Which agencies rank highest, and who is each for?
These are the four highest-ranked agencies and the buyer each suits best.
Each agency was read on its own site on 10 and 11 October 2026. Ten of the thirteen say nothing about any of the three rule sets.
How do the thirteen agencies compare?
Every agency, graded on the rules it publishes, its price and its identity facts, in published order. Sort any column to re-rank.
| Rank and agency | Best for | Meta health rules | Google healthcare rules | FTC claims rules | Rule points | Price | Identity facts | Read on |
|---|---|---|---|---|---|---|---|---|
| 1 Raging Agency Miami, FL | Cash-pay practices wanting a published retainer | Mentioned | Substantive | Substantive | 5 of 6 | $2,500 to $6,000/mo | 3 of 4 | 10 Oct |
| 2 PELORA Marketing Newport Beach, CA This is us | Rules applied before anything runs | Substantive | Substantive | Substantive | 6 of 6 | On our page | 2 of 4 | 11 Oct |
| 3 Practice Growth Co Not published | Month-to-month terms, ads in your name | Silent | Substantive | Mentioned | 3 of 6 | Not published | 2 of 4 | 10 to 11 Oct |
| 4 Blennd Denver, CO | Growing practices wanting a design-led site and SEO | Silent | Silent | Silent | 0 of 6 | $2,500 to $9,500+/mo | 3 of 4 | 10 to 11 Oct |
| 5 Wellness Practice Marketing Remote | Solo practices wanting a low published fee | Silent | Silent | Silent | 0 of 6 | From $697/mo | 2 of 4 | 10 to 11 Oct |
| 6 PatientGain Not published | A software platform at a published price | Silent | Silent | Silent | 0 of 6 | From $999/mo | 0 of 4 | 10 to 11 Oct |
| 7 Healthcare Success Irvine, CA | Larger practices and groups | Silent | Silent | Silent | 0 of 6 | Not published | 4 of 4 | 10 to 11 Oct |
| 8 Think Bullish West Palm Beach, FL | Named case studies and a patient guarantee | Silent | Silent | Silent | 0 of 6 | Not published | 4 of 4 | 10 to 11 Oct |
| 9 Beacon Media + Marketing Anchorage, AK | A full-service team with healthcare cases | Silent | Silent | Silent | 0 of 6 | Not published | 3 of 4 | 10 to 11 Oct |
| 10 Functional Medicine Marketing Colorado Springs, CO | Search and AI visibility first | Silent | Silent | Silent | 0 of 6 | Not published | 3 of 4 | 10 to 11 Oct |
| 11 Real ADvice Not published | A consultant with named clinic revenue results | Silent | Silent | Silent | 0 of 6 | Not published | 2 of 4 | 10 to 11 Oct |
| 12 Demand Growth Digital New York, NY | Funnels with a lead guarantee | Silent | Silent | Silent | 0 of 6 | Not published | 1 of 4 | 10 to 11 Oct |
| 13 True Wellness Marketing Sarasota, FL | A small full-service team | Silent | Silent | Silent | 0 of 6 | Not published | 1 of 4 | 10 to 11 Oct |
Tap any column heading to sort; ties keep the published order. On a phone, swipe the table sideways to see every column.
Who writes the health ad rules down?
Two firms write them down.
Of the thirteen firms here, including us, two publish substantive writing on all three rule sets or close to it: Raging Agency and PELORA. One more, Practice Growth Co, states Google’s pharmaceutical restriction and a claims line with no regulator named. Ten say nothing about Meta, Google or the FTC on the pages we read, including the established leader in this niche, Healthcare Success. Five publish a price for functional medicine: Raging Agency, PELORA, Blennd, Wellness Practice Marketing and PatientGain.
The gap matters because functional practices are the clinics most likely to write “reverse” or “root cause cure” into an ad, and the most likely to sell a supplement beside the visit, which brings in Google’s unapproved-substance rule and the FTC’s evidence standard at once.
