Dental marketing for Orange County practices, built around the cases you want.

It gets your practice seen by people searching for the care you provide, and gives them a clear reason to call you rather than the next office. Our part is your Google or Meta ads, two to six search and AI articles a month, and on Growth and Scale, a written update every two weeks.

Yes, on Google or Meta, and on Meta the rules turn on what you sell. Meta's 18-and-over rule covers cosmetic procedures but exempts "Dental products, such as teeth whitening products", and its examples don't name a dental treatment, so we take the careful reading and show veneer and smile makeover ads to adults only. No ad talks down about the reader's teeth either, because Meta bars cosmetic ads that make "statements of inferiority about physical appearance".

Yes, if each photo follows the rules. In California, a before-and-after has to name the procedures performed, be comparable in presentation, and say the same results may not occur for all patients. Meta allows before-and-after ads for cosmetic procedures when they target people 18 and older. No patient photo runs without that patient's written permission. Other states write their own rules. Separately, every health client's ads go through our compliance review before anything runs.

Dental SEO is writing the pages that answer what patients ask before they book, like what an implant involves or how veneers compare with bonding, so Google, ChatGPT and other AI tools can find and quote them. Depending on the plan, we write two, three or six of those articles a month, each with its own schema and title.

Yes, but never as part of a monthly plan. You pay for a site only if your current one is holding you back, and the price depends on the pages and features it needs. Our pricing page shows the range.

Yes. Specialty practices get the same plans. What changes is what we write about, from aligners and braces to gum treatment and implant surgery, in the words your patients search.

Our plans start at $3,500 a month, Growth at $5,500 is where most clients land, and Scale is $7,500. A one-time setup fee comes with the first invoice. Your ad budget sits on top, billed to you by Google or Meta and never marked up. If your budget can't carry the goal, we say so up front.

No. Anyone who promises a fixed count of new patients is guessing. How many people book depends on your offer, your reviews, your prices and how much you spend. What we do promise is the work, a written update every two weeks on Growth and Scale, and an early warning if the numbers aren't adding up.

Everything a modern practice needs to grow, wired together as one system. On the creative side: new ads every month, and a video shoot at your practice (doctors, team, patient experience) as an add-on. On acquisition: Google Ads and Meta campaigns tuned to your case values, plus landing pages built to convert, with a full website as a separate project. On the follow-up side: your CRM (GoHighLevel or HubSpot) configured with pipelines, instant speed-to-lead text and email replies, appointment reminders, no-show recovery, reactivation campaigns for dormant patients, and automatic Google review requests after visits. On search: local SEO, Google Business Profile optimization, and AEO and GEO so AI assistants recommend you. You own every account, ad spend goes to the platforms with no markup, and it all reports into one monthly scorecard.

Yes. Typical flows: an instant text and email the moment a new inquiry arrives (speed-to-lead is where most practices quietly lose implant cases), appointment confirmations and reminders that cut no-shows, a no-show recovery sequence, post-visit review requests timed to happy moments, recall and reactivation campaigns for patients who have not returned, and a monthly newsletter that keeps you top of mind. We build it in GoHighLevel or HubSpot, connect it to your practice calendar. Your front desk sees one clean pipeline instead of sticky notes.

It depends entirely on the value of what you sell. Size ad spend to your new-patient revenue target, and make sure the budget is large enough for the platforms to gather enough conversions to exit the learning phase. Underspend for your case value and the algorithm never learns, so you wrongly conclude ads do not work. We tell you the honest minimum before you spend a dollar, and we built a free calculator at peloramarketing.com/calculator to model it with you.

These are high-consideration, high-ticket decisions, so we lead with trust and education. Google Search on high-intent terms (dental implants, All-on-4, full-arch, missing teeth, denture alternative) in your cities, then YouTube and Meta video of the doctor explaining the procedure and real patients (with consent) sharing before and after. We add a dedicated implant or All-on-4 landing page, financing messaging, booking automation to book consults 24/7, and speed-to-lead so no high-value inquiry goes cold. These buyers research for weeks, so follow-up matters as much as the first click.

Veneers and smile makeovers are bought emotionally. Patients need to see real smile transformations on people who look like them. We shoot real smile-reveal videos and doctor walkthroughs (with written consent) and distribute them across Reels, TikTok, YouTube Shorts, Meta ads, and your website. We layer in Google ads for high-intent veneer searches, financing messaging for the case value, and booking automation so consults get booked the moment interest is highest. Static before-and-after photos are easily filtered. A real reveal on video earns trust instantly.

Cosmetic dentistry is a trust purchase. People are choosing who works on their smile and spending thousands to tens of thousands of dollars. They need to see the doctor, feel the chairside manner, and watch real patients get results before they book. Video delivers all of that in seconds. Shoots are an add-on, from $3,500. We distribute each shoot across paid ads, organic social, email, SMS, the website, landing pages, blog posts, YouTube, TikTok, and Reels. One shoot becomes months of content.

Booking automation puts an instant, 24/7 booking link in front of every lead the moment they reach out, sends automatic reminders and confirmations, and follows up by text and email so no inquiry goes cold. Most high-value dental leads arrive after hours or while your team is with a patient, and a lead that waits hours usually books elsewhere. We set it up with Calendly and connect it to your CRM (GoHighLevel) so a new inquiry can book straight into your calendar in seconds, then a human takes over for the consult.

All of OC: Newport Beach, Corona del Mar, Costa Mesa, Laguna Beach, Huntington Beach, Irvine, Aliso Viejo, Mission Viejo, Lake Forest, Tustin, Dana Point, San Clemente, and surrounding communities. We also serve Los Angeles, San Diego, and select practices nationally. Headquartered in Newport Beach.

Honest timeline. Months 1-2 are the learning phase for ads, plus content production, the website or landing page build, and, if you add it, the CRM and AI front-desk setup, which is a separate build. Months 4-6 we refine: new ads and pages from what the first months showed, retargeting, review requests, and follow-up on every inquiry. High-ticket cases have longer research cycles, so attribution windows matter. Anyone promising a flood of full-arch cases in week 2 is not telling the truth.

Book a strategy call. We will talk through your practice, the cases you want to grow, your goals, and what tier fits. No commitment on the call. If we are a fit, I will walk you through onboarding. If we are not, I will tell you who in OC might be a better match. Either way, you leave with a clear next step and an honest read on the numbers.