Skincare and beauty
$66 per order x 1.35 a year x 2 years x 70% margin = $125 gross profit per customer 4, 20, 21, 28, 10, 29, 25. Direct sale, no lead step: the ceiling is the most you can pay per new customer.
- $12.46 to $21.40 Meta CPM 26, 1
- $0.68 to $0.96 Meta CPC, top quarter to average 1
- 3.2% Meta conversion rate, beauty 1
Assumptions in this preset, set yours in the calculator: purchases a year, years a customer stays.
Before you spend: FDA treats a beauty product as a drug when its claims say it will treat or prevent disease or affect the structure or function of the body, such as restoring hair growth, reducing cellulite or regenerating cells. 27
Amazon brands
$56 per order x 1.3 a year x 1 year x 30% margin = $22 gross profit per customer 34, 31, 21, 35, 36, 37, 10, 38. Direct sale, no lead step: the ceiling is the most you can pay per new customer.
Assumptions in this preset, set yours in the calculator: the price, gross margin, purchases a year, years a customer stays.
Amazon Ads has its own learning rules, and this preset's cost ranges are Amazon figures.
Before you spend: Amazon's creative guidelines for Sponsored Brands and display ads allow restricted categories such as weight loss and health care only with extra requirements, and ad claims must match your product detail page. The Sponsored Products rules were not read. 33
Home and construction4 business types
Remodeling contractors
$27,000 per job x 1 a year x 1 year x 30% margin = $8,100 gross profit per client 134, 135, 136, 137, 138, 139. With 50% of leads becoming an estimate that happens and 27% of estimates signing, that is $365 per lead.
Assumptions in this preset, set yours in the calculator: purchases a year, years a customer stays, the show rate.
Before you spend: Meta's special ad category help page lists housing repairs under housing in its page data, though its 'About ads for housing' page does not name repairs, and the housing category fixes ages at 18 to 65+ and blocks ZIP code and lookalike targeting. Neither page names remodeling, so confirm the category before launch. Google's Local Services Ads check kitchen and bath remodelers' backgrounds and insurance, plus state licenses where local law requires them. 130, 131, 132, 133
Home builders
$404,000 per home x 1 a year x 1 year x 21% margin = $84,840 gross profit per buyer 144, 145, 146, 137. With 49% of leads booking an appointment and 22% of appointments signing, that is $3,049 per lead.
Assumptions in this preset, set yours in the calculator: purchases a year, years a customer stays.
Before you spend: Ads for homes for sale fall under Meta's housing special ad category and Google's housing rules, so age, gender and ZIP code targeting are off and Meta needs at least a 15 mile radius. Federal fair housing rules also bar choosing media that keeps housing ads from people because of a protected class, such as familial status. 130, 132, 142, 143
Commercial construction
$1,000,000 per project x 1 a year x 1 year x 15% margin = $150,000 gross profit per client 146, 148. With 30% of leads becoming a proposal and 35% of proposals won, that is $5,250 per lead.
Assumptions in this preset, set yours in the calculator: the price, purchases a year, years a customer stays, the show rate, the close rate.
Commercial construction rests on assumptions: no published project value, lead to proposal rate or contractor win rate was verified, so those are labelled starting points, and the lead costs are industrial and construction proxies.
Before you spend: Neither Meta's nor Google's housing category names commercial construction services. Both cover homes or apartments for sale or rental, so an ad that promotes homes for sale or rent loses age, gender and ZIP code targeting. 130, 132, 142
Painting and home services
$3,000 per job x 1 a year x 1 year x 45% margin = $1,350 gross profit per client 150, 135, 151, 152, 153, 154, 138. With 50% of leads becoming an estimate that happens and 25% of estimates signing, that is $56 per lead.
Assumptions in this preset, set yours in the calculator: purchases a year, years a customer stays, gross margin, the show rate.
Before you spend: Google's Local Services Ads check painters' backgrounds and general liability insurance, plus state licenses where local law requires them, and Google is moving these ads into Google Ads in phases from August 2026; the first phase names plumbing, HVAC and roofing, not painting. Meta's special ad category help page lists housing repairs under housing in its page data, though its 'About ads for housing' page does not name repairs; that category restricts age, gender and ZIP code targeting, so confirm whether your ads fall in it. 133, 149, 130, 132
Wealth and capital3 business types
Wealth management and RIAs
$5,000 per year of fees x 1 a year x 10 years x 28% margin = $14,000 gross profit per client 156, 162, 163, 164, 165, 166, 167. With 88% of prospect meetings happening and 30% of meetings becoming clients, that is $1,232 per lead.
- $0.86 to $3.39 Cost per click, Meta traffic to search ads (Google and Microsoft), finance and insurance 58, 155
Assumptions in this preset, set yours in the calculator: years a customer stays, gross margin, the show rate, the close rate.
Show and close rates rest on weak sources and margin is an operating-margin proxy, so set those three to yours.
