Dental marketing agency for practices nationwide.
A dental marketing agency gets a practice in front of people looking for a dentist and makes visits easy to book. PELORA runs Google and Meta ads, SEO and AI search for dental practices across the United States.
Six jobs, one plan.
- Google and Meta ads
- SEO and AI search every month
- Google Business Profile reviews
Six jobs, one plan, for your practice.
Every ad goes through our compliance review before it runs.
Google Ads
Search ads for the treatments you want more of. Launch and Growth run Google or Meta, your pick; Scale runs both.
Meta ads
Facebook and Instagram ads with new creative every month, cosmetic procedure ads shown to adults only, and no ad that talks down about a smile.
Creator content, where allowed
Local creators on Instagram and Facebook, paid per post, never per patient, and labeled as paid. Never on TikTok, whose branded content rules bar "Any medical institutions, treatments or devices". $4,500 a month, added to any plan; you pay the creators directly.
SEO and AI search
Articles that answer what patients ask before they book, every month on every plan, each with its schema and title.
Google Business Profile
Every plan covers the reviews on one location's profile; more locations are an add-on. We never trade anything for a review.
Landing pages and booking
Treatment pages and booking or follow-up flows, built as separate projects and priced on our pricing page first.
The dental ad rules that shape the work.
Each line quotes the platform's, the ADA's or the regulator's own page, read on 3 October 2026. Dental advertising law is set by each state, so a state rule here is labeled with its state. Every rule, dated: our dental ad rules.
Cosmetic procedure ads go to adults. Meta: "Ads promoting or marketing cosmetic products, procedures or surgeries, must be targeted to people at least 18 years or older." Dental products "such as teeth whitening products" are exempt; we treat veneers and in-office whitening as procedures. Source: Meta, Health and Wellness; read 3 October 2026
No ad talks down about a smile. Meta bars cosmetic ads with "statements of inferiority about physical appearance". In our reading, "Embarrassed by your teeth?" is out; "Porcelain veneers, planned with you" is fine. Source: Meta, Health and Wellness; read 3 October 2026
Before-and-after needs consent and honest framing. Under HIPAA, a covered practice "must obtain an authorization for any use or disclosure of protected health information for marketing". California, for one, requires photos that are not "altered in any manner from the image of the actual subject", comparable views, and a line that "the same 'before' and 'after' results may not occur for all patients". Sources: 45 CFR 164.508; California Business and Professions Code 651; read 3 October 2026
A monthly price brings its terms. Under federal Truth in Lending, an installment credit ad stating "The amount of any payment" must also state the down payment, the repayment terms and the "annual percentage rate," using that term. Meta puts payment plan ads in its financial products and services category. California: "Any price advertisement shall be exact". Sources: 12 CFR 1026.24; Meta, ads for financial products and services; California Business and Professions Code 651; read 3 October 2026
Creators are paid per post, labeled, and kept off TikTok. The ADA's code calls paying an influencer "a specific amount or percentage of professional fees collected for dental procedures" fee splitting, and the FTC's Endorsement Guides say a paid connection the audience would not expect "must be disclosed clearly and conspicuously". TikTok's Branded Content Policy prohibits "Teeth whitening products" and cosmetic clinics "including dental surgeries". Sources: ADA Code of Ethics, 2026 edition; FTC, 16 CFR 255.5; TikTok Branded Content Policy, effective 31 August 2026; read 3 October 2026 More in creator marketing for dental practices.
Specialist means specialist. The ADA's code lets a dentist announce as a specialist "in any of the dental specialties recognized by the National Commission on Recognition of Dental Specialties and Certifying Boards", or others the state recognizes, with the required education. A general dentist who places implants is a general dentist in the ad. Source: ADA Code of Ethics, 2026 edition; read 3 October 2026
On Google, implant and surgery campaigns skip remarketing. Google's health category for personalized ads covers "surgical procedures, or injections", and there "You can't use advertiser-curated audiences." So those campaigns run without remarketing lists or Customer Match. We found no certification for dental practices on Google's healthcare policy page. Sources: Google, Health in personalized advertising; Google, Healthcare and medicines; read 3 October 2026
The full wording, and the state examples
- Meta, why we read veneers as cosmetic: its examples of cosmetic procedures name no dental treatment, and its age-rule exemptions name "Dental products, such as teeth whitening products". So we read work done in the chair as a procedure, not a product.
