Real patients and local creators film what starting felt like, run as Meta partnership ads to adults 18 and older. Not on TikTok, which prohibits branded content for weight loss clinics.
5.0 on Google, 11 reviews
Pelora Marketing does absolutely incredible work.Melissa B., Google review
UpdatedSeptember 26, 2026TikTok, Meta, FDA and FTC rules read at the sources listed at the bottom
Influencer marketing for a medical weight loss clinic means a real patient or local creator filming what starting felt like, run as a Meta partnership ad from their own account to people 18 and older, pointed at a consult page. It is not a TikTok program: TikTok prohibits branded content for weight loss clinics. The creator never names a drug, never shares a pound count without the typical result, and never pinches fat on camera.
A patient in her first month, a local nurse or trainer, a parent in your zip code, each signing off on what they say.
Meta partnership ads to adults 18 and older, and YouTube. Not TikTok.
No drug, brand or dose, and no monthly price that leaves out the drug or the labs. The FTC reads a patient's post as your ad.
The handle and the clinic are examples, not clients.
The choice often turns on privacy: some patients want their name on it, some do not.
The patient tags your clinic as a paid partner and sends the partnership ad code. You run it from her account to adults 18 and older, as Meta's branded content rules require for weight loss services.
A patient who keeps posting grants account-level permission once, in Business Suite. Each update then runs without a new code.
A creator films to our brief and hands you the video, with usage rights, to run from your own account. If they are not your patient, the ad says so: the FTC expects actual patients or a clear disclosure.
Meta requires weight loss ads to target people 18 and older and bans statements of inferiority about appearance and close-ups of pinched fat.
A patient or clinician on the first appointment, the labs and the plan. YouTube requires paid videos to follow Google Ads policies, with some exceptions, and Google lists semaglutide, tirzepatide and phentermine among its prescription drug terms.
TikTok's Branded Content Policy, effective August 31, 2026, prohibits creator posts for "weight loss clinics", whether the creator is paid, gifted or on an affiliate code. Its ad policy bars drugs for weight loss, and says prescription drugs may be allowed only if regulator-approved and shown to adults.
Before the first brief we read the Meta Ad Library for weight loss clinics near you.
These rates are what creators actually accepted, not rate-card asks. We put most of the budget on a few patients and local creators, not one big name. Some patients prefer a discount to cash; the FTC counts that as a material connection, so the post carries the same paid label.
Across more than 21,000 collaborations, nearly 80 percent of deals were under $300 and only 2 percent were over $1,000.
| Creator size | Followers | Per post, organic | Add ad rights, 30 days | Who they are |
|---|---|---|---|---|
| Nano | Under 10,000 | $150 to $400 | Plus 25 to 30 percent | Patients who started with you, local parents, trainers and nurses. |
| Micro | 10,000 to 100,000 | $400 to $1,500 | Plus 25 to 30 percent | City-level fitness, food and lifestyle creators with an engaged adult audience. |
| Mid | 100,000 to 500,000 | $2,000 to $5,000 | Negotiated | Regional names. Rarely worth it for a clinic with one or two locations. |
| Credentialed | Any size | 40 to 60 percent above tier | Negotiated | A physician, NP or registered dietitian on camera, explaining the program. Paid more, read harder. |
Budget rule: two posts a month with 30-day ad rights runs about $400 to $1,000 per small creator, up to about $3,000 for a larger one. Collabstr's average paid post in 2026 was $193 on Instagram, $186 on TikTok and $255 on YouTube.
We scope about 30 accounts for every one we expect to sign. The first cut: is the person comfortable telling their own story in public?
Patients first, then local creators with an adult audience. We check past sponsors and whether the followers are real: the FTC's reviews rule bans buying fake followers or views. The shortlist comes to you before we contact anyone.
A flat fee per post, or a discount written down like one. Deliverables, usage rights, how long you can run it, and the patient's written authorization before any part of their care appears in your ads. About six message rounds per outside deal; reply rates on cold outreach average about a third.
One moment per post and the page it points to. Never: a drug or brand name, a dose, a pound count without the typical result, a before-and-after, pinched fat, or a promise tied to a timeline.
Two review rounds, each back within 48 hours, before anything posts: the disclosure, the 18-plus setting, any number, and any word that points to the drug.
We request permission and build the ad from their handle on Meta, targeted 18-plus to your service area, and pointed at a consult page that says what the price includes. Most creators go live two to four weeks after signing.
You pay each creator directly. We report consult requests, cost per consult and which stories brought them, by creator.
TikTok's Branded Content Policy lists "Weight loss products or services - Including weight loss clinics" among its prohibited industries.
On March 3, 2026 FDA announced 30 warning letters to telehealth companies over compounded GLP-1 claims, chiefly claims implying sameness with FDA-approved products and branding that obscured who compounded the drug. In September 2025 it named "undisclosed paid influencer promotion" as part of the problem.
The FTC's weight loss guidance says endorsements from people who lost more than 15 pounds overall, or an average of two pounds or more a week for a month or more, should disclose how much weight consumers typically can expect to lose. A line like results not typical does not fix it.
We work remote from Newport Beach with weight loss clinics across the United States. Creators come from your city; what changes by state is who may prescribe and how, and whether a pay-per-patient deal is lawful.
Creator fees are yours and paid directly; we never invoice, hold, route or mark up creator money.
Influencer and paid partnership ads, sourced and managed, are part of the Enterprise tier and every tier above it. Creator fees are on top.
Up to five creators live in any month, with finding, contracting, briefing, two review rounds, running and a monthly report included. Creator fees are paid by you, directly. Prescription products add $1,000 a month.
Eight finished creator videos to our brief, with rights for your own channels and your ads. Extra videos $500 to $750 each.
Fifteen minutes on your clinic, your market and which creators fit. We will tell you what can run, where, and what a creator can say.
5.0 on Google, 11 reviews
