Brands built by peoplewho have to run them.

A brand strategy, a full identity system, and the assets that system lives inside. That means positioning and messaging, a logo suite in every format, a color and type system, brand guidelines, and then the packaging, photography, video, website, and ad creative built on top of it. A logo on its own is one asset, not a brand.

No. A logo is one asset inside a visual identity, which sits inside a brand identity, which serves a brand strategy. The brand itself is the perception in your customer's head, which you influence but never own. Buying only a logo is buying the smallest piece and calling it the whole job.

At PELORA a brand kit runs $2,500 to $6,500, a standalone logo with full lockups and file formats runs $1,500 to $3,500, graphic design and collateral runs $250 to $750 a piece, and motion graphics run $500 to $2,500 an asset. Websites run $3,500 to $50,000 depending on scope. Across the wider market, Clutch reports US branding agency rates of $100 to $149 an hour with the most common project size between $10,000 and $49,999.

Strategy and discovery take two to three weeks. Identity design takes four to six. Rollout depends on how many touchpoints you have. The single biggest cause of overrun is slow feedback, not design time. If approvals take two weeks instead of two days, a ten week project becomes a fourteen week project.

You own the logo, the source files, and every asset we produce. Fonts are the exception everywhere, because type is licensed rather than sold. We tell you exactly which licenses you need and what they cost before we design with them.

It can, if the domain changes and redirects are handled badly. A name and identity change on the same domain is low risk. A domain migration needs a full redirect map, updated schema, and refreshed Google Business Profile and citation data. We handle that as part of the rollout rather than leaving it to chance.

Usually not. Most businesses need positioning and a system, not a new name. When a name is genuinely holding you back it is normally because it is descriptive, which is the weakest kind of trademark. The USPTO ranks names from generic and descriptive at the bottom up to arbitrary and fanciful at the top. A name like Apple is protectable. A name that plainly describes what you sell is close to unprotectable.

All of it, in house. Packaging and can design, product photography, CGI and 3D, brand film, the website, and the ad creative. That is the whole reason this page exists. Most studios hand over a guidelines PDF and stop at the point where the work actually gets hard.

Carefully, because in a licensed practice the brand is a legal artifact. In California a name change can require a fictitious name permit, before and after galleries are governed by Business and Professions Code 651 which bars altered or non-comparable images, and superiority claims like best or number one are not puffery for a licensee. We design to those constraints from the start and route claim language to your counsel.

Leave it alone if the brand is merely dated but still trusted and known. Refresh if the positioning is right but the execution has drifted or looks older than the service. Rebrand if the business has genuinely changed, if you are fighting a name that limits you, or if you cannot say what makes you different in one sentence.

Yes, and with operator experience behind it. Preston operates four treatment centers, so the constraints are familiar rather than theoretical. Behavioral health advertising requires LegitScript certification on both Google and Meta, alumni are still patients under 42 CFR Part 2 so testimonials cannot be run the way other industries run them, and referral compensation is governed by EKRA. Those are brand decisions, not just legal ones.

Newport Beach, California. We work across Orange County, Los Angeles, and San Diego in person, and with brands nationwide remotely. Production travels.

Six to nine weeks for strategy and identity. Two to three weeks of discovery, then four to six weeks of design. Application and rollout run on top of that and depend on how many touchpoints you have, so a brand plus a website is usually ten to fourteen weeks. The variable that actually moves the date is your feedback speed, not our design time.

If you want a logo for a few hundred dollars, we are the wrong call and a freelancer is the right one. Same if you need files by Friday, or if nobody on your side can make a decision and stick to it. Brand work starts at $2,500 and needs someone who can approve things. If you are pre-revenue and testing an idea, spend the money on the offer first and come back when there is something to brand.

Project work like a brand kit or a logo is quoted flat and confirmed in writing before anything starts. Ongoing programs carry a $4,500 one-time setup and a three month minimum, then run month to month with 30 days notice. There is a 60 day checkpoint built in, where we look at the numbers together and you decide whether to keep going. Ad spend is always paid direct to the platforms and never marked up.

Both, and we own several of them. The Epic Journal is a product we designed, photographed and still sell, 33,000 copies in. Epic Journey Recovery and Pelora Surfaces are companies we operate. WholeHealth Concierge and Whole Health Hydration are brands we launched and run marketing for, and WholeHealth went from 2 to 16 patients in 90 days. That is the difference between a studio that hands you a brand book and one that has had to live inside the brand afterward.