- Meta, before-and-after: ads targeted to people 18 or older can show "General cosmetic products, procedures, surgeries depicting before and after transformation."
- Meta, payment plans: the financial products and services category names "0% APR installment payments, including buy now, pay later (BNPL) and in-house installment payments", and "Starting January 21, 2025, using this category is required for financial products and services campaigns for advertisers based in the United States or showing ads to audiences in the United States."
- Meta, creators: "creators must use the branded content tool to tag the featured third party product, brand, or business partner with their prior permission", and "Branded content promoting cosmetic surgery, cosmetic procedures, weight loss products, or weight loss services must be age-gated to 18 years or older." (Meta, Branded Content Policies)
- ADA, the 2025 additions: "Additions to the ADA Principles of Ethics and Code of Professional Conduct for 2025 address ethical concerns with the use of social media influencers by dental practitioners and dental practitioners acting as influencers themselves." (ADA News, 24 February 2025) The Code of Professional Conduct, cited here in its 2026 edition, is "binding on members of the ADA", and the advisory opinions interpret it; your state sets the law.
- ADA advisory opinion 4.E.1: "If an influencer or a current, past, or prospective patient is providing advertising or marketing services and is paid a specific amount or percentage of professional fees collected for dental procedures from actual or prospective patients, that individual is engaged in fee splitting."
- ADA advisory opinion 5.F.7 (Social Media), on endorsing a vendor's product or service: "A social media influencer or anyone endorsing a product or service must disclose any paid partnerships with vendors when endorsing the product or service."
- ADA code section 5.H, the twelve specialties it lists: "dental anesthesiology, dental public health, endodontics, oral and maxillofacial pathology, oral and maxillofacial radiology, oral and maxillofacial surgery, oral medicine, orofacial pain, orthodontics and dentofacial orthopedics, pediatric dentistry, periodontics, and prosthodontics".
- TikTok, what counts as branded content: it includes "A product or service that has been gifted to you by (or on behalf of) a brand", so a free cleaning or whitening in return for a post counts. The full prohibited line: "Cosmetic clinics, cosmetic surgery and cosmetics making medicinal claims, including dental surgeries".
- FTC, paid creators: material connections "can include monetary payment or the provision of free or discounted products (including products unrelated to the endorsed product) to an endorser, regardless of whether the advertiser requires an endorsement in return." And: "Advertisers are subject to liability for misleading or unsubstantiated statements made through endorsements or for failing to disclose unexpected material connections between themselves and their endorsers." (FTC, 16 CFR 255.5; FTC, 16 CFR 255.1)
- Federal Truth in Lending, the four terms that trigger the full disclosure: "The amount or percentage of any downpayment." "The number of payments or period of repayment." "The amount of any payment." "The amount of any finance charge."
- Google, the full line: "Invasive medical procedures, including cosmetic surgery, surgical procedures, or injections". And the one dental line on its healthcare and medicines page: "Advertisements exclusively for dental, vision, and/or travel health insurance coverage aren’t restricted." It is about insurance, not practices.
- California example, before-and-after (section 651(b)(3)(C)): the photo must specify "what procedures were performed on that patient", and the views "shall be comparable in presentation so that the results are not distorted by favorable poses, lighting, or other features of presentation". Under 651(b)(3)(A), an image "altered in any manner from the image of the actual subject" is misleading.
- California example, models (section 651(b)(3)(B)): "Use of any photograph or other image of a model without clearly stating in a prominent location in easily readable type the fact that the photograph or image is of a model is a violation of subdivision (a)."
- California example, prices (section 651(c)): "Any price advertisement shall be exact, without the use of phrases, including, but not limited to, 'as low as,' 'and up,' 'lowest prices,' or words or phrases of similar import."
All read on 3 October 2026. Other states write their own dental advertising rules, and every ad goes through our compliance review before it runs.
From $3,500 a month.
Launch, $3,500 a month: a managed start on Google or Meta for a practice testing paid ads, with a monthly performance review. Growth, $5,500, where most clients land: Google or Meta run hard, fresh ads every month and a written update every two weeks. Scale, $7,500: Google and Meta together, with organic social, search and AI visibility. Larger groups can go up to Elite, $50,000 a month.
Setup is a one-time fee on the first invoice: $4,500, or $1,500 to $2,000 on Launch. Google and Meta bill you for the ads directly, never marked up, and you own the accounts, creative, CRM and website. Three-month minimum, then month to month with 30 days notice; a 60-day checkpoint is built in. Not ready? Start with the free Growth Check or the $1,500 Audit and Game Plan.