- This service: Raging Agency, PELORA Marketing, Blennd, Wellness Practice Marketing, PatientGain
- General only: none
- None: Practice Growth Co, Healthcare Success, Think Bullish, Beacon Media + Marketing, Functional Medicine Marketing, Real ADvice, Demand Growth Digital, True Wellness Marketing
Swipe sideways for all three charts. The scorecard table above holds every value.
Which rules decide a functional practice’s ads?
Three: Meta’s Health and Wellness standard, Google’s healthcare and targeting rules, and the FTC’s evidence standard.
Functional medicine ads rarely fail on the service. They fail on the claim, on the audience, or on a product the practice sells beside the visit. Three bodies set those rules, and we graded every firm on what it publishes about each. “Silent” means does not publish on the pages we read, not does not know. Every source below was read on 11 October 2026.
Meta
Ads may not claim to cure, heal or eliminate the diseases on Meta’s list, which includes diabetes and thyroid conditions; supplement ads must target people 18 or older.
Source: Meta Transparency Center, Health and Wellness, read 11 Oct 2026.
Read the rule, quoted
Meta’s Health and Wellness standard bars ads that claim
“to cure, heal, or eliminate any of the following incurable diseases and/or terminal illnesses”
and the list that follows includes diabetes, thyroid conditions, psoriasis, autism, Alzheimer’s and Parkinson’s. Meta notes that this does not cover claims about treating or managing symptoms, which is the line most functional copy needs. Ads for dietary or health supplements, which many practices sell, “must be targeted to people at least 18 years or older”. The page’s change log was last dated July 2026.
Health is a sensitive category, so your own audiences cannot be used; unapproved products cannot be sold as treatments, and telemedicine ads need LegitScript.
Sources: Google Ads, restricted targeting in personalized advertising and Google Ads, healthcare and medicines, read 11 Oct 2026.
Read the rule, quoted
Three parts of Google’s policy reach a functional practice. Health is one of Google’s sensitive interest categories, and for those, advertiser-curated audiences such as your patient list
“cannot be used if promoting in sensitive interest categories, because they may inadvertently contain sensitive user signals.”
Its healthcare policy bars “Non-government approved products that are marketed in a way that implies that they’re safe or effective for use in preventing, curing, or treating a particular disease or ailment”, which catches the supplement shelf in a practice’s online store. And a practice that prescribes by video: “Google allows the promotion of telemedicine providers if they are verified by LegitScript’s Healthcare Merchant Certification Program.”
The FTC
Health benefit and safety claims need competent and reliable scientific evidence, and a patient testimonial is a claim too.
Source: FTC, Health Products Compliance Guidance, read 11 Oct 2026.
Read the rule, quoted
Its Health Products Compliance Guidance says health benefit and safety claims “require substantiation in the form of competent and reliable scientific evidence”, and that “the same legal principles apply to the marketing of any health-related product”. A patient testimonial is a claim too.
Our own functional medicine ad rules page keeps the longer, dated version.
Swipe sideways for all three rule tiles.
How did we build this list?
We read each firm’s own pages on 10 and 11 October 2026, graded only what is there, and ordered the list by a fixed rule.
What we did not grade: results we cannot audit. Every number a firm reports about itself is labeled per agency. PELORA is scored by the same rule from its own pages, with company facts taken only from our own home and about pages.
The full method, rubric and read log
There is no dedicated “best functional medicine marketing agencies” list in the results we read on 10 and 11 October 2026; the searches fall back to general healthcare lists, one agency’s service page and a functional SEO page that now serves unrelated content. So we built the field ourselves: every firm with a page that names functional, integrative or longevity medicine, from those lists, from searches a practice owner would run, and from our other agency lists. Eighteen names, plus us. Six were not scored for this edition: Functional Med Growth, HealthRise Solutions, Centergrowth, Kindle Interactive and Nuoptima (no functional medicine page with named people or named functional clients that we could grade on 10 and 11 October 2026), and Branding Pioneers (not read in time). Twelve remained.
The order is a rule, not a judgment, and it is the same rule we use on every list:
- Rules published. For Meta, Google and the FTC: substantive (it states the rule or what it restricts, accurately) scores 2; mentioned (it names the rule or the risk without saying what is restricted, or states it wrongly) scores 1; silent scores 0.
