Cardiology marketing for heart and vein practices.

What does a cardiology marketing agency do?

It brings in three kinds of patient, each on its own path: the patient a primary care doctor sends, the patient who wants a heart or leg test and books it, and the vein patient whose reasons may be medical, cosmetic or both. The referral path is your team's relationship with referring offices; we write articles that answer what their patients ask, and a page for referring offices is priced first. Here is what we run and where it sits in a plan:

How should a practice market heart screening patients choose for themselves?

As a test with a price, a purpose and a next step, not as reassurance. Medicare's own screening benefit is narrow: Part B covers a cardiovascular screening once every 5 years, and its description reads: Includes blood tests for cholesterol, lipid, and triglycerides levels to help detect conditions that may lead to a heart attack or stroke. Imaging tests such as a coronary calcium score are another matter. The American College of Cardiology reported on October 1, 2026 that ACC's Illinois Chapter is leading efforts to expand coverage for coronary artery calcium scoring based on ACC guidelines. So a patient who wants one may have to pay for it.

That makes a screening page closer to a cash-pay offer than a referral. The FDA has warned about CT sold to people who feel fine: What's new is that CT is being marketed as a preventive or proactive health care measure to healthy individuals who have no symptoms of disease. The FDA's page is about whole-body CT, but the lesson holds for any scan marketed to the well: say who it is for and what it can show.

Screening also reaches primary care. The National Heart, Lung, and Blood Institute says In the United States, more than 8 million people ages 40 and older have peripheral artery disease, or PAD. About 1 in 4 of them have muscle pain or weakness that starts with walking and stops within minutes of rest; others have different symptoms or none. The institute advises: If you smoke or have high blood pressure or other risk factors for PAD, even without symptoms, ask your healthcare provider about getting tested. That is a message for primary care offices as much as for patients.

How should a vein center market medical and cosmetic care?

As two services with their own campaigns and rules (the $3,500 plan runs up to 2 campaigns; new pages are priced first), because Medicare and the ad platforms treat them differently. The NIH puts both goals in one sentence: The goal of treatment is to relieve symptoms, keep varicose veins from worsening, improve appearance, and prevent serious complications, such as ulcers and bleeding. Medicare does not. One Medicare contractor's coverage policy, Novitas Solutions' L34924, says The treatment of CEAP clinical classification C1 (telangiectasias or reticular veins) will be considered cosmetic, and therefore, not reasonable and necessary for the purposes of Medicare coverage except in patients with spontaneous and/or traumatic venous hemorrhage.

Coverage criteria differ by Medicare contractor and by insurer; the line above is one contractor's. For before-and-after photo rules in detail, see our aesthetic ad rules.

Why should vein ablation ads sell an evaluation, not a procedure?

Because Medicare checks vein ablation closely, and an ad that promises the procedure gets ahead of the medical record. Hospital outpatient vein ablation is on the list of services that will require prior authorization when provided on or after July 1, 2020. Since early 2026, the same procedure in an ambulatory surgery center falls under a Medicare demonstration in ten states, including California and Texas, where Prior authorization for the ASC demonstration is voluntary. However, if a provider elects to bypass prior authorization, applicable ASC claims will be subject to a prepayment medical review.

Recovery Auditors review radiofrequency and laser vein ablation claims from ambulatory surgery centers for medical necessity, and one listed error is Insufficient documentation to support failure of an adequate trial of conservative treatment prior to the vein ablation.

So a vein ad offers what the physician needs before deciding anything: an evaluation, an ultrasound and a plan. It never promises "same-day ablation", never implies every leg needs a procedure, and when a trial of compression comes first, the landing page says so in the physician's words.

What does Medicare's heart failure model change for cardiology marketing?

It ties some cardiologists' Medicare pay to how well heart failure is managed before it reaches the hospital, and CMS names working with primary care as a goal. CMS says ASM is a mandatory model with five performance years that run from January 1, 2027, through December 31, 2031. Performance is measured from 2027, and each year's score sets the Medicare Part B payment adjustment two years later, starting in 2029, according to CMS's own questions and answers on the model. Its heart failure cohort is cardiologists, and ASM will include select specialists who have historically been attributed at least 20 heart failure or low back pain episodes per year as identified by the episode-based cost measure methodology. They must also practice in a selected area: roughly one-quarter of core-based statistical areas (CBSAs) and metropolitan divisions.

