What does PELORA's TikTok Ads management include?
Running your TikTok ad account for $2,750 a month: building the campaigns, Spark Ads on posts that creators authorize, targeting, budgets, testing, and reporting tied to orders and revenue. It is management only. Creative is not included, and ad spend is paid by you to TikTok directly, never marked up.
What do TikTok Ads and TikTok Shop cost?
TikTok Ads management is $2,750 a month. TikTok Shop setup is $2,500, one time. TikTok Shop management is $3,000 a month, or $5,000 a month with an affiliate creator program. Ad spend, TikTok's referral fee on each order and creator commissions are yours, paid directly with no markup from us, and creative is priced separately.
Is video creative included?
No. TikTok Ads management is management only. TikTok needs 12 or more fresh videos a month, and they can come from your own team, from the creative in your PELORA tier, or from our Creator program, UGC videos or a production shoot day, each priced separately. We agree where yours will come from before the account goes live.
What are Spark Ads, and why run ads through a creator's handle?
Spark Ads promote an existing TikTok post, from a creator's handle or your own, instead of copying it into a new ad. The creator turns on ad authorization for the post and shares a code, and the ad keeps the post's likes, comments and follows while your budget shows it to more people. We put budget behind posts that already did well on their own, so the money backs something the audience already chose.
Who pays TikTok Shop's fees and creator commissions?
You do, directly. TikTok's referral fee on each order and any commissions your affiliate creators earn are your costs, on their own lines. PELORA never holds, invoices or marks up creator money. Our fee is the setup and the monthly management.
Can every brand use TikTok Shop and creator content?
No. TikTok Shop does not allow weight management supplements, meal replacement products or mental wellness supplements, and other supplements can sell there only if TikTok invites the brand in, with a cGMP certificate and a lab report from one of TikTok's partner labs. TikTok's branded content rules do not allow creator posts, including affiliate and gifted posts, for weight loss or weight management supplements. Peptides, GLP-1 products and ingestible CBD or hemp are a no for TikTok Ads and TikTok Shop. We check your category against TikTok's current rules before we quote.
Can a clinic or med spa advertise on TikTok?
Sometimes, and we check case by case. TikTok's US healthcare rules say cosmetic clinics and medical institutions may be allowed, subject to local law, any required certifications and an audience of 18 and over. Creator and branded content is not allowed for healthcare, including cosmetic clinics and telehealth, and TikTok Shop is for products, not services.
Can TikTok run alongside my existing PELORA retainer, or does it stand alone?
It runs alongside one. TikTok Ads and TikTok Shop are add-ons to any PELORA retainer: your tier covers its own channels, and TikTok is priced on top.
Who owns the ad account, the creative and the Shop?
You do. The TikTok ad account and the Shop are in your name with us granted access. On payment you own the creative, the written content and the website work produced under the agreement, and you keep ownership of your own accounts and data at all times.
What happens in the first 30 days?
Week one is a policy check, because TikTok's category rules decide whether this is viable at all and it is better to find out in week one than week six. Week two is creative and the Shop or pixel setup. Week three is a small live test. Week four is reading what performed and deciding whether to scale. On TikTok the first month is as much eligibility as performance.
Can you run TikTok for brands anywhere in the United States?
Nationwide. We are based in California and run accounts across the United States. TikTok is national and the audience is not meaningfully constrained by where you are based. Creative volume is the real constraint at scale, not geography.
Do I need to post organically before running ads?
Not strictly, but it helps a great deal, and Spark Ads are the reason. Running paid reach behind a post that already performed organically tends to beat running a cold ad, because the post has evidence behind it. Starting from zero organic is possible, it is just a slower route to the same place.
What if my category is not allowed on TikTok?
Then we will tell you at the policy check and not take the retainer. TikTok restricts more health and wellness categories than Google or Meta, and the rules differ again for TikTok Shop. We would rather lose the add-on than build an account that gets shut down.
Who pays creator commissions and TikTok's fees?
You do, directly. PELORA never holds, invoices or marks up creator money, and TikTok's per-order referral fee is your cost on its own line. You see what every party is paid.
What do you need from me?
Access to your TikTok Business account and Shop if you have one, your product and fulfilment details for Shop, and an honest answer about who can appear in content. TikTok rewards a face and a voice more than most channels.
What happens if I want to leave?
Standard terms are a three month minimum, then month to month with 30 days notice, and no early termination fee. The three months exist because the work needs that long to produce a readable result, not to trap you. The account, the Shop and the creative stay with you.