- Price published. A price for this service scores 2, a general price 1, none 0.
- Identity facts. One point each for a location, a founding year, named leadership and a named client.
- Order. By rules, then price, then identity, then name. No scores out of 100: nobody can audit those.
Read log: every page and date
- 10 Oct 2026: each firm’s functional, integrative or home page, about or team pages where linked, and Clutch profiles, kept as text.
- 11 Oct 2026: re-read of the functional pages at Practice Growth Co, Blennd, Wellness Practice Marketing, PatientGain, Healthcare Success, Think Bullish, Beacon, Functional Medicine Marketing, Real ADvice, Demand Growth Digital and True Wellness Marketing, and Practice Growth Co’s about page. Raging Agency rate-limited the re-read (HTTP 429); its facts are from 10 Oct.
- 11 Oct 2026: the Meta, Google and FTC sources quoted above, Meta’s Special Ad Categories page, and PELORA’s own pages as live on 11 Oct 2026.
All thirteen agencies, ranked
1. Raging Agency · Miami, FL
Best for: Cash-pay practices wanting a published retainerPrice: $2,500 to $6,000/moStates Google’s healthcare rules and FTC claims rules; mentions Meta’s health rules.
Best for a cash-pay functional or longevity practice that wants a published retainer and the most compliance writing of any firm we read
Rules published: Meta health rules: mentioned · Google healthcare rules: substantive · FTC claims rules: substantive
Pricing: Published, for this service: its functional medicine page quotes a retainer of “$2,500 to $6,000” a month for a single-practitioner practice, with a comparable ad budget on top, and suggests spending 8 to 12 percent of revenue on marketing (15 to 20 percent in the first 90 days). It also offers performance and hybrid models, and a no-retainer commission plan it limits to two clients at a time.
Services: Paid search and social, SEO and AI search, websites, compliance reviews and LegitScript applications, for wellness clinics, med spas, hyperbaric, longevity, hormone and functional medicine practices.
What we verified: Its footer reads “Founded 2021 by Alex Evans, Miami FL”, and a Miami street address is on the site. Its functional page cites the FTC Endorsement Guides (August 2023), promises “substantiation for every health claim”, names Google’s Healthcare and Medicines policy and says LegitScript certification is built in to its Google Ads work; its compliance page says “We manage the LegitScript application from filing through approval and renewal”. Clutch showed 5.0 from 15 reviews, 10 to 49 staff and a $5,000 minimum project on our 10 October read; most reviewers are not health businesses. Results on its home page are anonymous (per agency): “$480,000” of wasted ad spend recovered for a wellness clinic.
Where it may not fit: No named functional medicine client on the pages we read. Its stem cell page places health ads in a Meta “Special Ad Category for Health and Wellness under the Personal Health policy”; Meta’s own list of special ad categories, read 11 October, covers housing, employment, financial products and services, and social issues, elections or politics, not health, so we grade its Meta writing as mentioned rather than substantive.
What we checked: its functional medicine page, compliance page and home page, and its Clutch profile, read 10 Oct 2026; our 11 Oct re-read was rate-limited by the site (HTTP 429), so nothing here is newer than 10 Oct.
This is us. PELORA Marketing wrote this list. We graded ourselves by the same rubric, from our own pages; the note at the top says why we sit second and not first. The rubric rewards publishing the rules, which is something we do, so a list written by us will lean our way on that axis; every grade is shown cell by cell so you can re-rank on price or on named results yourself. The facts about our company below are the ones on our home page and about page.
2. PELORA Marketing · Newport Beach, CAThis is us
Best for: Rules applied before anything runsPrice: published on our functional medicine pageStates all three rule sets.
Best for a practice that wants Meta’s no-cure list, Google’s sensitive-health targeting limits and the FTC’s testimonial rule applied before anything runs, with prices published
Rules published: Meta health rules: substantive · Google healthcare rules: substantive · FTC claims rules: substantive
Pricing: Published, for this service, on our functional medicine page, with the full ladder on our pricing page. We do not restate the figures here.
Services: Meta and Google ads, creator and patient-education video, websites and landing pages, local SEO and AI search, CRM follow-up, and an ad-compliance review before anything runs.