Before you spend: For SEC-registered advisers, the Marketing Rule bars testimonials and endorsements in ads unless its conditions are met, starting with clear and prominent disclosure of whether the person is a client and whether they were paid. Google requires financial services advertisers to show a physical address and all fees, plus separate verification in the countries it lists, and Meta's required US category for financial services limits or removes age, gender and ZIP code targeting. 157, 158, 159, 160, 161
M&A advisors and business brokers
$150,000 per closed deal x 1 a year x 1 year x 50% margin = $75,000 gross profit per closed deal 169, 170, 171, 172, 173. With 20% of seller leads signing an engagement and 50% of engagements closing, that is $2,500 per lead.
- $3.39 to $5.87 Search ads cost per click (Google and Microsoft), finance and business services (proxies) 155
Assumptions in this preset, set yours in the calculator: the price, purchases a year, gross margin, the show rate.
The fee per deal, the margin and the lead-to-engagement rate are our assumptions because no current published figure was found, so set them to yours.
Before you spend: Federal law exempts M&A brokers from SEC broker-dealer registration only for sales of private companies with under $25 million of EBITDA or under $250 million of revenue, to buyers who will control and actively manage the business. The exemption is lost if the broker holds the deal funds, provides financing or sells to passive buyers. 168
Private equity, family offices and funds
$10,000 per commitment or deal x 1 a year x 5 years x 50% margin = $25,000 gross profit per investor or deal. With 80% of booked meetings happening and 10% of meetings becoming a commitment or a deal, that is $667 per lead.
Assumptions in this preset, set yours in the calculator: the price, purchases a year, years a customer stays, gross margin, the show rate, the close rate.
A fund wins investor commitments, a private equity firm wins deals, a family office may not raise at all, and we found no published benchmark for any of them.
Before you spend: General solicitation of a private offering is barred under Rule 506(b); Rule 506(c) allows it only if every buyer is an accredited investor and you take reasonable steps to verify that. An SEC-registered adviser's ads to prospective fund investors also fall under the Marketing Rule. Google requires financial services advertisers to show a physical address and all fees. Meta requires its financial services ad category in the US and bars US investment ads that invite people to message you. 174, 175, 157, 158, 176, 160, 161
MethodHow these numbers were built
Each preset carries a price, purchases a year, years a customer stays, gross margin and, for businesses with a sales step, a show rate and a close rate. Lifetime revenue is price times purchases times years; gross profit is that times margin; the ceiling per customer is a third of gross profit 177, 178; the ceiling per lead is the ceiling per customer times the share of leads that become customers. Daily budgets in the calculator divide the month by 30.4 179. Where no measurement exists the value is marked as an assumption, and the calculator lets you replace every input. Sources for the fifteen newest presets, regenerative medicine, IV therapy and the Google bidding rules were opened October 1 to 2, 2026; the other six presets and the Meta rules were checked September 5, 2026. The sources list shows the date each page itself states, or "undated".
PELORA Marketing, "Ad benchmarks by industry, 2026", October 2, 2026, https://peloramarketing.com/blog/ad-benchmarks-by-industry-2026. Figures are the sources' own, listed below with the date each states, or undated where it states none; the gross profit and ceiling figures are PELORA's arithmetic on the loaded values.
Your numbers, not the averages.
The calculator loads your business type, lets you change every input, and shows the daily budget, the ROAS it implies and where it lands on our pricing.
Run My Numbers, Free → Book a CallQuick answersOne question per business type
What do published figures say it costs a supplement brand to win a customer?
Published figures run $36 to $73 for "Paid cost per new customer" (MHI Growth Engine, Triple Whale, Polar Analytics). At the values loaded on this page, a supplement brand can pay up to $73 per new customer, a third of the $219 gross profit a customer brings over 1 year.
What do published figures say it costs a beverage brand to win a customer?
Published figures run $45 to $65 for "Paid cost per new customer" (Swell, Eightx, Retainful). At the values loaded on this page, a beverage brand can pay up to $45 per new customer, a third of the $136 gross profit a customer brings over 1.5 years.
What do published figures say it costs a DTC brand to win a customer?
Published figures run $23 to $54 for "Paid cost per order or new customer (sources report CPA or CAC)" (Polar Analytics, MHI Growth Engine, Ryze AI). At the values loaded on this page, a DTC brand can pay up to $30 per new customer, a third of the $91 gross profit a customer brings over 1.5 years.
What do published figures say it costs a beauty brand to win a customer?
Published figures run $30 to $44 for "Paid cost per order or new customer (sources report CPA or CAC)" (MHI Growth Engine, Lebesgue, Polar Analytics). At the values loaded on this page, a beauty brand can pay up to $42 per new customer, a third of the $125 gross profit a customer brings over 2 years.
What do published figures say it costs an Amazon brand to win a customer?
Published figures run $6.73 to $10.99 for "Ad cost per Amazon order" (Two Minute Reports, Ad Badger). At the values loaded on this page, an Amazon brand can pay up to $7 per new customer, a third of the $22 gross profit a customer brings over 1 year.
What does a lead cost for a regenerative clinic?
Published figures run $40 to $300 for "Cost per lead, regenerative" (Target Patients MD, LocaliQ). At the values loaded on this page, a regenerative clinic can pay up to $140 per lead and $333 per new patient, because one patient brings about $1,000 in gross profit.
