Influencer marketing for med spas and aesthetic clinics

Results in real light.

Aesthetics is the clinic category where Meta's policy names before-and-after transformations as allowed, for adults, and California spells out how: the procedure named, the same pose and lighting, and a line that results vary. TikTok, meanwhile, bans creator posts for cosmetic clinics, so the program lives on Instagram, Facebook and YouTube.

Book a Call →How creator ads work →
Nearly 80%of paid creator posts close under $300
18+Meta's age limit on cosmetic procedure ads and creator posts
3things California requires on a before-and-after: the procedure, a fair match, a results-vary line

UpdatedSeptember 26, 2026California, Meta and TikTok rules read at the sources listed at the bottom

Influencer marketing for a med spa means local beauty and lifestyle creators, clients and your injectors filming a treatment and its result honestly, run as Meta partnership ads from their accounts to adults 18 and older and pointed at a booking page. Before-and-after is allowed on Meta for adults, but it has to be real: the same pose and lighting, the procedure named, no filter, and a line that results vary. TikTok bans creator posts for cosmetic clinics.

California, Meta and TikTok lines on this page read at the source on 26 September 2026. Creator rates are what creators actually accepted, not rate-card asks.
For med spas and aesthetic clinics

Who films, where it runs, what they can show.

Who the creators are

Clients, injectors, local beauty accounts.

Clients who want to show their result, your injectors and aestheticians explaining a treatment, and local beauty and lifestyle creators with adult audiences.

Where it runs

Instagram first. Not TikTok.

Instagram and Facebook partnership ads to adults 18 and older, and YouTube for longer consult walkthroughs. TikTok's Branded Content Policy lists cosmetic clinics and laser hair removal among its prohibited industries.

What they can show

The result, honestly lit.

A real before-and-after with the treatment named and matched lighting, the price stated exactly, and no hook that tells the viewer something is wrong with their face.

What it looks like

Her result. Your med spa. One label.

This is the shape of a partnership ad for a med spa. The creator names the treatment and what she paid, the label names your med spa, and the result is shown in the same light it was filmed in. The handle and the business here are examples, not clients.

AI
@ava.in.newport
Paid partnership with Your Clinic · Sponsored
“What I actually got done, and what it cost.”
Book a consult →
Instagram Reel labelled Paid partnership with Your Business, running from the creator's handle
Three ways to run a creator

Her result. Your ad.

A client can post and you run that post as an ad, a creator can give you standing permission to run each new treatment, or a creator can film for your page only. In aesthetics standing permission fits creators who come back every few months for maintenance.

Instagram Reel labelled Paid partnership with Your Business, running from the creator's handle
Meta partnership ad

The treatment, run from her handle.

The client tags your med spa as a partner and sends a partnership ad code. You run the post as an ad from her account to adults 18 and older in your area. Meta's branded content rules require that age gate for cosmetic procedures.

What the viewer sees: the creator's name, then "Paid partnership with Your Med Spa," then your button.
Vertical video ad running from a creator's handle, marked Sponsored, with a Your Clinic Learn more button
Standing permission

Every visit, one permission.

A creator who returns for maintenance grants your page permission once, at account level. Each new treatment video can run as an ad without a new code, each checked for lighting, filters and the procedure name before it runs.

What the viewer sees: the creator's handle, a Sponsored tag, and your booking button.
Creator filming a UGC video in a clinic, with the finished ad running from the clinic's own page
UGC video

Filmed in your treatment room.

A creator films a consult or a treatment to our brief and hands you the video with usage rights. It runs from your own account. A model who is not your patient is labeled as a model, which California requires in easily readable type.

What the viewer sees: your med spa's name, a real treatment, no partnership label.
Where it runs

Instagram carries aesthetics.

Instagram and Facebook carry the paid reach, YouTube carries the longer consults, and TikTok is off the list for cosmetic clinics. Here is what each asks of a med spa.

Instagram and Facebook

Partnership ads, 18-plus

Meta allows ads for cosmetic procedures, including dermal fillers, injectable treatments, laser and micro-needling, and for before-and-after transformations, when they target people 18 and older. It bans statements of inferiority about appearance.

  • Permission once at account level in Business Suite, or per post with a partnership ad code
  • Meta's own banned example: "Ready to upgrade your skin to look younger?"
  • Ad rights add about 25 to 30 percent to the post fee per 30 days; creators charge about 39 percent more when ad rights are included ($307 against $221 on average, Collabstr 2025)
YouTube

Consults, start to finish

An injector walking through a consult, what a treatment involves and who is not a candidate. YouTube requires paid videos to follow Google Ads policies, with some exceptions, and Google lists Botox among its prescription drug terms.

  • Paid promotion switched on, so the video opens with YouTube's disclosure label
  • An adult age limit on every branded video
  • Average paid integration $255, Collabstr 2026
TikTok

Not for med spas

TikTok's Branded Content Policy prohibits creator posts for "Cosmetic clinics, cosmetic surgery and cosmetics making medicinal claims", naming laser hair removal services among them. A free treatment counts the same as a fee.