What we verified: Based in Newport Beach, California, with founder Preston Durnford and a 5.0 Google rating, as our home page states. Our functional medicine ad rules page states Meta’s ban on cure claims for listed diseases such as diabetes and thyroid conditions, says Google treats chronic conditions as sensitive health content where your own audiences cannot be used, and quotes the FTC on testimonials (“Results not typical” does not fix a misleading one).
Where it may not fit: We publish no named functional medicine client and no functional result on the pages linked here, and our founding year is not among the facts we used, so we score 2 of 4 on identity. Healthcare work may need a business associate agreement; ask us, as you should ask anyone here.
What we checked: our own functional medicine ad rules page, functional medicine page and pricing page, read 11 Oct 2026; company facts from our home page and about page.
3. Practice Growth Co · city not published
Best for: Month-to-month terms, ads in your namePrice: Not publishedStates Google’s healthcare rules; mentions FTC claims rules; silent on Meta’s health rules.
Best for a practice that wants month-to-month terms, ads in its own name and cases reported as leads, not patients
Rules published: Meta health rules: silent · Google healthcare rules: substantive · FTC claims rules: mentioned
Pricing: Not published as a figure: a flat monthly retainer, month to month, with ad spend separate and ad accounts in the client’s name.
Services: Google and Meta ads, SEO and AI search, landing pages, conversion work; functional medicine is one of its central specialties.
What we verified: Founder Mike Funkhouser; its about page shows “10+” years in healthcare marketing, “200+” doctors worked with, 6 countries and “$140M+” patient revenue influenced (per agency). Its functional page says marketing faces “similar restrictions to other healthcare advertising, no unsubstantiated efficacy claims, no guarantee of outcomes”, and a related case says “Google’s pharmaceutical advertising restrictions block most healthcare providers from running compliant campaigns at all” before describing a LegitScript certification. Its functional cases are anonymous (per agency): a St. Louis-area practice whose Meta cost per lead fell from $36 to $19, labeled “leads, not patients”.
Where it may not fit: Nothing on Meta’s health rules on the pages we read, the claims line names no regulator, no city, and no price.
What we checked: its functional medicine page and about page, read 10 and 11 Oct 2026.
4. Blennd · Denver, CO
Best for: Growing practices wanting a design-led site and SEOPrice: $2,500 to $9,500+/moSilent on all three rule sets.
Best for a multi-location or growing practice that wants a design-led site and SEO with a published monthly range
Rules published: Meta health rules: silent · Google healthcare rules: silent · FTC claims rules: silent
Pricing: Published, for this service: “Most practices invest between $2,500 and $9,500+ per month depending on scope and how many locations you run, or $20,000 to $60,000+ for a website redesign paired with ongoing marketing.”
Services: Websites, SEO, paid media, branding and content.
What we verified: A Denver street address; founded 2014 per Clutch, which showed 4.8 from 6 reviews and 10 to 49 staff on our 10 October read. Named work (per agency): “25% organic keyword growth for Active Release Techniques” with 57 new keywords ranking, and Nava Health, named without figures.
Where it may not fit: Nothing on Meta, Google or FTC rules on its functional page, and no named leadership there. Its named results are search rankings, not patients.
What we checked: its functional medicine page, read 10 and 11 Oct 2026; Clutch profile read 10 Oct 2026.
5. Wellness Practice Marketing · remote; works in the US, UK and Spain
Best for: Solo practices wanting a low published feePrice: From $697/moSilent on all three rule sets.
Best for a single-practitioner practice that wants a low, published monthly fee and month-to-month terms
Rules published: Meta health rules: silent · Google healthcare rules: silent · FTC claims rules: silent
Pricing: Published, for this service: its program “The Booked-Out Practice” at “$997” a month plus ad budget, Google Ads management “From $697/month”, and audits “From $99”.
Services: Offer and niche definition, website optimization, Google Business Profile, condition landing pages, Google Ads.
What we verified: Founder Salem Sidi is named in a client testimonial; Ayur Integrative Medicine’s founder is quoted. It says it works “with functional and integrative medicine clinics in Spain, the United Kingdom, and the United States” and operates “100% digitally”.
