Med spa marketing agency, nationwide.

State law can go further than the platforms. California's Business and Professions Code section 651 says before-and-after views “shall be comparable in presentation so that the results are not distorted by favorable poses, lighting, or other features of presentation”, must carry a statement that the same results “may not occur for all patients”, and that “Any price advertisement shall be exact”. Other states set their own rules. TikTok ads, as opposed to creator posts, can run: its United States healthcare table says cosmetic clinic ads may be allowed if they comply with local laws and “Restrict the ads to audiences aged 18 years or older”, with fillers as an example. And the FTC says “Endorsements claiming specific results usually will be interpreted to mean that the endorser’s experience reflects what others can also expect.” So a patient's result in an ad needs proof that it is typical, or a clear statement of the results patients generally get. Sources: California Business and Professions Code 651; TikTok, Healthcare and Pharmaceuticals; FTC, Endorsement Guides FAQ, read 3 October 2026

It brings a med spa new patients through paid ads, search and content, kept inside the rules that Meta, Google and TikTok set for cosmetic treatments. For us that means Google and Meta ads with new ad creative every month, creator ads on Instagram and Facebook, SEO and AI search, and landing pages that say what the ads say. Every ad is checked against the platform rules before it runs.

Our retainers run from $3,500 to $50,000 a month across nine published tiers. Launch, at $3,500 a month, is a managed start on Google or Meta for a business testing paid ads, with a monthly performance review. Growth, at $5,500, is where most clients land: pick Google or Meta and we run it hard, with fresh ads made for you every month and a written update every two weeks. Ad spend is billed to you directly by the platforms and never marked up, and each tier has a one-time setup fee, listed on our pricing page.

Yes in the ad text and on the landing page, and in practice no as a keyword. For campaigns targeting Canada, New Zealand or the United States, Google’s restricted drug terms policy, read on 3 October 2026, says: “While you don’t need to be certified in order to use prescription drug terms in ads and landing pages, you must be certified in order to keyword-target these terms.” Its certification types are business models, “for example, Online Pharmacy, Addiction Services, Telemedicine, Health Insurance, or Pharmaceutical manufacturer”, and it says “Do not apply for a category that does not match your business model.” Botox is on Google’s prescription drug list, so we build the keyword list on the treatment, such as wrinkle relaxer, instead.

Meta’s Health and Wellness policy, read on 3 October 2026, says ads for cosmetic procedures “must be targeted to people at least 18 years or older”. For that audience it allows “General cosmetic products, procedures, surgeries depicting before and after transformation.” It bars ads that contain “statements of inferiority about physical appearance”, and its personal attributes policy shows “Ready to upgrade your skin to look younger?” as not allowed. Its Drugs and Pharmaceuticals policy says advertisers can’t run ads that “Promote prescription drugs unless they are actively certified by LegitScript or have gone through Meta’s internal review process”, routes it sets out for online pharmacies, telehealth providers and pharmaceutical manufacturers. So our ads sell the treatment and the person who performs it, never a flaw, and we advertise the appointment, not a Botox unit price.

On Instagram and Facebook, yes, as partnership ads shown to adults 18 and older, the age Meta’s Health and Wellness policy sets for cosmetic procedure ads. On TikTok, no: its Branded Content Policy, effective 31 August 2026, prohibits branded content for “Cosmetic clinics, cosmetic surgery and cosmetics making medicinal claims”, and it counts a gifted product or service as branded content. The FTC’s endorsement guidance says: “If you received a free or discounted product to provide a review somewhere, your connection to the company should be disclosed everywhere you endorse the product.” We apply that to a free treatment too. All three read on 3 October 2026.

We don’t promise a date for new patients. On Meta, a new ad set usually leaves its learning phase “after about 50 results in the week after the ad set’s last significant edit”, and in that phase ad sets “usually have a higher CPA”, per Meta’s help page read on 3 October 2026. Our terms build in a 60-day checkpoint, where we look at the numbers with you, and a three-month minimum, then month to month with 30 days notice.

Yes. PELORA serves med spas across the United States from Newport Beach, California, and the work can be delivered remotely. Google sets its drug terms rule for campaigns targeting the United States as a whole, but state law can add to the platforms: California’s Business and Professions Code section 651 says “Any price advertisement shall be exact”. Every ad goes through our compliance review before it runs.

Your treatment menu with prices, who performs each treatment, and access to your Google and Meta ad accounts, which stay in your name; if you have none, we build them in your name during setup. For any patient photo or story, a signed marketing authorization from that patient before it appears in an ad. Setup also covers tracking, review schema and your first creative library.