  • No free treatment in exchange for a TikTok post
  • No Spark Ads or TikTok Shop; neither is offered for med spas
  • The same creator can post the same result to Instagram

How we pick the mix: we read the Meta Ad Library for med spas in your metro once before the first brief, so the first post starts from what nearby aesthetics clinics already run.

What a creator actually costs

Most posts close under $300.

Rate guides quote high. Transaction data does not. Across 21,000 paid collaborations in Collabstr's 2026 report, nearly 80 percent of deals were under $300 and only 2 percent were over $1,000. A med spa can pay creators partly in treatment. The FTC counts a free service as a material connection, so a creator paid in filler discloses exactly like one paid in cash. You pay creators directly; we never invoice, hold, route or mark up creator money.

Creator sizeFollowersPer post, organicAdd ad rights, 30 daysWho they are
NanoUnder 10,000$150 to $400Plus 25 to 30 percentClients, local beauty accounts and aestheticians. Where a med spa program starts.
Micro10,000 to 100,000$400 to $1,500Plus 25 to 30 percentCity-level beauty, fashion and lifestyle creators with an engaged adult audience.
Mid100,000 to 500,000$2,000 to $5,000NegotiatedRegional beauty names. Worth it for a launch or a new location, rarely for a test.
CredentialedAny size40 to 60 percent above tierNegotiatedYour injector, NP or physician on camera explaining a treatment. Paid more, read harder.

Budget rule: two posts a month with 30-day ad rights runs about $400 to $1,000 per small creator, up to about $3,000 for a larger one. Collabstr's average paid post in 2026 was $193 on Instagram, $186 on TikTok and $255 on YouTube.

What a paid creator post actually costs

Average, 21,000 deals
Instagram$193
TikTok$186
YouTube$255

Source: Collabstr, 2026 Influencer Marketing Report, 21,000 paid collaborations, March 2026.

Where an influencer dollar goes

Industry average
70% creators
30% agency
Paid to creatorsAgency management

Source: ANA, Influencer Marketing Agency Compensation, survey of 84 client-side marketers fielded October to December 2025, reported February 2026. That sample skews to large advertisers, half of them spending over $100 million a year. At PELORA the management fee is fixed at $4,500 a month, so on a small program our share is higher than 30 percent and on a large one it is lower. Either way it sits on its own line of your invoice. Creator fees never appear on it, because you pay creators directly.

Where 21,000 paid deals actually closed, Collabstr 2026

Per post, organic, by creator size

Who gets paid what

YouApprove every creator and every fee before it is paid. You get one invoice from us, for our fee only.
→
PELORA, $4,500The management: find, contract, brief, read, run, report. A fixed monthly fee.
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Creators, paid by youYou pay each creator directly, in cash or documented treatment, per post, never per patient. We paper the deal, brief the creator and approve the work; we never invoice, hold, route or mark up creator money.
What we do for the fee

Six steps. Every result on camera.

We scope the search at about 30 accounts for every one we expect to sign, and for a med spa the first cut is whether a creator's past results were filtered or edited. This is the work between "we should use creators" and a post that is live, legal and pointed at a booking page.

  1. 1

    Find and vet

    Clients first, then local beauty creators. We check past posts for filtered or edited results and undisclosed free treatments, and check the audience is adult and local. You approve every name before we reach out.

    Week 1
  2. 2

    Negotiate and contract

    Cash, treatment or both, written down as payment, plus deliverables, usage rights and how long you can run it. The client signs a written authorization before her photos or treatment appear in your ads.

    Week 1 to 2
  3. 3

    Brief

    One treatment per post and the page it points to. Never: a filter, edited skin, a before-and-after in different light or pose, an "as low as" price, or a hook that says the viewer looks old or tired.

    Week 2
  4. 4

    Review, twice

    Two review rounds before any result posts, 48 hours each: the disclosure, the 18-plus setting, the lighting match, the procedure named, and the results-vary line.

    Week 2 to 3
  5. 5

    Run it as your ad

    We request her permission and build the ad from her handle on Meta, targeted to adults 18 and older in your area, and pointed at a booking page for that treatment with the exact price.

    Week 2 to 4
  6. 6

    You pay, we report

    You pay each creator directly. We never invoice, hold, route or mark up creator money. We report bookings, cost per booking and which treatments and creators brought them.

    Monthly

From signed to live

Week 1 to 2Outreach and termsClients first. About six message rounds per deal; reply rates on cold outreach average about a third.
ThenAgreement and briefCash or treatment written down, the client's authorization, and the photo and price rules.
ThenTwo review rounds48-hour turnaround each. Disclosure, age setting, lighting and filters.
Week 2 to 4Live, from her handlePermission requested, ad built, pointed at a treatment page. Most creators go live two to four weeks after signing.
The rules for med spas

Show it straight. Price it exactly.