Where it may not fit: No address, no published results with numbers, and only “Healthcare-compliant campaigns” on the rules: no Meta, Google or FTC rule named.
What we checked: its home page, read 10 and 11 Oct 2026.
6. PatientGain · city not published
Best for: A software platform at a published pricePrice: From $999/moSilent on all three rule sets.
Best for a practice that wants a software platform with people behind it at a published monthly price
Rules published: Meta health rules: silent · Google healthcare rules: silent · FTC claims rules: silent
Pricing: Published, for this service: its functional medicine page is titled with “($999/mon)” and offers patient acquisition services “From $999/mon”.
Services: Website, lead-funnel CRM, texting and chat, SEO, Google Ads, social posting, email and SMS, reputation.
What we verified: The price, the services list and HIPAA cautions on its functional page. The examples on the page are hypothetical rather than named clients.
Where it may not fit: No city, no named leadership, no named functional client, and nothing on Meta, Google or FTC rules beyond HIPAA.
What we checked: its functional medicine page, read 10 and 11 Oct 2026.
7. Healthcare Success · Irvine, CA
Best for: Larger practices and groupsPrice: Not publishedSilent on all three rule sets.
Best for a larger or multi-location practice, or a group, that wants an established healthcare agency with named physician clients
Rules published: Meta health rules: silent · Google healthcare rules: silent · FTC claims rules: silent
Pricing: Not published. Clutch listed a $25,000 minimum project on our 10 October read.
Services: Strategy, branding, websites, SEO, paid media and patient acquisition for healthcare organizations.
What we verified: An Irvine street address on its functional page; founded 2006 per Clutch; CEO Stewart Gandolf and a medical advisor, Mark Tager MD, on its team page (10 October). It claims about 40 people and “more than 1,000 healthcare clients” (per agency). Named physician testimonials on the functional page include Christopher Charon MD and Jonathan Calure MD.
Where it may not fit: On the rules, its functional page says only that it works “within compliant boundaries”; no Meta, Google or FTC rule is named. Clutch showed no reviews, and the minimum is high for a single practice.
What we checked: its functional medicine page, read 10 and 11 Oct 2026; team and about pages and Clutch profile read 10 Oct 2026.
8. Think Bullish · West Palm Beach, FL
Best for: Named case studies and a patient guaranteePrice: Not publishedSilent on all three rule sets.
Best for a practice that wants named functional medicine case studies and a patient guarantee in writing
Rules published: Meta health rules: silent · Google healthcare rules: silent · FTC claims rules: silent
Pricing: Not published. The offer is “100 new patients guaranteed or you don’t pay”, under program terms that are not on the page.
Services: Paid media on Google, Facebook, Instagram and YouTube, an AI front desk, websites and funnels, SEO and AI search.
What we verified: West Palm Beach on its site (Clutch lists Lake Worth, Florida, with 2 to 9 staff); “Since 2017” and founder Zack Siegel per our 10 October read. Named functional cases (per agency): Sacramento Naturopathic Medical Center, “$21,400.00 Collected In The 1st Month”; The Thyroid Place, a 93% show rate; Novis Health, “2 To 6 Locations In 12 Months”.
Where it may not fit: Nothing on Meta, Google or FTC rules on the functional page; it links an earnings disclaimer instead. No price, and the guarantee’s terms are not published.
What we checked: its functional medicine page, read 10 and 11 Oct 2026; Clutch profile read 10 Oct 2026.
9. Beacon Media + Marketing · Anchorage, AK
Best for: A full-service team with healthcare casesPrice: Not publishedSilent on all three rule sets.
Best for a practice that wants a full-service team with healthcare case studies and a strong review record
Rules published: Meta health rules: silent · Google healthcare rules: silent · FTC claims rules: silent
Pricing: Not published.
Services: Branding, websites, SEO, paid media, content.