How the first month runs.
Only what every plan commits to, in order.
Access and setup
You invite us into Google Ads, Meta, your Google Business Profile, analytics, website and booking system; we never ask for a password. Setup covers account builds, tracking, review schema and your first creative library.
Compliance review, then live
Every ad goes through our compliance review before it runs, then goes live in your own ad accounts.
Updates, then day 60
A written update every two weeks on Growth and Scale, a full report every month, and every reply within 24 hours, the same day if ads or inquiries stop. Then the 60-day checkpoint.
Run by an operator, priced in public.
PELORA Marketing is headquartered in Newport Beach, California, and serves clients nationwide; the work is done remotely, apart from filming. Our founder, Preston Durnford, has built and run healthcare businesses of his own. We take licensed practices only and publish our prices.
A practice in Orange County? Our Orange County dental page is written for you.
Dental marketing, answered.
How much does a dental marketing agency cost?
We can speak for our own prices, which are published. Our plans start at $3,500 a month on Launch, Growth at $5,500 is where most clients land, and Scale at $7,500 runs Google and Meta together. A one-time setup fee comes with the first invoice: $4,500, or $1,500 to $2,000 on Launch. Your ad budget is separate, billed to you by Google or Meta and never marked up. The minimum is three months, then month to month with 30 days notice.
Can dentists run before-and-after ads?
Yes, with consent and honest framing. Meta lets ads targeted to people 18 and older show "General cosmetic products, procedures, surgeries depicting before and after transformation." Under HIPAA, a covered practice "must obtain an authorization for any use or disclosure of protected health information for marketing", so no patient photo runs without that signed authorization. States add their own rules: in California, for example, the photos must be unaltered, name the procedures performed, be comparable in presentation, and say the same results may not occur for all patients.
What are Meta's and Google's rules for dental ads?
On Meta, ads for cosmetic procedures "must be targeted to people at least 18 years or older", dental products "such as teeth whitening products" are exempt from that age rule, and cosmetic ads can't contain "statements of inferiority about physical appearance". An ad offering a payment plan goes in Meta's financial products and services category. On Google, we found no certification for dental practices on its healthcare and medicines policy page, but surgical procedures and injections count as sensitive health content, so implant and oral surgery campaigns run without remarketing lists or Customer Match.
Can we pay influencers to promote our dental practice?
Yes, on Instagram and Facebook, for a flat fee per post with a clear paid label, and not on TikTok. The FTC's Endorsement Guides say a paid connection the audience would not expect "must be disclosed clearly and conspicuously" (16 CFR 255.5), and a practice can be liable "for failing to disclose unexpected material connections" (16 CFR 255.1). Meta requires its branded content tool, and branded content promoting cosmetic procedures "must be age-gated to 18 years or older". In our reading, paying per new patient is paying for referrals: California makes consideration "as compensation or inducement for referring patients" unlawful (Business and Professions Code 650), and the ADA's code calls paying an influencer "a specific amount or percentage of professional fees collected for dental procedures" fee splitting. TikTok's Branded Content Policy prohibits "Any medical institutions, treatments or devices".
How long until we see new patients?
We don't promise a date or a number of new patients. Google says "Most ads are reviewed within one business day." Meta says a new ad set usually leaves its learning phase "after about 50 results in the week after the ad set’s last significant edit." Organic search takes longer: Google's own guide says some changes take effect in a few hours and "others could take several months." Every plan has a 60-day checkpoint where we read the numbers with you.
Do you work with dental practices in every state?
Yes. PELORA serves clients nationwide from our headquarters in Newport Beach, California; the work is done remotely, apart from filming. States add their own dental advertising rules to the federal ones, and every ad goes through our compliance review before it runs.
What do you need from our practice to start?
Access by invitation, never a password: a link to our Google Ads manager account, a partner request on Meta, and invites to your Google Business Profile, analytics, website and booking system. Then your services and fees, the cases you want more of, your logo and brand files, a signed marketing authorization for any patient whose photo or story we use, and the name of the person on your Google Ads payments profile, for Google's advertiser verification.
Bring the cases you want more of.
Bring what you spend on ads today and the treatments you want to grow; we will tell you what we would change first, or that we are not the right fit. Prefer to write? Send a business inquiry.