Can I advertise PRP on Google?

The answer

PRP is named in the policy. It is not an interpretation.

Most clinic owners are told this as an opinion, usually by an agency being careful. It is not an opinion. It is a line of text on a Google policy page, and platelet rich plasma appears in it by name.

The distinction that decides itswipe

Prohibited is not restricted, and only one of them has a way in

Most clinic owners are told PRP is "restricted", and then go looking for the certification that would unlock it. There is no such certification, because PRP is not restricted. It is prohibited. The two written exceptions are an FDA licence held by the advertiser, and content that is exclusively educational. A page with a booking button is not exclusively educational.

Speculative and experimental medical treatment, cell therapies, and gene therapies. support.google.com/adspolicy/answer/15596627, read 2026-09-19 and confirmed 2026-09-21. Two independent reads.

Prohibited is not the same as restricted, and the difference decides what you do next. A restricted category has a certification that unlocks it: you apply, you get approved, you advertise. This category has no such route. There is no LegitScript path, no healthcare certification, nothing to buy. The word in the policy is promotion, and promotion covers the keyword you bid on, the ad copy, the landing page, and the booking tool one click behind the ad.

Biohacking, DIY genetic engineering and gene therapy kits sit in the same prohibition, named the same way.

The exceptions

There are two ways out. Neither is written for a clinic.

This is the first thing anyone asks when they are told PRP cannot be advertised, so here is the page’s own wording in full.

Same page, answer/15596627, read 2026-09-21. The examples the policy gives for the educational exception are academic papers and medical conference tickets.

On the FDA exception, two conditions have to hold at once. The therapy is FDA licensed or approved, and the advertiser is the entity holding that licence to market the product. We read that as not reaching a clinic, and we are labelling that as our reading rather than as policy text: a practice administering PRP to patients is a provider of a service, not the holder of a licence to market a product, and autologous PRP drawn and spun and injected in your own office is not an FDA-approved product at all. The exception is written for manufacturers. If an agency has told you they can get you approved under it, ask them which licence you hold.

On the educational exception, the operative word is exclusively. A page with a booking button is not exclusively educational. Neither is a page with a phone number in the header and a consultation form at the bottom, which is every clinic page ever built. You cannot run a lead generation ad and call it education.

The finding

The P-Shot and the O-Shot are PRP.

This is the one that catches agencies, and it catches them because of an absence rather than a presence. We searched the policy page for the brand names. “P-Shot”, “O-Shot” and “Priapus” appear nowhere on it. An agency searching for the procedure name finds nothing, concludes it is clear, and builds a campaign structure on it.

The chain is two steps and both hold. Step one is policy text: PRP is prohibited by name, quoted above. Step two is medical fact: the Cleveland Clinic describes the P-Shot as an experimental type of platelet-rich plasma injection, and the O-Shot is the same protocol. Being experimental hits the first prohibited bullet independently, so the conclusion survives either way.

The procedure name is not the unit Google reads. The therapy is.

One honest caveat, because it is the difference between a rule and a gamble. Enforcement turns on whether the ad or the landing page actually discloses PRP. A brand name alone, with no PRP disclosure anywhere, may simply not be detected. That is a reason to be careful about what you publish, not a reason to treat the procedure as clear. Running on undetected prohibition is a position, not a strategy, and it ends when somebody at Google looks.

The constructive part

What a regenerative clinic can still advertise, which is most of it.

Google’s healthcare and medicines policy carries its own index of restricted healthcare categories. There are fourteen sections on that index and thirteen restricted categories. Not one of them is hormone therapy, medical weight loss, IV therapy, NAD+, aesthetics, diagnostics, memberships or new patient consultations.

Healthcare and medicines. support.google.com/adspolicy/answer/176031, read 2026-09-19 and confirmed verbatim 2026-09-20. Note the method: that URL is an index with fourteen sections and the rules live on its sub-pages. Reading the summary and stopping there produced two of the six errors a second reader removed from our first pass.

We state that as absence rather than as permission, deliberately. Google has not published a page saying hormone therapy is fine. It has published a list of what is restricted, and those services are not on it. A clinic that treats absence as a guarantee will eventually meet a catch-all clause, and the unapproved substances policy has three of them.

But the shape holds and it is the opposite of what most clinics are told. The prohibited set is short and named. The rest was never restricted. The work is separating them across four surfaces: your keyword list, your ad copy, the landing page the ad points at, and your booking tool’s own service menu, which sits one click behind the ad and is the surface nobody audits.

In practice the patient who eventually books a regenerative procedure usually arrives through a door you are fully allowed to advertise. They search the symptom, or the diagnostic that names it, long before they search the treatment.

Who wrote this

The person who runs the accounts this came from.

Read next

The rest of the answers.

• The study behind this: how Google enforces its health policy, measured across two accounts
• Why did Google reject my hormone and testosterone keywords?
• Can a med spa advertise Botox on Google?
• Do I need LegitScript certification for a regenerative medicine clinic?
• Why was my clinic's Google Ads account suspended or paused?
• Healthcare marketing, what PELORA actually does for clinics
• Every tier and every price, published