Meta allows before-and-after for cosmetic procedures at 18-plus, so how it is shown matters. These three lines shape every med spa brief we write.

California

Same pose, same light.

California's healing arts law requires a before-and-after to name the procedure, to be comparable in pose and lighting, and to say the same results may not occur for all patients. An image of a model has to say so in easily readable type.

California

Exact prices only.

The same law says a price ad "shall be exact", without phrases like "as low as" or "and up". A creator stating what her treatment cost is fine; a teaser price with conditions is not.

Meta and TikTok

Adults on Meta. Nothing on TikTok.

Meta allows cosmetic procedure ads, before-and-after included, for people 18 and older, and bans statements of inferiority about appearance. TikTok prohibits branded content for cosmetic clinics outright.

Med spa ad rulesCosmetic procedures, 18-plus, with datesDental rulesCosmetic dentistry and specialistsIV therapy rulesHydration claims and supervisionHealthcare rulesConsent and patient images
Map of the United States with Newport Beach, California marked
Where we work

Newport Beach office. Med spas anywhere.

We run this from Newport Beach and work remote with med spas and aesthetic clinics across the United States. We get calls from Florida and we do that work. A creator program never needs us in your treatment room.

Creators get sourced where your clients live, because an injector is chosen close to home. What changes by state is who may inject under whose supervision and how photos and prices must be shown. California's rules are specific, so we apply them as our floor everywhere.

CaliforniaFloridaTexasArizonaNevadaColoradoNew YorkAnywhere in the US
Pricing

Included from $14,000. Or added to any tier.

Creator fees, and any treatment you give creators, are yours and paid directly; we never invoice, hold, route or mark up creator money. The prices below are the management: finding, contracting, briefing, reading, running and reporting.

Inside a retainer
Enterprise
$14,000 a month and above, included

Influencer and paid partnership ads, sourced and managed, are part of the Enterprise tier and every tier above it. Creator fees are on top, paid by you directly to each creator.

Creator program
$4,500
a month, attached to any tier

Up to five creators live in any month. Find, vet, contract, brief, two review rounds, run from their handle, monthly report. Creator fees are paid by you, directly. Prescription products add $1,000 a month.

UGC videos
$5,500
a month for 8 videos

Eight finished creator videos to our brief, with rights for your own channels and your ads. Extra videos $500 to $750 each.

Book a Call →See every tier and add-on →
Related

Nearby industries.

Med spa marketingThe full system for med spas and aesthetic clinicsHow creator ads workPartnership ads, whitelisting, UGCAdvertising rulesWhat med spas and aesthetic clinics can say, with datesIV therapyFor IV therapy and drip barsDentalFor dental practices
Questions

Asked by med spas.

Can a med spa use TikTok influencers?
No. TikTok's Branded Content Policy prohibits branded content for "Cosmetic clinics, cosmetic surgery and cosmetics making medicinal claims", including laser hair removal, and it counts gifted treatments the same as payment. The same creators can post on Instagram, Facebook and YouTube, where we run their posts as partnership ads to adults.
Can we run before-and-after photos in creator ads?
Yes on Meta, for adults, if they are real and presented fairly. Meta allows cosmetic procedure ads depicting before-and-after transformations when targeted to people 18 and older. In California the photos must name the procedure, match in pose and lighting, and say the same results may not occur for all patients.
Can a creator use a filter on her result?
No. California treats an image that does not accurately depict the result, or that has been altered in any manner from the actual subject, as misleading, and the FTC reads a creator's post as your ad. We check every result for filters and edits before it runs.
Can a creator say what she paid?
Yes, if it is exact. California's healing arts law requires price ads to be exact, without "as low as" or "and up", and the price for each service must be clearly identifiable. A creator saying what her treatment cost that day is fine; a teaser price with conditions is not.
What hooks does Meta reject for aesthetics ads?
Anything that tells the viewer something is wrong with them. Meta bans statements of inferiority about appearance in cosmetic ads and lists "Ready to upgrade your skin to look younger?" as a banned example because it implies the viewer's age. We lead with the treatment and the person, not the viewer's face.
Can we pay a creator in free treatments?
Yes, if the post says so. The FTC counts free or discounted products and services as a material connection, and one the audience would not expect has to be disclosed, so a creator paid in filler carries the same paid label as one paid in cash. We write the treatment's value into the agreement like a fee.
What does a creator cost for a med spa?
Most paid creator posts close under $300. Small accounts run $150 to $400 a post, micro accounts $400 to $1,500, and ad rights add about 25 to 30 percent per 30 days. Treatment can be part of the fee, written down and disclosed. You pay creators directly, never through us.
Do you work with med spas outside California?
Yes. We run this from Newport Beach and work remote with med spas across the United States, and we get calls from Florida. Creators come from your city, and we read your state's rules on injectors, supervision and before-and-after photos before the first post.