What does a lead cost for a hormone clinic?
Published figures run $32 to $104 for "Cost per lead, healthcare" (LocaliQ, Superads). At the values loaded on this page, a hormone clinic can pay up to $330 per lead and $750 per new patient, because one patient brings about $2,250 in gross profit.
What does a lead cost for a TRT clinic?
Published figures run $32 to $66 for "Cost per lead" (Real ADvice, LocaliQ). At the values loaded on this page, a TRT clinic can pay up to $205 per lead and $438 per new patient, because one patient brings about $1,313 in gross profit.
What does a lead cost for a med spa?
Published figures run $18 to $120 for "Cost per lead, Meta to Google" (ScaleHaven, Pennock). At the values loaded on this page, a med spa can pay up to $125 per lead and $325 per new patient, because one patient brings about $974 in gross profit.
What does a lead cost for an IV clinic?
Published figures run $33 to $66 for "Cost per lead, one IV agency case to the healthcare search median" (Optimized Marketing, Demand Growth Digital, LocaliQ). At the values loaded on this page, an IV clinic can pay up to $316 per lead and $395 per new client, because one client brings about $1,184 in gross profit.
What does a lead cost for a weight loss clinic?
Published figures run $27 to $66 for "Cost per lead, Meta health and fitness to Google healthcare (proxies)" (LocaliQ). At the values loaded on this page, a weight loss clinic can pay up to $107 per lead and $268 per new patient, because one patient brings about $805 in gross profit.
What does a lead cost for a longevity clinic?
Published figures run $45 to $200 for "Google cost per lead, functional medicine (proxy, one agency)" (Practice Growth Co). At the values loaded on this page, a longevity clinic can pay up to $467 per lead and $1,333 per new member, because one member brings about $4,000 in gross profit.
What does a lead cost for a functional medicine practice?
Published figures run $45 to $200 for "Google cost per lead, functional medicine (one agency)" (Practice Growth Co). At the values loaded on this page, a functional medicine practice can pay up to $193 per lead and $550 per new patient, because one patient brings about $1,650 in gross profit.
What does a lead cost for a dental practice?
Published figures run $62 to $85 for "Cost per lead, Meta to Google" (LocaliQ). At the values loaded on this page, a dental practice can pay up to $202 per lead and $224 per new patient, because one patient brings about $672 in gross profit.
What does a lead cost for a home nursing service?
Published figures run $74 for "Google cost per lead, elder and home care services" (LocaliQ). At the values loaded on this page, a home nursing service can pay up to $407 per lead and $452 per new client, because one client brings about $1,357 in gross profit.
What does a lead cost for a treatment center?
Published figures run $120 to $406 for "Cost per lead" (LocaliQ, Webserv). At the values loaded on this page, a treatment center can pay up to $110 per lead and $4,563 per new admission, because one admission brings about $13,688 in gross profit across their episodes.
What does a lead cost for a remodeler?
Published figures run $42.95 to $165.67 for "Cost per lead, Meta to Google" (LocaliQ, Superads). At the values loaded on this page, a remodeler can pay up to $365 per lead and $2,700 per new client, because one client brings about $8,100 in gross profit.
What does a lead cost for a home builder?
Published figures run $13.74 to $165.67 for "Cost per lead, Meta real estate to Google contractors" (LocaliQ, Superads). At the values loaded on this page, a home builder can pay up to $3,049 per lead and $28,280 per new buyer, because one buyer brings about $84,840 in gross profit.
What does a lead cost for a commercial contractor?
Published figures run $35.87 to $280.00 for "Cost per lead, industrial and construction proxies" (LocaliQ, Superads, First Page Sage). At the values loaded on this page, a commercial contractor can pay up to $5,250 per lead and $50,000 per new client, because one client brings about $150,000 in gross profit.
What does a lead cost for a painting company?
Published figures run $42.95 to $138.38 for "Cost per lead, Meta home improvement to Google painting" (LocaliQ). At the values loaded on this page, a painting company can pay up to $56 per lead and $450 per new client, because one client brings about $1,350 in gross profit.
What does a lead cost for a wealth management firm?
Published figures run $74.44 for "Search ads cost per lead (Google and Microsoft), finance and insurance" (LocaliQ with WordStream). At the values loaded on this page, a wealth management firm can pay up to $1,232 per lead and $4,667 per new client, because one client brings about $14,000 in gross profit.
What does a lead cost for an M&A advisory firm?
Published figures run $74.44 to $93.69 for "Search ads cost per lead (Google and Microsoft), finance and business services (proxies)" (LocaliQ with WordStream). At the values loaded on this page, an M&A advisory firm can pay up to $2,500 per lead and $25,000 per new closed deal, because one closed deal brings about $75,000 in gross profit.
What can a firm pay per new investor or deal?
No published cost per lead or per investor or deal was found for this type. At the values loaded on this page, the ceiling is $8,333 per new investor or deal, a third of the $25,000 gross profit one brings; every input in this preset is an assumption to replace with your own.
Last updated October 2, 2026. By Preston Durnford. Newport Beach, California.