Among CMS's stated goals is Increasing active collaboration between select specialists and primary care providers, along with Offering greater transparency in ASM participant performance. For a cardiology group in a selected area, marketing to primary care stops being a lunch calendar and becomes care coordination: how fast a referred heart failure patient is seen, how the referring doctor hears back, and patient education aimed at keeping people out of the hospital. Whether your physicians are on CMS's 2027 participant list is a question for your billing team; CMS has published it.

How does the Stark law reach a cardiology group's own imaging?

Through Medicare referrals, because the law lists imaging by name. Unless an exception applies, a physician may not refer a patient for designated health services Medicare may pay for to an entity the physician has a financial relationship with, and those services include Radiology services, including magnetic resonance imaging, computerized axial tomography scans, and ultrasound services. A group whose physicians refer Medicare patients for the group's own CT or other imaging can rely on the exception for in-office ancillary services if it meets its terms. For magnetic resonance imaging, computed tomography and positron emission tomography (and other imaging the Secretary determines appropriate), the statute says those terms must include that the referring physician inform the individual in writing at the time of the referral that the individual may obtain the services for which the individual is being referred from a person other than the group, with a written list of suppliers in the area where the patient lives. A self-pay test the patient books on their own is a different case.

For marketing, that means an imaging page never implies the group is the only place to get the scan, and the referral steps your counsel set stay intact when the page sends a patient to book. Separately, the federal Anti-Kickback Statute bars knowingly and willfully offering or paying anything of value to induce referrals of patients whose care a federal health care program may pay for, which is one reason we charge a flat monthly fee, never a fee per patient, per scan or per procedure. Your counsel reviews any referral arrangement.

Sources: 42 U.S.C. 1395nn(a)(1), (h)(6)(D) and (b)(2), and 42 U.S.C. 1320a-7b(b), as republished by Cornell's Legal Information Institute, read October 28 and 29, 2026. Which tests count as radiology services (CMS publishes a code list), and how the notice works in practice, is in 42 CFR 411, which your counsel should confirm.

What do Google, Meta and TikTok allow for cardiology and vein ads?

No platform has a rule written for cardiology, so the general health rules decide, and a vein center's cosmetic work adds the cosmetic ones. Each in its own words, read October 28, 2026:

What can a cardiologist's or vein physician's bio say?

The certificate's exact name, and "board certified" only where the state allows it. ABMS says The 24 certifying boards or Member Boards of ABMS were founded by their respective specialties to assess and certify physicians and medical specialists; its list includes internal medicine, surgery, radiology and nuclear medicine, and no vein board. Vein care is practiced by physicians from several specialties, and its own board, the American Board of Venous and Lymphatic Medicine, was Established in 2007, originally as the American Board of Phlebology. California adds a precise rule: a physician certified by a qualifying board shall not use the term “board certified” unless the full name of the certifying board is also used and given comparable prominence with the term “board certified” in the statement. We check each physician's bio against their state's rule and list the fixes for your web team; site edits are priced first.

Patient stories follow the same care as any health testimonial: a signed HIPAA marketing authorization first, results stated the way patients generally experience them, and no claim broader than one patient's experience.

How does PELORA run cardiology and vein marketing?

One service line at a time, each with its own campaign and count; new pages are priced first.

1. Rules for each service line

   Before anything is built we read the live platform policies, the coverage policy your Medicare contractor applies to vein care, and your state's advertising rule, and check each physician's board statement.

2. Separate lines, separate campaigns

   Screening, medical vein care and cosmetic vein care each get their own campaign and send to their own page, so a cosmetic ad never lands on a page about coverage, and a coverage page never sells looks. The $3,500 plan includes up to 2 campaigns; a third is an add-on, and any new page is priced first.

3. Accounts in your name

   Ad accounts are yours and billed to you by the platforms. Tracking is set up with your counsel, and no patient or condition lists go into any platform.

4. The physician approves

   Every ad and article goes to the physician it names before it runs.

5. Count visits, tests and procedures

   A monthly report by service line and location, so you see which line fills the schedule and which only fills the inbox.

How is this different from what ranks for cardiology practice marketing?

Google showed these top five organic results for "cardiology practice marketing" on October 28, 2026: a software vendor's guide, two agency pages, a medical agency's page and a cardiology support company's blog. Here is what they show a buyer:

Counted from all five results, read October 28, 2026.