What we verified: Headquartered in Anchorage with offices in Reno and Nashville; Clutch names founders Adrienne Wilkerson and Jennifer Christensen and showed 4.9 from 5 reviews on our 10 October read, but gives two different founding years (2001 and 2012), so we counted none. Case studies on its functional page (per agency): Center for Grief and Trauma, “3X Revenue Increase”, and Beyond Healthcare, “400% Increase in Conversions”.
Where it may not fit: Both case studies are outside functional medicine, and nothing on Meta, Google or FTC rules appears on the page. No price.
What we checked: its functional medicine page, read 10 and 11 Oct 2026; Clutch profile read 10 Oct 2026.
10. Functional Medicine Marketing · Colorado Springs, CO
Best for: Search and AI visibility firstPrice: Not publishedSilent on all three rule sets.
Best for a cash-based practice whose first need is search and AI visibility
Rules published: Meta health rules: silent · Google healthcare rules: silent · FTC claims rules: silent
Pricing: Not published; pricing sits behind a form.
Services: SEO and AI search for cash-based clinics.
What we verified: Colorado Springs in its footer; CEO Andrew Newland is named. Named clients in testimonials: True Life Medicine, 5 Journeys, Link Primary Care and Dr. Cheryl Winter.
Where it may not fit: It says “since 2020” in one place and “the last 8 years” in another, carries the unsourced claim that “SEO is 950% more effective than organic social media posting”, and says nothing on ad rules.
What we checked: its home page, read 10 and 11 Oct 2026.
11. Real ADvice · city not published
Best for: A consultant with named clinic revenue resultsPrice: Not publishedSilent on all three rule sets.
Best for a cash-pay longevity or wellness practice that wants a consultant with named clinic revenue results
Rules published: Meta health rules: silent · Google healthcare rules: silent · FTC claims rules: silent
Pricing: Not published.
Services: SEO, paid media and patient acquisition consulting for medical practices.
What we verified: Anton Neugebauer is named as the consultant. Named clients on its home page include Eternity Health Partners, Chara Health and Nulevel Wellness Medspa, with a case titled “How We Added $6,708,600 in Revenue to NuLevel Wellness Medspa in Just 1 Year” (per agency).
Where it may not fit: No address or founding year, no price, and nothing on Meta, Google or FTC rules on the pages we read. Its functional work is a longevity case without figures.
What we checked: its home page, read 10 and 11 Oct 2026.
12. Demand Growth Digital · New York, NY
Best for: Funnels with a lead guaranteePrice: Not publishedSilent on all three rule sets.
Best for an integrative practice that wants a funnel and appointment-setting program with a lead guarantee
Rules published: Meta health rules: silent · Google healthcare rules: silent · FTC claims rules: silent
Pricing: Not published.
Services: Meta ad funnels, lead generation and appointment setting.
What we verified: A Madison Avenue address in New York. One anonymous integrative medicine case (per agency): “Total Sales Conversions: $1,172,932”, “Total Patients: 458”, “ROAS/ROI: 15.75x”.
Where it may not fit: The page headline guarantees “60 Qualified Leads and 20 Opportunity Appointments” a month on its first tier, while its footer says results “are not guaranteed”. No named people, no named client, nothing on ad rules.
What we checked: its integrative medicine page, read 10 and 11 Oct 2026.
13. True Wellness Marketing · Sarasota, FL
Best for: A small full-service teamPrice: Not publishedSilent on all three rule sets.
Best for a functional or direct primary care practice that wants a small full-service team
Rules published: Meta health rules: silent · Google healthcare rules: silent · FTC claims rules: silent
Pricing: Not published.
Services: Websites, SEO, social, email nurture and outreach for functional medicine and direct primary care.
What we verified: A Sarasota street address on our 10 October read; describes itself as “a full-service agency providing digital marketing for functional medicine and direct primary care clinics”.
Where it may not fit: No named clients, people, results or price, and nothing on ad rules.
What we checked: its home page, read 10 and 11 Oct 2026.
How should you choose one?
Ignore the rankings, including this one, and run four checks instead.
Ask them to state Meta’s rule.
Which diseases can an ad not claim to cure, and what can you say instead? If the answer is “we keep it compliant”, ask for the list.
Ask what they will do with your patient list.
On Google, health is a sensitive category and your own audiences cannot be used for it. An agency that plans to upload your patients is planning a disapproval.
Ask for the number first.
Five firms here publish one. Ask the rest in the first email, and whether ad spend is separate.
Ask for results in booked new patients, not leads.
Practice Growth Co labels its own case “leads, not patients”, which is the honest way to report it. And ask who owns the accounts if you leave; our account ownership guide shows how to check.
Questions functional medicine practice owners ask
How much does a functional medicine marketing agency cost?Five of the thirteen firms here publish a price for functional medicine.
Raging Agency quotes a retainer of $2,500 to $6,000 a month with a comparable ad budget on top. Blennd says most practices invest $2,500 to $9,500+ a month. Wellness Practice Marketing sells its main program at $997 a month plus ads, and PatientGain starts at $999 a month. Our own prices are on our functional medicine page. The other eight publish nothing.
Can a functional medicine practice run Facebook ads about diabetes or thyroid conditions?Yes, but not as a cure.
Meta’s Health and Wellness standard bars ads that claim “to cure, heal, or eliminate” listed diseases, a list that includes diabetes, thyroid conditions and psoriasis, and Meta notes that claims about treating or managing symptoms are not covered by that ban. Supplement ads must be targeted to people 18 or older. Read on 11 October 2026.
Can I upload my patient list to Google Ads?Not for health advertising.
Health is one of Google’s sensitive interest categories, and advertiser-curated audiences “cannot be used if promoting in sensitive interest categories, because they may inadvertently contain sensitive user signals.” Patient data also raises HIPAA questions before any platform rule does.
Do functional medicine practices need LegitScript certification?Only for some ads.
Google allows telemedicine providers that are verified by LegitScript’s Healthcare Merchant Certification Program, and online pharmacies have their own path. A practice advertising in-person visits and testing usually does not need it; one that prescribes online, or sells prescription products, should ask the question before the first campaign. Raging Agency says it manages LegitScript applications.
What does the FTC require of functional medicine ads?Evidence.
The FTC’s Health Products Compliance Guidance says health benefit and safety claims “require substantiation in the form of competent and reliable scientific evidence”, and that the same principles apply to any health-related product. A patient testimonial about a result is a claim the practice has to be able to support.
Why is PELORA on its own list?Because we market functional medicine practices, and hiding that would not remove the conflict.
We scored ourselves with the same rubric as everyone else, from our own pages. We never rank ourselves first on a list we publish, so we sit second, behind Raging Agency. The rubric rewards publishing the rules, which we do, so weigh our position with that in mind.
How do I know these rankings are trustworthy?Assume they are not, including ours, and check the sourcing.
Every claim about another firm is quoted from its own pages with the date we read it, numbers a firm reports about itself are labeled per agency, and where something was not on the pages we read we say so. When we could not re-read a page on 11 October, the card says which day its facts come from.
Where does each fact come from?
From the page linked beside it, read on the date shown there; all 18 sources on this page are listed here.
Show all 18 sources
Rules and regulators
- Meta Transparency Center, Health and Wellness, read 11 Oct 2026
- Google Ads, restricted targeting in personalized advertising, read 11 Oct 2026
- Google Ads, healthcare and medicines, read 11 Oct 2026
- FTC, Health Products Compliance Guidance, read 11 Oct 2026
Agency pages
- Raging Agency: functional medicine page
- Raging Agency: compliance page
- Practice Growth Co: functional medicine page
- Practice Growth Co: about page
- Blennd: functional medicine page
- Wellness Practice Marketing: home page
- PatientGain: functional medicine page
- Healthcare Success: functional medicine page
- Think Bullish: functional medicine page
- Beacon Media + Marketing: functional medicine page
- Functional Medicine Marketing: home page
- Real ADvice: home page
- Demand Growth Digital: integrative medicine page
- True Wellness Marketing: home page
Who wrote this list?
Preston Durnford, founder of PELORA Marketing, wrote this list.
Published and last updated October 12, 2026. How this list was checked: each agency’s own pages were read on 10 and 11 October 2026, every rule source was re-read on 11 October 2026, and the claims were re-checked against their sources in a second pass before publication.
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